Month: March 2026

When Mascaret speaks: a look back at several weeks of interventions

In recent weeks, Mascaret’s teams have multiplied interventions during strategic events. Back in images and analysis on these highlights, between media decryptions and field expertise. 🎙️

MediaConnect : 03 mars

In an interview with MediaConnect, Stéphanie Laurent was asked about a topic that was too little discussed: how to help your spokespersons better manage stress in front of journalists? Our associate director gives her expert advice in media training, an essential lever to transform apprehension into a communication opportunity. If you want to master media speaking and learn how to manage your stress in interviews, the video is available here.

LCI : 24 février

On the occasion of Donald Trump’s State of the Union 2026 speech, Laure Pallez (Senior Partner at Mascaret) spoke on LCI to analyze the substance and form of the presidential address. If the economy and immigration have dominated the debates, a strong signal has been sent: innovation must not be free from the protection of citizens. In the United States, concerns are growing in the face of the deregulation of AI and education. In particular, the energy impact of AI raises fears of a surge in bills, while real wages have only increased by 1% (source: Center for American Progress). By demanding that tech giants finance their own energy needs through the “Rate Pay Protection Pledge”, is Trump trying to bridge the growing gap between Silicon Valley and citizens?

Entrepreneur Invest : 20 février

During a morning dedicated to article 150-0 B ter of the CGI, Benjamin Grange (CEO of Mascaret) shared his expertise on growth financing and transformation trajectories. The objective, according to Entrepreneur Invest, was clear: to decipher the evolution of the latest finance law, measure its impacts and share good practices to secure re-employment operations. With a fundraising of €7 million from Entrepreneur Invest, Bpifrance and Société Générale, Mascaret was thus able to provide concrete testimony on the application of these devices in the service of business development.

Baromètre ACSEL : 19 février

Laure Pallez (Senior Partner) represented Mascaret at the Ministry of Economy during the presentation of the 13th edition of the Barometer of French confidence in digital, published by ACSEL. This 2026 vintage reveals a major turning point: if generative AI takes off, it simultaneously weakens the promises of digital. Between proliferation of fake news, algorithmic opacity of social networks and an increase in cyber scams, confidence is being tested. A rich and stimulating exchange, up to the challenges of regulation and transparency that await the actors in the sector.

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SPEECH OF THE UNION 2026: WHAT TO REMEMBER FROM DONALD TRUMP’S SPEECH?

🇺🇸 On the occasion of Donald Trump’s State of the Union speech for the year 2026, on Tuesday, February 24, 2026, Laure Pallez (Senior Partner Mascaret) spoke on the LCI set.

What is the state of the Union discourse? It is an annual event in the United States during which the President, here Donald Trump, presents his “program” for the current year before the legislative branch of the federal government and guests. The speech generally includes reports on the national budget, the economy, current affairs, the agenda, progress, achievements and priorities and legislative proposals of the President.

In summary: The economy and immigration dominated the discourse but Trump wanted to send a strong signal: innovation must not be at the expense of citizens. In the USA as elsewhere, concerns are growing around deregulation, especially on AI and education, where the demand for clear frameworks is pressing. The energy impact of AI fuels the fear of an increase in bills while real wages have only increased by 1% in the US according to the Center for American Progress. By demanding that tech giants finance their own energy needs, is the announcement of a “Rate Payer Protection Pledge” intended as a response to the widening gap between citizens and technology?

👉 If the economy and immigration have traditionally dominated the debates, Donald Trump has sent a strong signal: innovation must no longer be at the expense of the “average American”. In a context where concerns are growing in the face of deregulation considered risky, particularly in sensitive AI and education sectors, the need for clear and protective frameworks has become a major political priority to ease social tensions.

👉 This regulation is anchored in a fragile economic reality for American households. While real wages have increased by only 1% according to the Center for American Progress, the explosion in energy consumption linked to artificial intelligence weighs the threat of inflation in electricity bills. The contrast is striking between the record profits of tech giants and the stagnation of purchasing power, creating a fertile ground for popular resentment against modernity perceived as expensive and exclusive.

👉 In response, the announcement of the “Rate Payer Protection Pledge” tries to bridge the widening gap between Silicon Valley and the rest of the country. By requiring technology companies to finance their own energy infrastructure needs, the administration seeks to protect taxpayers’ wallets while empowering AI players. This measure is intended to be the symbol of a new social contract where the private sector must assume the externalities of its growth to ensure that the technological dream does not become a financial burden for the middle class.

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