Once a month, Mascaret (formerly Dentsu Consulting) and its partner ODOXA offer you our Innovation Barometer to explore the general public’s relationship with the changes in this world. This month, the central theme was obviously inflation, its consequences, and the sectors that are most resilient. 📈💸
We share with you the “Expert’s Eye” column, in which Benjamin GRANGE details our analysis of social networks :
INFLATION, AND ITS CONSEQUENCES ON EVERYDAY LIFE, OBVIOUSLY REMAINS HIGHLY DEBATED
The French are very vocal on the subject of inflation, with a peak in July largely fueled by the impact of gas and electricity prices on their daily lives. More broadly, conversations on social networks initially expressed French people’s astonishment at the rise in prices for many items (food, leisure, subscriptions, etc.), prices that are perceived to have increased gradually but without any apparent cause to justify them (no direct relationship with the war in Ukraine or the price of energy). Then, the conversation shifted from August onwards to consequence management: what system D to cope with? This is where digital solutions (second-hand sites, promotional sites, pay on demand, …) appeared as a precious support.
THE TECH SECTOR IS NOT SPARED, ESPECIALLY IN THE IMPACT ON TALENT
Where the tech sector might have been affected only by the increase in energy, it turns out that the strongest impact comes from the consequences in talent management. In an already tight market, inflation is increasing the salary demands on highly sought-after technical experts. On specialized forums, we have noticed the appearance of conversations on the subject of revaluation, sometimes with demands for increases of more than 15% or 20% in the context.
Find the whole barometer on our website by clicking below!