Formerly known as Dentsu Consulting, Mascaret Partners is a leading firm in Business communication and Corporate affairs. 

Our clients are SBF 120’s leaders (i.e.120 most actively traded stocks listed on the Paris stock exchange): SMEs, start-ups, investment funds, unions, associations and political leaders. 

Mascaret delivers on the economic value of the company, its expression and its perception by the stakeholders (investors, market, employees, civil societies and public authorities) at pivotal moments: acquisition, merger, exit, A/B/C/D fundraising, LBO, joint venture, corporate action, refinancing, evolution of governance, transformation plan, new manager, change of course, economic crisis.

Mascaret teams operate in France and in 40 countries through the IPRN (International Public Relations Network) network.

External News Flow

Power, showmanship, and partnerships: communication is part of the art of war.

Today, September 3, China will stage a military parade to mark the 80th anniversary of the end of World War II. This is a strong signal, coming the day after the summit of the Shanghai Cooperation Organization (SCO), sometimes referred to as the NATO of the non-aligned countries. The group photo speaks for itself and represents 42% of the world’s population.

Objectives: 1) to counterbalance the West without copying its codes, despite the inspiration that ENA provided for the training of Chinese elites, and above all 2) to establish Xi Jinping’s leadership in China vis-à-vis his people and then external powers, “a security force that can be relied upon” according to Chinese commentators.

Everyone is playing their part pragmatically:

➡️The slogan of “unlimited friendship” between Russia and China? Under review, thank you Aaron Glasserman for your insights from 🇺🇸

➡️🐉🐘 Facing the United States, “the dragon (China) and the elephant (India) must get along,” Xi Jinping explained yesterday, without ever mentioning Donald Trump.

➡️Monday’s rejection by the E3 (France, UK, Germany) of the process to reinstate UN sanctions against Tehran and its nuclear program is significant.

India, Brazil, South Africa, Indonesia… All are seeking to assert their autonomy.
A variable geometry multilateralism and “deals” that will be made on a case-by-case basis with Brussels or Washington.

Finally, the military parade is also a huge call for tenders with very tangible benefits for neighboring countries… and our French entrepreneurs abroad. Florian Bohême – Advisor to French citizens abroad in Cambodia

Diplomacy is also about numbers. With or without us.

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Odoxa-Mascaret Barometer: Mayors are France’s favorite elected officials.

Proximity breeds popularity.

With municipal elections just a few months away and against a backdrop of distrust and even acute mistrust of politics, a revealing survey by Public Sénat with ODOXA and Mascaret (formerly Dentsu Consulting) confirms that mayors rank first in terms of popularity among elected officials. With 60% of respondents having a good or very good opinion of them, mayors are far ahead of all other representatives in the political sphere.

However, this result should not obscure a worrying reality: the ever-increasing difficulties experienced by mayors in carrying out their duties, particularly tensions within municipal councils and the growing violence to which they are subjected. A worrying number of mayors are resigning (2,189 resignations between 2020 and 2025) or not standing for re-election because of this.

Will increasing mayors’ allowances and changing their status be enough to stem the tide of departures and attract new candidates? This is not a statutory issue, but a democratic one.

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With his surrender strategy, is Trump seeking to symbolically identify himself with Eisenhower?

On June 21, 2025, Donald Trump took a major step with Operation Midnight Hammer.

After several days of threats and ultimatums, the US president demanded Iran’s “UNCONDITIONAL SURRENDER,” citing the defense of vital US interests. This phrase, borrowed from Eisenhower and laden with historical significance, echoes Japan’s surrender in 1945, which ended World War II. By invoking this memory, Trump seeks to place his actions in a tradition of assertive power, where peace is only negotiated after a show of force.

But this martial stance divides American opinion. While 73% of citizens consider Iran a serious threat, according to a recent hashtag#Fox poll, only pro-Trump Republicans overwhelmingly support military intervention, believing that “Israel’s war is America’s war,” a conviction that is particularly strong in Florida, a conservative stronghold led by Governor DeSantis, a fervent supporter of Israel.

Intervention 📺on June 22 on franceinfo

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The economy at the heart of the US presidential election: deciphering the situation with Laure Pallez on BFM Business

This morning, Laure Pallez, Senior Partner of Mascaret Partners, spoke on BFM Business to analyze the economic stakes of the US presidential election.

US presidential election, key insights :

  • The economy, a central issue: The electoral debate in the United States remains largely dominated by economic questions.
  • The battle for the middle classes: Each candidate is focusing his or her efforts on appealing to this crucial electorate.
  • Geopolitical tensions: Relations with China are a particularly sensitive issue in this election.
  • Europe’s role: in the face of the great powers, Europe seems to be taking a back seat in these discussions.

This election promises to be a historic moment, with a potentially contested outcome and global repercussions.

Watch the full intervention

Laure Pallez offered an in-depth and pertinent analysis of these issues on #GoodMorningBusiness. Whether you’re passionate about geopolitics, economics or curious to understand current international dynamics, we invite you to discover her intervention and our complementary analyses on our site.

Watch the full speech here and explore our articles to keep up to date with the major challenges shaping our world.

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Populisms: A USA-Europe perspective with Laure Pallez

Laure Pallez, Senior Partner of Mascaret, spoke at the Rencontres de la gauche “la République en Commun”, at the invitation of Carole Delga, President of the Occitanie Region. The theme was “Europe, USA: how to fight populism”. Laure spoke in studio on this theme with Tova Kaplan President of the Harvard University Democrats and spokesperson for Kamala Harris. Some general remarks with 35 days to go before the US presidential election:

1/ The most frequent topic of conversation on RS in the USA is the economy: job creation, taxation, business regulation.

2/ Over the past 2 years, the world has become increasingly violent, with geopolitics invading the domestic sphere and the brutality of public debate sometimes reaching the point of lethality. In this environment, this raises the question of whether the US people are ready to elect a woman who hasn’t done her military service.

3/ Beyond the 2 candidates, what impact in Europe? China 🇨🇳 remains the US’s main rival 🇺🇸chaque countries have understood that no one will surpass the other. We are entering the era of cooperation (competition and cooperation). Europe 🇪🇺 is a commercial adjustment variable in this bilateral relationship, but it is raising ethical standards.

‼️ We are witnessing a high-tension election season in Georgia and Arizona, where Donald Trump has a slight lead due to a strong Republican base and KH’s lesser popularity than Biden (who was the man of the unions). The youth vote will be decisive, but it’s much more divided than you might imagine – it tends to be gendered, with 70% of young women supporting Kamala Harris to 53% of young men, the widest gap in American history according to Tova.

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Corporate News

Technical incident and symbolic crisis: a look back at the weekend banking failure that raises questions about its public management

This weekend, a technical glitch paralyzed the payment services of several banks. But what is being described as a technical glitch actually reveals a much deeper symbolic crisis.

💳 The bug didn’t just prevent transfers and payments. It affected a fundamental symbol: our relationship with money. In a context of growing mistrust of financial institutions, this failure has reignited conspiracy theories about citizens losing control of their money, the forced digitization of payment methods, and even theories of collapse.

📊 What social media is saying According to a Talkwalker analysis of two of the banks affected, this event generated:

📈 The biggest spike in mentions in 13 months

💬 65,000 mentions over the weekend, almost twice as many as previous peaks

📉 The biggest drop in sentiment in 13 months

😠 60% negative sentiment

The most viral posts did not focus on the technical nature of the bug, but on political and societal interpretations. The conspiracy theory sphere seized on the subject, linking it to the call for cash payments scheduled for September 10.

🧠 Key takeaways

In a world where every technical incident can turn into a symbolic crisis, speed, transparency, and contextualization are the pillars of effective communication.

It is no longer just a matter of fixing the problem, but of reassuring, explaining, and anticipating in order to preserve the contract of trust between the brand and its users.

It may be tempting for the company affected by the outage to remain silent. But staying silent means losing control of the narrative, which can then be exploited by others.

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Mascaret is hiring – Junior Consultant

🎯 Internship – Junior Business Communications Consultant

Join a leading business communications firm based in Paris’s 1st arrondissement starting in summer 2025!

▶️ What you’ll be doing: monitoring, press relations, stakeholder mapping, project management, corporate communications.

🎓 Do you have a bachelor’s or master’s degree, are you thorough and curious, and do you have strong analytical and writing skills?

📩 Send your resume and a short cover letter to recrutement@mascaret.eu

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SpaceDreamS, French space ambitions

This week, we are proud to highlight the impressive visibility of our client SpaceDreamS in Le Figaro, which devoted a long article to its bold vision of access to space on the occasion of the #Bourget hashtag trade show.

✨ Far from making abstract promises, Christian Canart, CEO of SpaceDreamS, and his team are applying a simple but revolutionary principle to the space sector: sharing launch pads in the same way that runways are shared at airports. It’s an industrial, pragmatic approach designed to support the rise of small and medium-sized launchers.

Their goal? To create a global network of universal, mobile space bases capable of accommodating light launchers, reducing launch costs by half, and opening up access to space to new public and private players.

👏 Bravo to the SpaceDreamS teams. Thank you for your trust!

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The Mascaret agency was present at the 25th edition of the Rencontres économiques d’Aix-en-Provence.

A clash of realities or a widening of the Overton window?

The clash of realities is that of a Europe of 27, or that of the founding fathers, according to some commentators, seeking its place in the economic and technological competition between China and the US. A Europe forced to juggle between a minimalist agreement with the US and a delicate dance with Beijing.

What if the Overton window widened to the point where “Make Europe Great Again” became audible?

European sovereignty, a concept unknown in Washington, is gradually becoming a shared horizon. Fiction or reality?

Businesses, civil society, journalists, international think tanks… all came together for an edition marked by intense discussions and a wealth of perspectives.

📆 See you in a year.

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Mascaret Podcasts – Key business communication learnings from the US presidential elections and beyond, with Laure Pallez & Liz Oxhorn

Laure Pallez, Senior Partner at Mascaret Partners, is receiving Liz Oxhorn, the founder of Sonnet, a political and policy communications firm.  Liz has worked on five US presidential elections – including most recently on the K. Harris for President campaign – and served in the Obama White House.

Some of the themes covered in this informal conversation:

  • What recent event in the US, besides the 2024 election, provides insights into the current global disruption? 
  • What does it take to overcome disinformation in an era of fragmented information consumption?
  • What should your social media mix look like in this new environment? Why are podcasts and Substack hot right now?
  • What is the most important characteristic in communications right now? Etc.

Click here to listen to the entire podcast!

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