Benjamin Grange


Benjamin Grange is the founder and a Senior Partner of Mascaret (new name of Dentsu Consulting) and former Managing Director of the Dentsu group in the area covering France, Belgium, the Middle East, Israel, Turkey and North Africa for 9 years. He has been advising managers for more than 20 years on sensitive communication associated with major strategic shifts, technological breakthroughs and corporate finance transactions. He combines the experience of a business leader with consulting expertise in operational strategy and communication.

He acquired his experience over the course of 14 years in management consulting within firms such as Bossard and Gemini Consulting. As a Partner there for 6 years, he supported major transformations in the media and telecom industry,industrial projects, banking and insurance sectors. Subsequently, he completed his experience with 12 years at the head of icommunication groups (Omnicom DDB, Dentsu) where he oversaw several dozen acquisitions in Europe that brought him a unique experience in the valuation of intangible assets.

Since 2001, he has been a pioneer in the analysis of the impact of digital technology on business and society by co-authoring successively the working papers on  “Web Performance”, “The EBG Guide to Electronic Commerce” and  “Successful presentation for investors”, which are  designed for start-up companies. In 2014, he contributed to the working group on the competitiveness of the French audiovisual sector, and in 2017 to one on “tourism in the era of the collaborative economy” for the Institut Montaigne think tank. In November 2015, he released his fourth book dedicated to the challenges of digital transformation, where he enlightens managers on the method to accelerate current changes and how to make them visible outside the company. In October 2020, he published a collective work “Sustainability of companies: the seizure of power by intangible assets”, detailing Dentsu Consulting’s analysis of start-up valuation methods in the post-covid context.

At companies’ level, Benjamin has extensively served the  digital boom: from 2014 to 2019, he was Senior Advisor of the M Capital Fund. He administers the ThinkTank Culture Numérique. In 2017, he joined the ACSEL (Association de l’Economie du Numérique) board of directors  and became acontributor to the World Economic Forum by suggesting topics for discussion. In 2018, he co-founded Crypto Asset France, of which he became spokesperson. In 2019, he joined the board of directors of LaVillaNuméris and Synopia. In 2020, he participated in the work between France and Canada on the fight against FakeNews. Benjamin teaches at ESCP Europe. He is a columnist on LCI, BFM TV, Forbes, Public-Senat, LCP and Les Echos on themes related economic andsocietal perception and political subjects.

Benjamin Grange is a Computer Engineer from PolyTech Grenoble (M2), former student of ESCP Europe (M2), graduate of IMD and Auditor of the 74th National Session of IHEDN major Economic Security. In addition, he completed the M&A advanced training program at Bocconi University.