Mascaret took part in the MEDEF’s REF 2023, a not-to-be-missed event on the entrepreneurial calendar! Our CEO Benjamin GRANGE had the opportunity to lead a round table discussion entitled “2024, l’Odysée de l’IA?”.
In an increasingly complex economic and geopolitical context, REF 2023 enables us to reflect, innovate and accelerate towards a more promising future. The issues addressed are real contemporary challenges, and are also subjects on which Mascaret (formerly Dentsu Consulting) has built up its expertise.
Among the major themes discussed are resource scarcity, the future of work, #artificialintelligence, economic warfare and transportation.
For this fifth edition, Benjamin GRANGE moderated a round table on the theme “2024, the AI Odyssey?”. An opportunity to question the entrepreneurial stakes of AI, its implementation and its economic opportunities. A topic that raises questions about the ability of this technology to contribute to the common good and the development of a more #responsible society, while including all economic players.
A discussion on real contemporary issues, enriched by the participation of Alexis Kasbarian, Véronique TORNER, Aline Aubertin, Minggang Zhang, Philippe Latombe and Charles Znaty. We thank them once again for their presence and their valuable contributions to this discussion.