Mascaret presents its study on local authorities’ perceptions of CSR practices

IVG Ukraine Mascaret Odoxa

On the occasion of #TheGoodForum, Benjamin GRANGE, CEO of Mascaret (formerly Dentsu Consulting), presented a study on citizens’ perceptions of local authorities’ CSR projects and practices.

Citizens have particular expectations when it comes to waste reduction, pollution control and energy transition. However, concrete elements such as the development of bicycle paths are less popular, underlining the complexity of aligning objectives and actions for local authorities. We need to reconcile the expectations of our constituents with the constraints imposed by the ecological transition.

There is also a real communications challenge for local authorities: only 1 in 2 French people claim to be informed by their local authority of the CSR initiatives it has put in place. This figure falls to 44% for the State.

For local authorities, rising to the challenge means navigating between citizens’ expectations, political considerations and the challenge of renewing mandates.

Watch the full presentation below:

The Good Forum #5 Territoires – Étude Mascaret