The world in which business leaders are operating has become infinitely more complex, changing and uncertain. As a direct consequence, stakeholders build their assessment as much on their perception than on the reality of facts.
A structured and focused form of communication around the company and its leaders becomes then even more decisive.
The role of a business communication firm is to step in when the perception of the company, its leaders or its actions (major projects) could become an issue for its economic value.
The transformations engaged by business leaders does not simply impact short-term competitiveness anymore, but also contributes to long-term sustainability:
- The sustainability of the business model and its operations (organizational sustainability),
- The attention to external and environmental factors that could impact the business (reputational sustainability),
- The recognition of the role of the business as a member of the community in which it operates (sustainability of mission).
The nature of the manager’s actions, as well as its internal and external perception, therefore becomes essential to assess his results. Business communication contributes to structure the manager’s action so that it is best perceived by the company’s stakeholders.
Complementing the role of investment bankers or corporate lawyers in corporate finance transactions, business communication highlights the strengths and intangible assets of the company, the key to valuation and attractiveness in acquisitions, mergers, exits, fundraising A/B/C/D, LBOs, joint ventures or corporate actions.
Within this framework, the interventions of Mascaret teams are based on 3 fundamentals:
An analysis of the perception of the company or its leaders based on economic intelligence from open sources, listening to opinions (social networks) and fed with big data;
The analysis of intangible assets (personal assets, IFRS assets of the company, goodwill assets) to set up an image of leadership, support the valuation of the company and build a lasting perception of the actions of its leaders;
An ability to execute action plans led by seasoned Partners, with the relational level needed to interact with all kind of stakeholders.
In the conduct of our assignments, the Mascaret teams rely on a set of tools and techniques from the fields of strategy, marketing, change management, M&A, influence and public relations that we manage ourselves or through our network, in France and abroad.
The governance of Mascaret is built on a “partnership” model which operationally involves its partner-entrepreneurs on a daily basis. This model is the only one that guarantees the long-term commitment of our partners alongside our clients.