Formerly Dentsu Consulting, Mascaret is a leading firm in business communication.

Our clients are leaders of the SBF120 (120 most actively traded stocks listed in Paris), SMEs, start-ups, investment funds, unions, associations and political leaders.

Mascaret delivers on the economic value of the company, its expression and its perception by the stakeholders (investors, market, employees, civil societies and public authorities) at pivotal moments: acquisition, merger, exit, A/B/C/D fundraising, LBO, joint venture, corporate action, refinancing, evolution of governance, transformation plan, new manager, change of course, economic crisis.

Mascaret teams operate in France and in 40 countries through the IPRN (International Public Relations Network) network.

External News Flow

Release of Eco Keys n°5: How AI is changing our lives!

Two years ago, EcoDDS launched #EcoKeys, a magazine produced with the support of Mascaret (formerly Dentsu Consulting). Eco Keys n°5 is out today!

🌱 Eco Keys explores environmental and economic themes through interviews with leading executives, and presents innovative initiatives combining ecology and tech, aimed at business leaders and public decision-makers.

🔍 Today, Eco Keys is in its fifth issue, developing, as it does every time, increasingly varied themes. To be found in this issue:

➡️ A feature on #artificialintelligence and how this technology is changing our lives.
➡️ An interview with Chiara Corazza on the role of women in innovation.
➡️ A report on #agroecology in India.

👏 Congratulations to everyone involved in creating this beautiful edifice. And a big bravo to Pierre Olivier Charlemagne for his dedication and unwavering commitment. Read an extract of Eco Keys n°5 from the magazine below!

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Political barometer: the situation in the Middle East crystallizes all tensions

Yves Censi was on Sens Public to present our analyses for the month of October. Assessment: during these difficult weeks, the situation in the Middle East has crystallized tensions in France…

Each month, Mascaret (formerly Dentsu Consulting) publishes a political barometer in collaboration with ODOXA and Public Sénat, to take the temperature of #opinionpublique. In their column, “L’œil de l’expert”, Benjamin GRANGE and Yves CENSI look back on a difficult October:

“The situation in the Middle East crystallized all tensions and put politicians, both majority and opposition, in a delicate position: the conflict had a profound impact on the positions of political parties. The many debates surrounding the Israeli-Palestinian conflict have inflamed and polarized #réseauxsociaux in France, with almost 10 million mentions and 40 million engagements in just a few weeks. While the numbers have fallen over time – we’re now at around half the October 7 rates – their longevity remains impressive: the French have taken hold of the debate, showing that the October 7 attack and the events that followed have touched the French deeply.

Two personalities were the crystallizers: Jean-Luc Mélenchon and Gerald Darmanin, who respectively came second (1,700,000 mentions) and third (1,090,000) in terms of media coverage this month – behind only the President of the Republic (2,500,000). The Franco-French controversies surrounding the conflict had a lot to do with it. Behind them, the other political leaders had a hard time making themselves heard, if they didn’t simply keep a low profile. The three notable exceptions, for better or worse, are Mathilde Panot (LFI), Yaël BRAUN-PIVET (Renaissance) and Meyer Habib (UDI). Their positions on the conflict – systematically contested – have propelled them to the forefront of the media in recent weeks. It’s also worth noting that the François Ruffin dynamic is quietly making headway, playing up the “moderate in relation to LFI” strategy, a niche that is nevertheless coveted (PC, EELV, PS).”

Watch the #SensPublic program presented by Thomas HUGUES on the Public Sénat website, where Yves CENSI is interviewed alongside Anne-Charlene Bezzina, Laetitia Krupa, Gael Sliman and Richard Werly. The full ODOXA-Mascaret survey is available below:

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Macron: the war of succession is on!

Between the abaya ban, the crisis in Lampedusa and the Pope’s visit to Marseille, online discussions are lively. Among the questions driving public opinion, one persists: who will win the succession of Emmanuel Macron in 2027?

While 50% of French people surveyed are unanimous in saying that Edouard Philippe is the ideal Renaissance candidate, 29% are thinking more of Gabriel Attal, whose popularity has risen this month. Has the war of succession become official?

On Public Sénat’s Sens Public program, Yves Censi, senior partner at Mascaret, looks back at the political news.

The first half of this year has been marked by heated debates on subjects that have weighed heavily on public opinion. These included pension reform and debates on the democratic deficit. Once these issues had faded into the background, interest in politics began to wane. This trend is finally being reversed, with the new political season focusing on highly controversial issues whose long-term future is still uncertain.

For a detailed analysis, check out the #baropol presented by Mascaret (formerly Dentsu Consulting) and its partner ODOXA, as well as the complete program presented by Thomas HUGUES with Yves CENSI, Céline Bracq, Yael Goosz, Bastien François and Emilie Zapalski.

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Mascaret X Challenges: which French influencers could earn the most thanks to social networks?

Who is in the Top 50 French influencers ? Which ones could earn more thanks to #socialnetworks ? Discover here the Challenges ranking and Mascaret’s analysis!

We are proud to have collaborated with the editorial staff of Challenges to bring you this series of articles on the current state of influencer networks.

The analysis of each influencer’s potential revenue reveals, among other things, an ever-growing interest from brands and an influencer market that continues to expand… and to make people dream ✨💰✨

Find the article in its entirety on the Challenges website by clicking here

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Odoxa-Mascaret political barometer: unpopularity and radicalization online

Online discussions about Emmanuel Macron reach their highest level since the presidential election… and their details reveal the radicalization of resentment towards the head of state.❗📣❗

Once a month, Mascaret (formerly Dentsu Consulting) and its partner ODOXA bring you a Political Barometer to take the temperature of public #opinion. This month, Emmanuel Macron and the members of the government are experiencing an avalanche of negative opinions on the web: “The record goes to the Minister of the Interior with a peak of 90% of negative opinions!” We also observe a strong radicalization of online discourse, against the government, but also against the police. On the opposition side: François Ruffin is doing well with 45% of positive opinions, Fabien Roussel has a strong commitment (+240% compared to last month) while Eric Ciotti, more discreet, has a decline of 65%. In the background, Marlène Schiappa and the Marianne Fund affair continue to animate the conversations of the French online.

Find on our website all our analyses, presented by Yves Censi in the program Sens Public of Public Sénat alongside Thomas HUGUES, Emilie Zapalski, Céline Bracq, Mathieu Souquière, Jean-Sébastien Ferjou for Atlantico.

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Corporate News

Mascaret will be present at Intersc Dubai

🌟 Mascaret will be present at InterSec Dubai, one of the top security/safety/cyber event in the world, featuring over 1,000 exhibitors spread through 12 halls! 🌟 
📍 Location: Dubai World Trade Centre
📅 Date: 16 to 18 January 2024
We are thrilled to share that our esteemed Senior Partner, Reza SADRI, will be representing Mascaret (anciennement Dentsu Consulting) at the prestigious INTERSEC – EXPO trade show in Dubai! 
#Intersec is renowned as the leading trade fair for #Security, #Safety & #Protection, gathering experts and industry leaders from around the globe. This event presents an unparalleled opportunity for networking, exploring cutting-edge innovations, and discussing emerging trends in security and safety. Reza Sadri will be available to meet with clients, industry partners, and fellow experts to discuss how Mascaret can help navigate the landscape of corporate communications on complex issues. 
🔗 Don’t hesitate to contact us if you wish to arrange a meeting with during the trade show! 
Let’s connect, explore, and innovate together at Intersec in Dubai! 

#Innovation #Networking #Consulting #GlobalLeadership #Cyber #Cybersecurite #Cybersecurity #CybersecurityAwareness

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Mascaret at the European Business Summit

🇪🇺 Mascaret was present at the European Business Summit 🇪🇺

We had the privilege of taking part in the European Business Summit on Wednesday November 29. This key event on the European scene brought together eminent personalities from the European Commission, European governments and leading companies such as Amazon and Google.

This year’s central theme was: The 2024-2029 EU Agenda: Strong Business for a Stronger Europe. We took part in a series of exciting conferences exploring Europe’s digital future, the topics of artificial intelligence and the circular economy, as well as the regulatory challenges of the digital world. At the heart of this edition, a key issue emerged: How can we make digital a vector of growth, resilience and sustainability for Europe?

This event has not only strengthened our commitment to actively contribute to Europe’s resilience and prosperity, but also provided us with new perspectives to help our customers succeed in these ever-changing sectors.

This summit, which brings together the worlds of business and politics, enables us to consolidate our presence and relationships on the European stage, so that we can better support our customers in their projects!

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Odoxa-Mascaret poll: the French no longer believe in COP28

🌍 Despite the growing importance of the environment to the French, 80% doubt that #COP28 in Dubai will succeed in achieving its goals. 🌍

Mascaret is proud to present the results of its survey, in partnership with ODOXA for Capital France, BFM Business and The Good. In this analysis, we take a look at how the French perceive COP28 and #ecologicaltransition.

COP28 opens this Thursday in Dubai, but for 8 out of 10 French people, it will not achieve its objectives. 70% think it comes too late and 68% are shocked by the choice of #Dubai for an environmental summit. What’s more, 58% of those polled even consider that this COP will not be beneficial for the image of the Gulf countries.

Bitterly, public confidence in the “COP” mechanism has declined, dropping 9 points since COP21 in Paris. In retrospect, 82% of French people feel that COP21 was a failure.

However, this growing #distrust is in line with the emergence of ecological concerns among the French: 9 out of 10 French people feel that protecting the #environment is an important concern. The debate between the end of the month and the end of the world seems to have partially subsided: 60% of those questioned believe that in times of crisis, environmental policies should be pursued, as they are not incompatible with growth and employment.

While the French have changed their habits – 87% say they are careful to limit their #environmentalimpact – more than two-thirds say they are dissatisfied with government action in this area, and say they don’t feel well-informed by the public authorities on the policies put in place for the ecological transition.

Find out more about the ODOXA-Mascaret survey below:

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Odoxa-Mascaret political barometer: the consequences of the conflict in France

A difficult month for all political staff, while the consequences of the conflict in the Middle East continue to have an impact on French society…

Every month, Mascaret (formerly Dentsu Consulting) publishes a political barometer, in collaboration with ODOXA and Public Sénat, to take the temperature of #opinionpublique. Discover below an extract from L’œil de l’expert by Benjamin GRANGE and Yves CENSI.

The French are gradually turning away from the subject of Israel-Palestine: while the conflict in the Middle East continues unabated, its influence on French society is diminishing. All political players are seeing their media presence decline, or at least remain stable, and mentions of Israel or Palestine on the networks are steadily decreasing, from an average of 700,000 mentions per week at the end of October to 200,000 mentions at the end of November. But the issue of #antisemitism leaves deep political scars… Conflict-related events remain the biggest media peaks of the last 30 days. This month’s major event, the march against anti-Semitism organized by Yaël BRAUN-PIVET and Gérard Larcher, provoked much debate. The absence of the President of the Republic was a topic for analysts, but for the general public, it was above all the issues around the #LFI and #RN parties that divided.

The RN and Marine Le Pen: the big winners? Rassemblement National figures have found themselves in the spotlight this month.The topic of the ex-Front National’s presence at a march against anti-Semitism raised questions on #socialnetworks. Marine Le Pen saw an impressive rise in mentions (+65%) and engagements (+140%), as did Jordan Bardella (+75% and +185% respectively).While the sequence benefited the former, reducing his negative sentiment from -85% to -65%, the latter’s intervention on BFMTV on November 5 (“I don’t believe Jean-Marie Le Pen was anti-Semitic”) was very badly perceived, temporarily sinking his perception from -45% to -70%.The figure of the former party boss thus remains a repulsive scarecrow for the French, without however harming his daughter.For his part, Jean-Luc Mélenchon is no longer the center of conversation, seeing his mentions drop by a third (-37%) and his rating stabilize at -65%, compared with an average of -80% since the start of the conflict.

Find out more about the full ODOXA-Mascaret survey below:

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Mascaret-Odoxa poll: Youth in France, caught between perceptions, preconceptions and reality

Who are young French people? Our latest exclusive survey reveals that clichés don’t always reflect reality: 8 out of 10 of the youth are proud to be French, and 7 out of 10 are optimistic about the future, even though half believe they are suffering from a social downgrade compared to their elders! Yves CENSI, Senior Partner of Mascaret, was at the #AcademieSynopia to detail these results.

The Synopia Academy took place on Monday 21st, organized by our partners Synopia, the Governance Laboratory, in association with the World Forum for a Responsible Economy. Synopia gives the floor to eminent speakers from the institutional, political and economic worlds, to inspire debate on societal and governance issues. Yves CENSI, Senior Partner of Mascaret, took advantage of the event to present the exclusive results of our ODOXA survey on youth in France.

This survey examined French perceptions of today’s youth, comparing the views of 18-34 year-olds with those of the general population. Beyond the sometimes spectacular confirmations, it also brings its share of surprises and goes against certain preconceived ideas.

It’s important to remember that 80% of 18-34 year-olds surveyed said they were #proud to be French. This is more or less the same level as their elders (79%), and flies in the face of the widespread preconception that young people no longer feel any attachment to their country.

They are also more #confident in the future: 51% say they are optimistic and 21% very optimistic. They are therefore more hopeful than the general population (68% in total). It should be noted, however, that feelings of #apathy and #discouragement are also higher (respectively 49 and 54% vs. 41 and 45%): young people are therefore more likely to often feel extreme emotions.

This is borne out by their sense of #socialclassification: half of 18-34 year-olds think their situation is worse than that of their parents at their age. And only a quarter think it’s better. These figures are similar to those for the general population, but are steadily rising: only 17% felt downgraded in 2002.

As a logical result, all generations agree on one point: three-quarters of those surveyed are convinced that young people are being let down by public policies. This trend is reflected in a crisis of #confidence and a record #abstention (42% of 18-24 year-olds). Young French people tend to #engage in an associative cause (81%), reflecting their strong desire for solidarity.

This survey reshuffles the deck when it comes to the perception of young people in France, far from the clichés that are all too often perpetuated. It’s a message that needs to be conveyed loud and clear by all the country’s socio-economic players. Visit our website for the full #survey and our #analyses.

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