Formerly Dentsu Consulting, Mascaret is a leading firm in business communication.

Our clients are leaders of the SBF120 (120 most actively traded stocks listed in Paris), SMEs, start-ups, investment funds, unions, associations and political leaders.

Mascaret delivers on the economic value of the company, its expression and its perception by the stakeholders (investors, market, employees, civil societies and public authorities) at pivotal moments: acquisition, merger, exit, A/B/C/D fundraising, LBO, joint venture, corporate action, refinancing, evolution of governance, transformation plan, new manager, change of course, economic crisis.

Mascaret teams operate in France and in 40 countries through the IPRN (International Public Relations Network) network.

External News Flow

Mascaret X Challenges: which French influencers could earn the most thanks to social networks?

Who is in the Top 50 French influencers ? Which ones could earn more thanks to #socialnetworks ? Discover here the Challenges ranking and Mascaret’s analysis!

We are proud to have collaborated with the editorial staff of Challenges to bring you this series of articles on the current state of influencer networks.

The analysis of each influencer’s potential revenue reveals, among other things, an ever-growing interest from brands and an influencer market that continues to expand… and to make people dream ✨💰✨

Find the article in its entirety on the Challenges website by clicking here

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Odoxa-Mascaret political barometer: unpopularity and radicalization online

Online discussions about Emmanuel Macron reach their highest level since the presidential election… and their details reveal the radicalization of resentment towards the head of state.❗📣❗

Once a month, Mascaret (formerly Dentsu Consulting) and its partner ODOXA bring you a Political Barometer to take the temperature of public #opinion. This month, Emmanuel Macron and the members of the government are experiencing an avalanche of negative opinions on the web: “The record goes to the Minister of the Interior with a peak of 90% of negative opinions!” We also observe a strong radicalization of online discourse, against the government, but also against the police. On the opposition side: François Ruffin is doing well with 45% of positive opinions, Fabien Roussel has a strong commitment (+240% compared to last month) while Eric Ciotti, more discreet, has a decline of 65%. In the background, Marlène Schiappa and the Marianne Fund affair continue to animate the conversations of the French online.

Find on our website all our analyses, presented by Yves Censi in the program Sens Public of Public Sénat alongside Thomas HUGUES, Emilie Zapalski, Céline Bracq, Mathieu Souquière, Jean-Sébastien Ferjou for Atlantico.

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Ecorama : presentation of our analysis to Guillaume Texier from Rexel

Twice a month, we are invited to the Boursorama Friday show to present the results of our #socialnetworking analysis. This week: Guillaume Texier, CEO of Rexel, was David Jacquot’s guest!

In summary: an indisputable reputation in #btob even if the activity remains poorly known to the general public.

It is certain that Rexel has many trump cards up its sleeve: an ambitious inclusion policy, a strong commitment to #decarbonation, and finally an expertise to share on #transitionenergetics and in particular on the acceleration of electrification.

Find here the Ecorama – La Grande Interview program, where David Jacquot offers the floor to our Benjamin Grange to present his guests with an overview of their perception in the online media and on social networks.

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Climate change: a lot is expected of FoodTech!

66% of respondents want FoodTech to focus on developing sustainable agriculture and more responsible consumption.

The sector will have to offer increasingly innovative solutions to meet this expectation… and prove right the 58% of respondents who believe that technology can help improve the quality of food.

“Delivery, but also online reservation or rating systems, diet applications or consumption habits modification (especially with an environmental perspective)…the French people who talk about FoodTech are numerous: 320,000 mentions on social networks spread over the last thirteen months!” specifies Benjamin GRANGE, Senior Partner of Mascaret.

“This concerns a younger generation. Those who entered through the #uberization systems are now looking for something totally different and this will have an impact on the application market ” develops Yves CENSI during the TECH&CO BUSINESS program on BFM Business.

Once a month, Mascaret (formerly Dentsu Consulting) and its partner ODOXA offer you an Innovation Barometer to explore the relationship of the general public to the evolutions of this world.

Find on our website the whole survey and the “Expert’s eye” section, in which we detail our analysis of #social networks. You can also watch the replay of BFMTV’s Tech&Co program where Yves Censi presented our barometer alongside Emile Leclerc for Odoxa, Claire Gourlier for Kea & Partners and Frédéric Simottel.

Find on our website the whole survey and the “Expert’s eye” section, in which we detail our analysis of #social networks. You can also watch the replay of BFMTV’s Tech&Co program where Yves Censi presented our barometer alongside Emile Leclerc for Odoxa, Claire Gourlier for Kea & Partners and Frédéric Simottel.

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Mascaret X Challenges: new power networks and influencers

We are proud to have been able to collaborate with the leading newspaper Challenges on their latest cover story: New #power networks and influencers! 📰📲💡

Mascaret, a leader in business communication, was asked by Challenges’ teams to analyze influencers and their economic potential: network mappings, personality studies, #revenue projections and influencer rankings… Our teams multiplied approaches to provide Gilles Fontaine and Thuy-Diep Nguyen with a maximum of elements.

You will find several interventions of our Senior Partner Benjamin GRANGE, among other portraits – Lena Situations, Isabel Marant, Hugo Travers/HugoDécrypte, Thomas Pesquet – and interviews – Ruben Victor Cohen and Rubben CHICHE for Follow Agency, Pierre-Hubert Meilhac for Ogilvy Paris. Our firm brings its expertise on the current state of influencer networks, especially their value and valuation as intangible #assets to the world of #companies and #brands. We are delighted to be recognized for our #analysis and #advice work and we thank the Challenges editorial team for this partnership.

You can find all of our articles in the April issue, in print on newsstands or in digital format on the Challenges website.

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Corporate News

Yannick Morez affair: the French are in favour of tougher penalties for violence against elected representatives

Mascaret and ODOXA bring you a Political Barometer to take the temperature of opinion. This month: a return to normal for the executive and security for elected representatives following the Yannick Morez affair.

One month after the pension crisis and the fall in the executive’s popularity, the latter is normalizing and stabilizing. Indeed, there has been a general decline in mentions of political figures. This trend, which also affects all opponents, reflects the French public’s disinterest in political affairs. It is also the result of the refusal of the President of the Republic and the Government to back down on the reform; the political debate thus seems frozen.

The other key issue of the month was the security of elected representatives in France, a subject that exploded after the resignation of Yannick Morez. However, this media whirlwind quickly died down like a news item: while elected representatives were unanimous on the subject, social networks were not. However, 8 out of 10 people were in favor of increasing penalties for violence committed against elected representatives.

Find below the full barometer and analyses by Benjamin Grange and Yves Censi.

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Lack of moderation (72%), data protection and privacy (81%), even dangers to democracy (57%)… the image of digital platforms is very negative!

Once a month, Mascaret (formerly Dentsu Consulting) and its partner ODOXA bring you a Innovation Barometer to explore the general public’s relationship with developments in this world. This month: GAFAM, a perception in trouble!

We share with you the “Expert’s Eye” section, in which Benjamin GRANGE details our analyses of social networks:

Ban TikTok or block Twitter? Privacy at what price?

The debate is regularly reignited by occasional controversies, but the fact is that the idea is generating more and more results on the networks. Whether it’s TikTok (see graph) or Twitter, the recurring sentiment is a lack of trust. This is especially true of younger users: these platforms are open to all influences, with few means of moderation, and sulphurous reputations. It’s a fact that the majority of those expressing their views on a potential ban on TikTok are over 30, far from the app’s core target audience!

The RPGD, frustrating but appreciated.

While pop-ups asking users to accept or refuse cookies frustrate everyone, the fact is that the General Data Protection Regulation is still appreciated by the majority of Internet users. Faced with fears about the web giants’ respect for privacy, the GDPR succeeds in embodying a form of defense that gives a sense of regaining a little control. While it may not be their number one priority, privacy remains an important concern for the French.”

Find the full survey below or on the Odoxa website.

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Release of Eco Keys n°4 for EcoDDS: Will we eat better tomorrow?

Eco Keys n°4 is here! Eco Keys is a biannual magazine that explores the links between sustainability, environment and economy, and that Mascaret (formerly Dentsu Consulting) elaborates hand in hand with the eco-organization of chemical waste treatment EcoDDS.

To be found in this issue:
🍽 A feature on the food of the future “What will we eat tomorrow?”
💬 An interview with Thierry Fournier about the sustainable construction challenge that Saint-Gobain is taking up
🎨 A report on a unique process for recycling paint pots

Find an extract of the magazine here.

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Mascaret joins the international network IPRN

We are proud to announce that Mascaret (anciennement Dentsu Consulting) has joined the International Public Relations Network (IPRN) ! 🌍

To deliver our value proposition, we build on existing #marketing and #communication capabilities such as PR, event, #socialmedia #influence, network meeting, #sociallistening… to fine tune company’s perception.

IPRN is an international network of independently owned and managed communications and #publicrelations agencies with more than 50 members in +100 top cities and more than 40 countries around the world. The full list is available on our website or on the IPRN’s.

In addition to our Parisian and Dubai offices, this partnership will allow us to strenghten our capacity to project our #business #consulting offer globally !

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