Formerly Dentsu Consulting, Mascaret is a leading firm in business communication.

Our clients are leaders of the SBF120 (120 most actively traded stocks listed in Paris), SMEs, start-ups, investment funds, unions, associations and political leaders.

Mascaret delivers on the economic value of the company, its expression and its perception by the stakeholders (investors, market, employees, civil societies and public authorities) at pivotal moments: acquisition, merger, exit, A/B/C/D fundraising, LBO, joint venture, corporate action, refinancing, evolution of governance, transformation plan, new manager, change of course, economic crisis.

Mascaret teams operate in France and in 21 countries through our proprietary M+M Gate network.

External News Flow

Climate: tech raises hopes

Technology in the face of global warming: what is the position of the French? Find Yves CENSI‘s answer in its entirety when the replay is published on BFMTV!
 
Faced with the threat of climate change, #innovation is one of the main levers for reducing greenhouse gas emissions. Whether it’s renewable energy, electric cars or all forms of energy efficiency, low-carbon #technologies cover a wide range of sectors. These technologies offer more hope to people who trust green tech to meet the challenges of the climate and energy transition.  
 
As every month, Mascaret (formerly Dentsu Consulting) with its partners ODOXA and Leyton, present a political barometer analyzing the opinion of the French on one of the key topics of the public debate. In this study, we learn that the French expect a lot from the world of innovation and technology. For 72% of respondents – 5% more than two years ago – technological progress has been made. This is undoubtedly one of the least controversial and least divisive topics in France. 

Yves Censi, Senior Partner Mascaret, Emile Leclerc, Director of Research at ODOXA and Alexandre Charles Touret, Marketing Director for Leyton France, discussed the topic “Climate: tech raises the hopes of the French” in the Tech & Co Business program presented by Frédéric Simottel.

CLICK HERE

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Opinion poll: the Executive breaks apart / Coalition, can France get into it?

Benjamin GRANGE, senior partner of Mascaret, was present on the set of Sens Public for LCP to present the results of our political barometer about coalition-building, in collaboration with ODOXA.

This month, we look at the poll’s two main lessons: a struggling executive couple on one side, and a surge of RN and NUPES on the other. What to remember from this month of June rich in political events? Can our political class learn the art of compromise and coalition? How to reconcile relative majorities and political stability?

All these questions and many others are analyzed by a panel of experts who came to Sens Public, including Gael Sliman, president of Odoxa, Mathieu Souquière, essayist, Martin-Genier Patrick and Claire Chartier, journalist and essayist. Find the whole study on our website!

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No moment of grace for Emmanuel Macron…

Barely a few weeks after his re-election, the Odoxa – Mascaret opinion poll for Public Senate reveals a decline in his approval rating.

Indeed, at the same period 4 years ago, the president enjoyed a rate of 58%. The day after his re-election, a recent opinion poll reveals that only 44% of French people believe that Emmanuel Macron is a good president.

What explains the decline of the president in the polls? What are the consequences ? Moreover, what do the French think of the Borne government? And what does the Odoxa-Mascaret poll tell us about the state of the French political landscape more generally?

Benjamin GRANGE from Mascaret sheds light on these questions during the program Sens Public. Also on the set were:

Mélanie VOGEL, Environmental Senator representing French people living abroad,
Alexia Germont, President of the France Audacieuse think tank,
Pablo Pillaud-Vivien, Editorial Manager of the magazine Regards,
Lestrohan Erwan, Consulting Director at the ODOXA polling institute,
Giulia Foïs, journalist for France Inter,
PROKHORIS SABINE, Philosopher and psychoanalyst.
The program is presented by Thomas HUGUES.

“We see the weak signals of a rising movement”, notes Benjamin Grange, “around dissatisfaction with the state of purchasing power” while Erwan Lestrohan underlines: “With this new government, the French were waiting for the change in continuity. There they see the continuity, but not the change”. The conclusion goes to Mélanie Vogel: “President Macron has not set a course for his five-year term after his victory, today the French are wondering what will be the novel nation these 5 years”.

While France awaits the legislative elections to have more visibility on the political landscape, this great moment of uncertainty carries a lot of questions about the future of the country.

Click here to see the full show!

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Will Musk buy Twitter?

What would be the impact of the acquisition of Twitter by Elon Musk on freedom of expression? In a context marked by growing concerns about the influence of social media on society, the potential to observe, would Elon Musk buy Twitter, if this can further fuel debates on the place of social media in the media landscape.

Benjamin GRANGE, President of Mascaret (formerly Dentsu Consulting), Emile Leclerc, Director of Studies at ODOXA, and Teoman Atamyan, Innovation Director of Leyton have looked into the potential takeover of Twitter by Elon Musk. Rewatch the 01 Business program from BFM Business, presented by Frédéric Simottel.

Here are some highlights of their talks:

  • According to Teoman Atayman: “Elon Musk, with his 90 million subscribers, already uses this platform a lot to communicate. I am rather of the opinion that it is not to seek profitability for his other businesses that he proposes to acquire Twitter. »
  • Benjamin Grange notes that “the French are paradoxically more shocked than the Americans by the potential takeover of Twitter by Elon Musk, while most of the major French media groups are in the hands of major captains of industry. »
  • Émile Leclerc, for his part, does not fail to point out that: “French law is sufficiently severe with regard to what one can say in the public space, I think that there is an education in the law which must be made. »

The importance of social media as tools of influence justifies greater control over the type of content that can be disseminated there. Thus, questions regarding the legal and moral responsibility of social media networks arise.

Click here to watch the full video.

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What reactions in Europe to the french presidential election?

There is great “relief” among European populations who feared a far-right victory. However, “the narrowing of the gap between the votes of Emmanuel Macron and Marine Le Pen between 2017 and 2022 is seen both as a sign of a long-term threat and proof of a protest vote against a mandate previous”, analyzes Stéphanie Laurent, the eye of the networks for “Vu d’Europe” and Senior Partner at Mascaret (formerly Dentsu Consulting).

“The political offer does not correspond to the demands of several French groups,” explains Britta Sandberg, director of the DER SPIEGEL office in Paris and guest of the show. On Saturday April 30, 2022, they were both present alongside Richard Werly, Blick correspondent in Paris, and Annick Capelle, Editorial Manager for the Europe division at RTBF, to decipher post-(re)election news.

Are we heading for a victory for the far right in 5 years?

“It was a victory for the European project that happened on Sunday, April 24, 2022.” Despite this, some believe that the worst has not yet been completely averted. Are we heading for a victory for the far right in 5 years? According to Richard Werly, Switzerland’s eye on this set, the re-election of Emmanuel Marcon did not surprise the Swiss and the scores obtained are only proof of one of the most important challenges of the president: the great divide society that crosses the country. The French seem to live less well than their European neighbors, yet in some respects France is doing better! This is the case of retirement pensions which are higher than in Germany, but are not perceived as such. The question of purchasing power, accentuated by the regional economic imbalance, exacerbates this feeling of precariousness which is unanimous among the vast majority of French people.

It is not only economic subjects that drive the major issues of this second term. Education, the school system and its disparities, the promotion of professional learning, the social charge, as well as the salaries of teachers are points on which the President of the Republic is eagerly awaited.

To be able to follow the full decryption of the issues of this election as seen by Europeans, simply click on the link below.

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Corporate News

Combining economic sovereignty and economic freedom: Benjamin Grange’s column for Forbes

Benjamin Grange, Senior Partner at Mascaret (formerly Dentsu Consulting) published an article in Forbes France on July 19, 2022. It deals with the relationship between economic sovereignty and economic competition.

Indeed, while there is talk of de-globalization, the economic sovereignty of States is increasingly interfering in the game of free competition.

According to Benjamin GRANGE, “Without a common definition in Europe, and without truly public doctrines of national intervention, the framework for action given to economic actors remains uncertain, generating a risk for those who wish to act without offending.


A concept that is increasingly in vogue at a time when there is talk of de-globalization, sovereignty interferes in the game of free competition by creating one more uncertainty for economic actors.

In a world where economic competition is the norm, the game of pure and perfect competition is sometimes deviated by tacit or implicit practices that distort the competitive game to an extent that harms a country’s economy, its sovereignty or the security of its population. Let’s take the start-up XYZ, which excels in advanced technology (space, quantum, cybersecurity, biotechnology, etc.). It is currently seeking more than €100M. Several non-European funds are approaching it with, beyond financing, a desire to recover the technology. Under the guise of financing, it is in fact an act of economic predation, often characterized after the fact.

In another register, since the end of the 1990s, we have witnessed a proliferation of laws with extraterritorial scope, particularly of American origin. The “Discovery” procedure offers any party to a legal action brought before a non-US court the possibility of obtaining from the US judge the forced production of evidence held by any party on US territory, provided that the evidence in question is intended to be used for the purposes of the foreign proceedings. This is all it takes to serve as a lever of economic intelligence by requesting the production of all or part of documents or information normally protected by business secrecy. This abuse of extraterritorial laws has become an instrument of American foreign policy, and has grown in scope since 2001. Of the 26 companies condemned: 14 European and 5 French. No Chinese or Russian companies were convicted.

A French car manufacturer that sold nearly 450,000 vehicles in Iran yielded to the injunction of the Trump administration, which threatened retaliation against foreign companies doing business with Tehran, namely financial sanctions and eviction from the American market.

We can therefore understand the emergence of the concept of industrial and technological sovereignty. Close to economic security, it is defined as the materialization of a state policy aimed at protecting and promoting the strategic interests of a nation. Used very widely, even too much so since the beginning of de-globalization, it brings together the activities of protection of heritage, delimitation of critical industrial and technological perimeters and the fight against foreign economic intelligence activities. This is the difficulty linked to the subject of sovereignty. At what point does free competition stop and at what point does the act of economic predation that requires action begin? For the moment, it remains a question of national interpretation and of the regalian state of mind at the time the situation arises. The stronger the national feeling or the higher the interdependence with other countries, the more acute the will of a country to intervene, to discourage a priori or to block a posteriori. Without a common definition in Europe, and without really public doctrines of national intervention, the framework of action given to economic actors remains uncertain, generating a risk for those who want to act without offending, to deploy themselves serenely. This is one more uncertainty at a time when we are talking about de-globalization.

Benjamin GRANGE

CLICK HERE TO DISCOVER THE FULL ARTICLE

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First seminar by Ambitious Finance

Yves CENSI, Senior Partner at Mascaret (formerly Dentsu Consulting) introduced, on July 6th, the panelists called to debate within the framework of the seminar of decision makers in #Banking – #Finance – #Insurance. This seminar organized by the independent think tank Ambitious Finance by AILANCY, welcomed many talents from our partners Finance for Tomorrow, WBCSD – World Business Council for Sustainable Development, Novethic and RSEDATANEWS.

The seminar was held in several stages at the Cité Internationale Universitaire de Paris, each one addressing different aspects of sustainable economics and finance. Yves Censi chaired the very first Ambitious Finance round table, the theme of which was “Sustainable finance: between accelerating challenges for the financial sphere and cautious action by states”. He was joined by our collaborators Alexandre Malafaye – Founder of Synopia, Jean Boissinot – Secretary General of the Network for Greening the Financial System (NGFS) and Arnaud Dumas, Editor of Novethic Essentiel.

Why sustainable finance? The financial sector plays a driving role in the functioning of the economy: financial flows allow the collection of available capital held by economic agents with a capacity to #finance (generally household savings) to make it available to agents with a need. The various financial #actors can therefore actively participate in a better orientation of #capital towards the financing of investments that have a positive impact on society in the medium and long term. In other words, sustainable finance can be an interesting solution to meet the major #ecological and #economic challenges of our time!

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Yves Censi is appointed Senior Partner

Paris, June 30, 2022 – Mascaret, an independent consulting firm and leader in business communication, announces the arrival of Yves Censi as Senior Partner.

With more than 30 years of experience, the former MP will take charge of supporting major accounts and leading leaders. This new strategic recruitment is part of the rapid development of Mascaret, which wishes to position itself as a leader in strategic consulting for managers by strengthening its teams, both in France and internationally.

Yves Censi began his career as a consulting engineer in banking and finance organization at KPMG Peat Marwick Consultants before directing the marketing of online products for La Française des Jeux. Joining Jacques Pilhan, who had just democratized the profession of political communicator, in 1997 he became adviser to the President of the Republic Jacques Chirac at the Élysée Palace until 2002. Elected deputy for Aveyron from 2002 to 2017, vice-president of the Finance, General Economy and Budgetary Control Commission, he was also elected local, municipal and urban councilor of Rodez from 2014 to 2020. He is recognized for his expertise in political strategy and in the financing of the economy combining public and private funding.

Yves holds a Master’s degree in Labor Law from Panthéon Assas University, holds a DEA from ENS-EHESS (1990), auditor of the 2010 session of the Institute for Advanced Business Studies (IHEE), Young Leaders 2003 from the French-American Foundation. He is a frigate captain (H) in the citizen reserve of the French Navy.

“I am very proud to carry the values ​​of Mascaret and to participate in the development of its business consulting offer in the face of its new challenges. I have full confidence in all the teams to carry out the missions of relevant advice and effectively support the many clients. Today, we must meet the challenges of growth and performance in a constantly changing environment! »

Yves censi
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The aftermath of the legislative election

Mascaret (formerly Dentsu Consulting) is partnering with ODOXA to bring you this month’s political barometer! Find all of our analysis of social networks in the aftermath of the legislative elections. In partnership with LCP-National Assembly, Public Senate and the #PQR.

“We are seeing a heightened interest in parliamentary oppositions”, shares Benjamin GRANGE, senior partner at Mascaret, “As expected, the presidential candidates disappear from conversations for the most part. There is a return of the parliamentary political figure who had been discreet during the presidential elections. Notably, the dynamic is confirmed with their representatives – Adrien Quatennens, Manuel Bompard or Jordan Bardella – who explode on the networks: they are asked all the questions that go with their new political weight. »

Yves CENSI, also senior partner, adds: “Will the LRs be a political key for the opposition as for the majority? Many discover the new deputies NUPES and RN, it is to the tenors LR that the media tends the microphone. The unique position of majority (or opposition) maker has not gone unnoticed by Internet users. Xavier Bertrand, Laurent Wauquiez, Eric Ciotti… are at the heart of the questions of the French about their political direction for the post-legislative period. »

The entire quantified study is available on our website!

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The IHEDN 2022 round-tables

Benjamin GRANGE, senior partner of Mascaret, was invited to speak at the last round-table of the Institute for Advanced National Defense Studies (IHEDN). The guests discussed the issues raised by the #resilience of European value chains, and all agreed: “A change of strategic method is necessary in the new current #sovereignty framework!”. Our thanks to the IHEDN for organizing this exchange!

You will soon find all the debtates on our website.

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