Formerly Dentsu Consulting, Mascaret is a leading firm in business communication.

Our clients are leaders of the SBF120 (120 most actively traded stocks listed in Paris), SMEs, start-ups, investment funds, unions, associations and political leaders.

Mascaret delivers on the economic value of the company, its expression and its perception by the stakeholders (investors, market, employees, civil societies and public authorities) at pivotal moments: acquisition, merger, exit, A/B/C/D fundraising, LBO, joint venture, corporate action, refinancing, evolution of governance, transformation plan, new manager, change of course, economic crisis.

Mascaret teams operate in France and in 21 countries through our proprietary M+M Gate network.

External News Flow

No moment of grace for Emmanuel Macron…

Barely a few weeks after his re-election, the Odoxa – Mascaret opinion poll for Public Senate reveals a decline in his approval rating.

Indeed, at the same period 4 years ago, the president enjoyed a rate of 58%. The day after his re-election, a recent opinion poll reveals that only 44% of French people believe that Emmanuel Macron is a good president.

What explains the decline of the president in the polls? What are the consequences ? Moreover, what do the French think of the Borne government? And what does the Odoxa-Mascaret poll tell us about the state of the French political landscape more generally?

Benjamin GRANGE from Mascaret sheds light on these questions during the program Sens Public. Also on the set were:

Mélanie VOGEL, Environmental Senator representing French people living abroad,
Alexia Germont, President of the France Audacieuse think tank,
Pablo Pillaud-Vivien, Editorial Manager of the magazine Regards,
Lestrohan Erwan, Consulting Director at the ODOXA polling institute,
Giulia Foïs, journalist for France Inter,
PROKHORIS SABINE, Philosopher and psychoanalyst.
The program is presented by Thomas HUGUES.

“We see the weak signals of a rising movement”, notes Benjamin Grange, “around dissatisfaction with the state of purchasing power” while Erwan Lestrohan underlines: “With this new government, the French were waiting for the change in continuity. There they see the continuity, but not the change”. The conclusion goes to Mélanie Vogel: “President Macron has not set a course for his five-year term after his victory, today the French are wondering what will be the novel nation these 5 years”.

While France awaits the legislative elections to have more visibility on the political landscape, this great moment of uncertainty carries a lot of questions about the future of the country.

Click here to see the full show!

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Will Musk buy Twitter?

What would be the impact of the acquisition of Twitter by Elon Musk on freedom of expression? In a context marked by growing concerns about the influence of social media on society, the potential to observe, would Elon Musk buy Twitter, if this can further fuel debates on the place of social media in the media landscape.

Benjamin GRANGE, President of Mascaret (formerly Dentsu Consulting), Emile Leclerc, Director of Studies at ODOXA, and Teoman Atamyan, Innovation Director of Leyton have looked into the potential takeover of Twitter by Elon Musk. Rewatch the 01 Business program from BFM Business, presented by Frédéric Simottel.

Here are some highlights of their talks:

  • According to Teoman Atayman: “Elon Musk, with his 90 million subscribers, already uses this platform a lot to communicate. I am rather of the opinion that it is not to seek profitability for his other businesses that he proposes to acquire Twitter. »
  • Benjamin Grange notes that “the French are paradoxically more shocked than the Americans by the potential takeover of Twitter by Elon Musk, while most of the major French media groups are in the hands of major captains of industry. »
  • Émile Leclerc, for his part, does not fail to point out that: “French law is sufficiently severe with regard to what one can say in the public space, I think that there is an education in the law which must be made. »

The importance of social media as tools of influence justifies greater control over the type of content that can be disseminated there. Thus, questions regarding the legal and moral responsibility of social media networks arise.

Click here to watch the full video.

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What reactions in Europe to the french presidential election?

There is great “relief” among European populations who feared a far-right victory. However, “the narrowing of the gap between the votes of Emmanuel Macron and Marine Le Pen between 2017 and 2022 is seen both as a sign of a long-term threat and proof of a protest vote against a mandate previous”, analyzes Stéphanie Laurent, the eye of the networks for “Vu d’Europe” and Senior Partner at Mascaret (formerly Dentsu Consulting).

“The political offer does not correspond to the demands of several French groups,” explains Britta Sandberg, director of the DER SPIEGEL office in Paris and guest of the show. On Saturday April 30, 2022, they were both present alongside Richard Werly, Blick correspondent in Paris, and Annick Capelle, Editorial Manager for the Europe division at RTBF, to decipher post-(re)election news.

Are we heading for a victory for the far right in 5 years?

“It was a victory for the European project that happened on Sunday, April 24, 2022.” Despite this, some believe that the worst has not yet been completely averted. Are we heading for a victory for the far right in 5 years? According to Richard Werly, Switzerland’s eye on this set, the re-election of Emmanuel Marcon did not surprise the Swiss and the scores obtained are only proof of one of the most important challenges of the president: the great divide society that crosses the country. The French seem to live less well than their European neighbors, yet in some respects France is doing better! This is the case of retirement pensions which are higher than in Germany, but are not perceived as such. The question of purchasing power, accentuated by the regional economic imbalance, exacerbates this feeling of precariousness which is unanimous among the vast majority of French people.

It is not only economic subjects that drive the major issues of this second term. Education, the school system and its disparities, the promotion of professional learning, the social charge, as well as the salaries of teachers are points on which the President of the Republic is eagerly awaited.

To be able to follow the full decryption of the issues of this election as seen by Europeans, simply click on the link below.

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Europe watches over the french election

How far will the “Everything but Macron” take us? This is what our neighbors in Europe think when they observe the campaign for the second round of the 2022 presidential elections.

The 🇩🇪 Germans 🇩🇪 “see a far-right program […] where Marine Le Pen hits hard. They are surprised to see that the French can elect someone who hits Germany harder than Russia. “, explains Nadia Pantel, correspondent for the Süddeutsche Zeitung and guest, this Friday, April 16, 2022, of the program Vu D’Europe for LCP. She was accompanied by Richard Werly, correspondent for Le Temps in Paris, Alex Taylor, European journalist, and Benjamin Grange, President of Mascaret.

Seen from Europe: in France it is a question of giving everything to a president.

Seen from 🇨🇭 Switzerland 🇨🇭, “it is not surprising to see that 30% of French voters are in favor of this political camp [the far right]. The real surprise is basically the French political system which, at some point, can topple. In Germany, in Switzerland – parliamentary systems – they are coalition systems. In France it is a question of giving everything to a president. We still wonder: are the French capable of going that far? That is to say to hand over the keys of the house of France to a far-right candidate? »

Whether on the continent or outside, perceptions and opinions are similar. The results of this second round question and worry a lot. Many of them have the impression of living a “déjà vu” and to hope that the scenario will be the same as 5 years ago. Emmanuel Macron is criticized for having finally failed to reconcile the “two Frances”, and the media for only making a superficial presentation of the far-right candidate, who for the first time has a large reserve of votes – fruits of 5 years of waiting.

(Re)discover the entire program by following this link, you will find Mascaret’s analyzes on the subject.

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Top influencers tech

The time is for elections and politics, but this atmosphere can prove to be heavy. We offer you a respite break with the top 10 tech, entertainment and gaming influencers! Produced in partnership by Mascaret and Challenge.

Squeezie, Inoxtag, Antoine Daniel or Amixem… you may already know them, they are the stars of the networks. The first alone has more than 40,000,000 subscribers on its various platforms! “Youtube really exploded in 2011 and 2012. Me, I exploded my bank account to buy enough to make videos,” he recalls, bursting out laughing. Ten years later, Squeezie has his own clothing brand, YOKO, set up his communication agency, bump., with some of the talents of the Webedia group and today represents the Vivo smartphone brand in France.

If the tech influencers are not left behind, whether it’s WarTek or Johan “Jojol” Lelièvre and their precious advice, it is the streamers who have the best part in this ranking. We find the biggest names: the famous Adrien “Zerator” Nougaret whose Z Event raised, last October, more than 10,000,000 euros for Action Against Hunger; P-A “Domingo” Bizot who masterfully presents his legendary show “Popcorn”; Corentin “Gotaga” Houssein, the most famous e-sportsman in France; Xavier “MisterMV” Dang, who these days participates in the political role-playing games of Fiber Tigre!

Find the details of our inquiry by clicking on this link.

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Corporate News

To barrage or not to barrage ?

Before going to vote this Sunday in the second round of the presidential elections, read our latest barometer! The big question of the moment: to faire barrage or not to faire barrage? In french, this an expression meant to designate the usual union formed around any candidate that opposes the far right. Nowadays, this union is in shamble…

Benjamin Grange and Yves Censi share their analysis of social networks with us in this ultimate Odoxa, Mascaret & L’Obs barometer:

E. Macron, leader of the election on social networks faces a rival on the rise.

“Emmanuel Macron retains a large lead on social networks, a bonus for the outgoing president supported by a strong mobilization of his supporters (Blanquer, Le Drian, Le Maire, but also Estrosi, Philippe or Sarkozy). With 12.5 million mentions and more than 50 million engagements, it largely dominates its rival. However, it benefits from the disappearance of the other “anti-system” candidates for its online communication. Hitherto stifled, it is truly re-emerging in discussion spaces and accelerating more and more: with 3 million mentions (+115% compared to the previous month) and 15 million engagements (+125%), the face- face-to-face materializes.

The orphans of the first round are torn over the definition of the “lesser evil”.

If the unfortunate candidates have now disappeared, we note an impressive peak for Jean-Luc Mélenchon the day after the election: 5 million mentions (+95%) but above all 27 million commitments (+170%). What this last figure indicates is the extraordinary activity on social networks around the Mélenchon subject, and in particular a good part of orphan voters put in the hot seat. And they are not alone: ​​the question arises – less in terms of traffic – for other candidates and their supporters. The big question today: “Which is the lesser evil, Macron or Le Pen?” »

To faire barrage or not to faire barrage?

The refiguration of “reluctant votes” or “rejection against rejection”. On the one hand, among the top 25 of the most used hashtags over the past 30 days, we find #MacronDegage2022, #ToutsaufMacron and #MarinePrésidente facing a little #5ansdeplus pro-Macron. On the other hand, we have an impressive increase in the use of the terms “extreme right”, “racism” and “fascism”, revealing real concern among Internet users. The same goes for the Republican “dam”, which was widely mocked at the time but which is now becoming a reality: from less than 50,000 daily results on average, we have reached a peak of 250,000 mentions to date. However, on this traffic, we notice that more than 30% of the feelings are negative… A barrier difficult to mobilize and which will therefore be done reluctantly. »

Find all of our expertise below or on the Odoxa website.

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Gala night to the benefit of the Foch hospital!

Mascaret was present at the exceptional Gala evening held yesterday at the Cercle de l’Union Interalliée for the benefit of the Foch Hospital, alongside its doctors who work miracles on a daily basis.

This evening brilliantly hosted by the formidable duo David Abiker on the microphone and Camille Taver on the piano, offered everyone the opportunity to spend an unforgettable moment and to immerse themselves in the heart of the hospital, embodied by its doctors and patients.

The speakers delivered moving testimonials and highlighted major advances in the field of scientific and medical research: Henri Balsan, Isabelle Knock Meo, Laurent Cayssials, georges rodesch, Charles Cerf, Benjamin Leroy, Jean-Marc Ayoubi, Déborah Berlioz, Maÿlis Gueugnon, Jaafar Bennouna.

The funds collected during this evening will finance the creation of a new building dedicated to oncology, spearhead of the Foch Hospital.

The Foundation warmly thanks all the participants who contributed to the success of this event, starting with Louis Schweitzer, President of the support committee of the Foch Foundation, Jean-Louis Buhl, President of the Foch Foundation, Jean-Paul Vermès, President of the Hospital, Jacques LEGLISE, Director of the Hospital, as well as the members of the support committee: Thierry Jadot, JEAN NAINCHRIK, Méka Brunel, Bernard de La Villardière, Laurence Parisot, Nicolas Mérindol, Alain Leclerc.

Without forgetting all the loyal patrons who contributed to the success of this evening through their commitment alongside the Hospital: Elior France, Arkea, Arkéa Banque Entreprises & Institutionnels, Twelve Consulting, SCADIF, Benjamin GRANGE, Vincent de Bary, Dassault Aviation, Meta, Union des Blessés de la Face et de la Tête / Fondation des Gueules Cassées, Gecina Publicis, Alain Bouteiller, Laurence Danon Arnaud, Jessyca Falour, Denis de Kergorlay, Ben Newick MBE RVM, Pascal Cübb, Fabienne Duboscq-Bollon, Catherine I., Caroline Cochaux, Alexis Cavaillon, Valérie Moulins, Nelson Monfort, Laura Flessel.

#jesoutiensfoch

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ECO KEYS volume 2 is out!

Discover the 2nd issue of ECO KEYS, the magazine of transformations created by our client EcoDDS in collaboration with Mascaret! 📖

In summary, you’ll find an interview with Maud Fontenoy telling us why oceans are the future of the planet, an interview full of optimism with the director of BPI France, Nicolas Dufourcq, as well as a report on the last primary forest of Europe 💡🌳🏭🌍

To discover an extract from this 2nd issue of ECO KEYS, click here!

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Presidential election 2022 – second round: the latest opinion poll by Mascaret, Odoxa & L’Obs

On this morrow after the election, a look back at the Mascaret opinion poll of voting intentions for the second round of the 2022 presidential election! Discover our estimates in collaboration with Le Nouvel Obs and our partners at Odoxa.

It is therefore Emmanuel Macron and Marine Le Pen who will face each other on Sunday April 24, as we had estimated. We predicted 28% for the outgoing president (27.6% preliminary results) against 24% for the candidate of the Rassemblement National (23.4%). The margins of error for voting intentions are established at between plus or minus 1.4 and 3.1 points.

In the second round of the 2022 presidential election, french people would grant 54.5% of their votes to Emmanuel Macron against 45.5% to Marine le Pen.

But this lead is still just as fragile: only 41% of voters would vote for Emmanuel Macron against 34% for Marine Le Pen… the others (25% altogether) are still hesitating between these two candidates or a blank or null vote (record in sight with 15%). Game’s still on. The debate between the two rounds promises to be decisive.

In any case, in terms of sociology, two Frances will face each other. The “popular” categories (50% vs 28%) and 25-34 year olds (45%) will vote Le Pen more than Macron. Conversely, the wealthiest French (51% vs 30%) and the oldest (52% vs 22% among those over 65) will vote overwhelmingly for E. Macron rather than for Mr. Le Pen.

You can find all the figures below or on the Odoxa website.

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