Formerly Dentsu Consulting, Mascaret is a leading firm in business communication.

Our clients are leaders of the SBF120 (120 most actively traded stocks listed in Paris), SMEs, start-ups, investment funds, unions, associations and political leaders.

Mascaret delivers on the economic value of the company, its expression and its perception by the stakeholders (investors, market, employees, civil societies and public authorities) at pivotal moments: acquisition, merger, exit, A/B/C/D fundraising, LBO, joint venture, corporate action, refinancing, evolution of governance, transformation plan, new manager, change of course, economic crisis.

Mascaret teams operate in France and in 40 countries through the IPRN (International Public Relations Network) network.

External News Flow

Political barometer: Immigration law, fever in the hemicycle, but little contagion on the networks.

Immigration law: fever in the hemicycle, but no contagion on social networks, while Gérald Darmanin finds himself at the center of attention.

In collaboration with ODOXA and Public Sénat, Mascaret (formerly Dentsu Consulting) publishes a monthly political barometer to gauge the temperature of public opinion. Discover below an extract from the Expert’s Eye column by Benjamin GRANGE, CEO of Mascaret, and Yves CENSI, Senior Partner.

Immigration law: fever in the hemicycle, but no contagion on social networks. Debates on France’s immigration law in December 2023 revealed intense ideological differences in the National Assembly. But on the networks, the debate on the immigration law did not excite the crowds: it counted “only” 230,000 mentions and 2 million engagements. By way of comparison, over the same period, the Israeli-Palestinian conflict, despite declining attention, racked up 5 million mentions and 15 million engagements.

Discussions on the abolition of the AME (with a small spike at the end of November during the passage of the bill through the Senate), article 3 on jobs in short supply, and political manoeuvring on the passage of the bill, have slightly revived the interest of Internet users. Within these conversations, the role of Parliament is being questioned: are the French genuinely interested in parliamentary debate, or are they content with the “49-3” of a strong executive?

Immigration law: fever in the hemicycle, but no contagion on social networks, while Gérald Darmanin finds himself at the center of attention.

The debates and negotiations gave pride of place to right-wing personalities, who saw a real upsurge in interest: Renaud MUSELIER (+70% of mentions compared to last month), Eric Ciotti (+40%), Laurent Wauquiez (+40%), Thierry Mariani (+20%)… but it was above all Gerald Darmanin who found himself the most exposed: he was at the heart of the debates on the networks too, with an increase of 45% of mentions and 105% of engagements! As the true bearer of the bill, he was its almost unique representative in the minds of the French. Rarely for the better, however, as the Interior Minister’s popularity is far from assured on social networks, where his detractors are particularly vocal – #DarmaninDémission having been a top hashtag over the period. In fact, the question of his possible departure was the most followed episode of the entire sequence, across the board!

Find out more about the full ODOXA-Mascaret poll below!

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Mascaret presents its study on local authorities’ perceptions of CSR practices

On the occasion of #TheGoodForum, Benjamin GRANGE, CEO of Mascaret (formerly Dentsu Consulting), presented a study on citizens’ perceptions of local authorities’ CSR projects and practices.

Citizens have particular expectations when it comes to waste reduction, pollution control and energy transition. However, concrete elements such as the development of bicycle paths are less popular, underlining the complexity of aligning objectives and actions for local authorities. We need to reconcile the expectations of our constituents with the constraints imposed by the ecological transition.

There is also a real communications challenge for local authorities: only 1 in 2 French people claim to be informed by their local authority of the CSR initiatives it has put in place. This figure falls to 44% for the State.

For local authorities, rising to the challenge means navigating between citizens’ expectations, political considerations and the challenge of renewing mandates.

Watch the full presentation below:

The Good Forum #5 Territoires – Étude Mascaret
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Release of Eco Keys n°5: How AI is changing our lives!

Two years ago, EcoDDS launched #EcoKeys, a magazine produced with the support of Mascaret (formerly Dentsu Consulting). Eco Keys n°5 is out today!

🌱 Eco Keys explores environmental and economic themes through interviews with leading executives, and presents innovative initiatives combining ecology and tech, aimed at business leaders and public decision-makers.

🔍 Today, Eco Keys is in its fifth issue, developing, as it does every time, increasingly varied themes. To be found in this issue:

➡️ A feature on #artificialintelligence and how this technology is changing our lives.
➡️ An interview with Chiara Corazza on the role of women in innovation.
➡️ A report on #agroecology in India.

👏 Congratulations to everyone involved in creating this beautiful edifice. And a big bravo to Pierre Olivier Charlemagne for his dedication and unwavering commitment. Read an extract of Eco Keys n°5 from the magazine below!

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Political barometer: the situation in the Middle East crystallizes all tensions

Yves Censi was on Sens Public to present our analyses for the month of October. Assessment: during these difficult weeks, the situation in the Middle East has crystallized tensions in France…

Each month, Mascaret (formerly Dentsu Consulting) publishes a political barometer in collaboration with ODOXA and Public Sénat, to take the temperature of #opinionpublique. In their column, “L’œil de l’expert”, Benjamin GRANGE and Yves CENSI look back on a difficult October:

“The situation in the Middle East crystallized all tensions and put politicians, both majority and opposition, in a delicate position: the conflict had a profound impact on the positions of political parties. The many debates surrounding the Israeli-Palestinian conflict have inflamed and polarized #réseauxsociaux in France, with almost 10 million mentions and 40 million engagements in just a few weeks. While the numbers have fallen over time – we’re now at around half the October 7 rates – their longevity remains impressive: the French have taken hold of the debate, showing that the October 7 attack and the events that followed have touched the French deeply.

Two personalities were the crystallizers: Jean-Luc Mélenchon and Gerald Darmanin, who respectively came second (1,700,000 mentions) and third (1,090,000) in terms of media coverage this month – behind only the President of the Republic (2,500,000). The Franco-French controversies surrounding the conflict had a lot to do with it. Behind them, the other political leaders had a hard time making themselves heard, if they didn’t simply keep a low profile. The three notable exceptions, for better or worse, are Mathilde Panot (LFI), Yaël BRAUN-PIVET (Renaissance) and Meyer Habib (UDI). Their positions on the conflict – systematically contested – have propelled them to the forefront of the media in recent weeks. It’s also worth noting that the François Ruffin dynamic is quietly making headway, playing up the “moderate in relation to LFI” strategy, a niche that is nevertheless coveted (PC, EELV, PS).”

Watch the #SensPublic program presented by Thomas HUGUES on the Public Sénat website, where Yves CENSI is interviewed alongside Anne-Charlene Bezzina, Laetitia Krupa, Gael Sliman and Richard Werly. The full ODOXA-Mascaret survey is available below:

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Macron: the war of succession is on!

Between the abaya ban, the crisis in Lampedusa and the Pope’s visit to Marseille, online discussions are lively. Among the questions driving public opinion, one persists: who will win the succession of Emmanuel Macron in 2027?

While 50% of French people surveyed are unanimous in saying that Edouard Philippe is the ideal Renaissance candidate, 29% are thinking more of Gabriel Attal, whose popularity has risen this month. Has the war of succession become official?

On Public Sénat’s Sens Public program, Yves Censi, senior partner at Mascaret, looks back at the political news.

The first half of this year has been marked by heated debates on subjects that have weighed heavily on public opinion. These included pension reform and debates on the democratic deficit. Once these issues had faded into the background, interest in politics began to wane. This trend is finally being reversed, with the new political season focusing on highly controversial issues whose long-term future is still uncertain.

For a detailed analysis, check out the #baropol presented by Mascaret (formerly Dentsu Consulting) and its partner ODOXA, as well as the complete program presented by Thomas HUGUES with Yves CENSI, Céline Bracq, Yael Goosz, Bastien François and Emilie Zapalski.

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Corporate News

Mascaret at Intersec 2024 Dubai

Mascaret at the heart of the international promotion of French innovation in security/safety/cybersecurity at Intersec 2024!

We are delighted to share that Mascaret (formerly Dentsu Consulting) was represented at Intersec 2024 Dubai by our senior partner, Reza SADRI. This event is renowned as a leading security, safety and cybersecurity show, attracting experts and industry leaders from all over the world, especially from the Asian continent.

The event provided an ideal platform to explore cutting-edge innovations and discuss emerging trends in the security sectors.

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Mascaret wishes you a happy new year 2024!

For Mascaret, 2023 was a pivotal year, synonymous with challenges and successes. New customers, partnerships with key players, international events, development of our offering, Agency of the Year award in the business communications category and, above all, a fund-raising campaign to provide us with the means to sustain our growth.

On the agenda for 2024: ramping up business communications, working on perception models, opinion and AI…

A big thank you to our employees, customers and partners for their trust, and may 2024 be a year full of success and ambition!

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Mascaret voted agency of the year 2023

🌊 Mascaret sails ahead: we’re voted Agency of the Year 2023 in the Business Communication category at the Agency of the Year Grand Prix. 🌊

This distinction is recognition for the entire team at Mascaret (formerly Dentsu Consulting), who instill passion and dedication to carry our value proposition high. Over the years, Mascaret has built up a unique expertise, requiring an excellent understanding of intangible assets and the aspirations of different stakeholders.

At Mascaret, we intervene at crucial moments when the perception of the company becomes a major economic issue. Our mission? To help our customers structure and enhance the value of their actions in the eyes of their stakeholders. We rely on three fundamental pillars:

💡Analysis of stakeholders’ perceptions of the company;
💡Analysis of intangible assets;
💡An ability to execute action plans led by experienced associates.

The Agency of the Year Grand Prix, a prestigious event traditionally sponsored by the Minister of Culture and the Secretary of State for the Digital Sector, has been rewarding excellence for over 40 years, and crowns a remarkable year for us. This distinction comes on top of the “Innovative Company” label awarded by Bpifrance and the announcement of our recent fund-raising. These successes augur well for 2024, promising a new wave of achievement and innovation!

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Mascaret announces its fundraising


Mascaret, leader in business communications consulting, welcomes Entrepreneur Invest fund to accelerate growth

Paris, December 07, 2023 – Mascaret (formerly Dentsu Consulting), a business communications consultancy, has opened up 23.8% of its capital to the Entrepreneur Invest fund, a leader in equity and convertible bond financing for growth SMEs.

We were looking for an investor to support the €10m of investments we intend to make over the next 3 years, and a genuine partner capable of accompanying us in this growth process. We naturally chose Entrepreneur Invest for its entrepreneurial philosophy and track record“, says Benjamin Grange, Senior Partner and Chairman of Mascaret.

This round of financing will enable the firm to further develop its proprietary tools and make targeted acquisitions to increase its market share in France.

We are delighted to support Benjamin Grange and his teams in their project to create a leader in business communications. We were seduced by their ambition to integrate and acquire talent and teams in this segment, in order to meet the transformation needs of corporate communications“, declares Bertrand Folliet and Marouane Bahri, Partners at Entrepreneur Invest.

Business communications, a market that has been growing for the past 10 years, is a response to the challenges faced by today’s executives: fostering a perception of the company’s economic value, promoting understanding of major transformations within the company, engaging stakeholders, mastering reputational risks linked to public opinion… Since its acquisition (2021) from the Dentsu group by its founders, Mascaret has offered this combination of expertise to provide a specific response to these new challenges.

Mascaret’s clients include executives from the SBF120, ETIs, SMEs, leaders of major projects, start-up bosses, investment funds, unions, territories, leaders of public entities, associations and political leaders.

About Mascaret

Founded in 2016 under the name Dentsu Consulting, Mascaret is now the leading business communications firm in France. Mascaret develops a company’s economic value, its expression and its perception by stakeholders (investors, market, shareholders, employees, civil society, institutional and socio-economic partners) at pivotal moments: acquisition, merger, exit, A/B/C/D fundraising, LBO, joint venture, securities transaction, refinancing, governance evolution, transformation plan, new leader, change of course, economic crisis. For public leaders and elected representatives, we support key electoral deadlines.

Mascaret teams operate in France and in 44 countries through the IPRN network. Mascaret’s governance is based on a partnership model that involves its entrepreneur-partners in day-to-day operations. For us, this is the only model that guarantees the long-term commitment of our teams to our customers.

To find out more:

About Entrepreneur Invest

Founded in 2000, Entrepreneur Invest is an independent, AMF-accredited asset management company specializing in unlisted investments. It manages funds in the fields of SME financing, real estate and funds of funds, for which it ensures the management, structuring and rigorous selection of partners.

Entrepreneur Invest was founded and is run by entrepreneurs who have successfully gone through the various stages of a company’s life: creation, development, turnaround, sale or IPO.

A major player in the financing of French companies, with €1.5 billion raised, Entrepreneur Invest has carried out over 250 equity and bond investments in SMEs, and currently supports nearly 100 companies in a wide range of sectors: software, industry, media & communications, education, tourism & leisure, B2B services, healthcare, e-commerce, etc. Entrepreneur Invest’s philosophy is to go beyond being a provider of capital by establishing an ongoing dialogue with managers, entrepreneur to entrepreneur, to assist companies in their strategic, commercial, operational and financial choices. This takes the form of experience-sharing between members of the investment team, participation in strategic discussions and access to a network of qualified partners.

To find out more:

fundraising fundraising

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Mascaret will be present at Intersc Dubai

🌟 Mascaret will be present at InterSec Dubai, one of the top security/safety/cyber event in the world, featuring over 1,000 exhibitors spread through 12 halls! 🌟 
📍 Location: Dubai World Trade Centre
📅 Date: 16 to 18 January 2024
We are thrilled to share that our esteemed Senior Partner, Reza SADRI, will be representing Mascaret (anciennement Dentsu Consulting) at the prestigious INTERSEC – EXPO trade show in Dubai! 
#Intersec is renowned as the leading trade fair for #Security, #Safety & #Protection, gathering experts and industry leaders from around the globe. This event presents an unparalleled opportunity for networking, exploring cutting-edge innovations, and discussing emerging trends in security and safety. Reza Sadri will be available to meet with clients, industry partners, and fellow experts to discuss how Mascaret can help navigate the landscape of corporate communications on complex issues. 
🔗 Don’t hesitate to contact us if you wish to arrange a meeting with during the trade show! 
Let’s connect, explore, and innovate together at Intersec in Dubai! 

#Innovation #Networking #Consulting #GlobalLeadership #Cyber #Cybersecurite #Cybersecurity #CybersecurityAwareness

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