Denis Pingaud


Denis Pingaud is a Senior Partner of Mascaret (new name of Dentsu Consulting) and President of Balises.

Denis Pingaud began his career as a journalist at Le Matin de Paris, where he became head of social services, before moving to  Laurent Fabius’ office, then Prime Minister (1984-1986), as communications officer. In 1986, he created his own communication agency, Staff, which he sold in 1997. In 1998, he became director of development and communication for Doctors Without Borders, then joined the BBDO Corporate agency in 2001 as associate director. . In 2003, he was appointed director of strategic planning at McCann Paris, before joining Euro RSCG C&O where he held the same position until 2008. In June 2008, he became executive vice-president of Opinion Way and general manager of its subsidiary Ballester. He participated in the prefiguration committee of the School of Communication of the Institute of Political Studies in Paris, where he started teaching political communication in 2008. In 2011, he created his own communication firm, Balises. In 2015, he managed crisis communication for Mathieu Gallet, president of Radio France. In July 2017, he joined forces with Roman Abreu and Gaspard Gantzer to create the 2017 communication agency specialized in business consulting. It ended this collaboration  at the end of 2018 after Gaspard Gantzer publicly engaged in the electoral campaign for the mayor of Paris.

In 2021, he joined Dentsu Consulting, as Associate – Senior Partner. Today, he advises both CAC40 leaders and leading politicians.