Reza Sadri is a Senior Partner at Mascaret (new name of Dentsu Consulting) for the topics related to new technologies and Artificial Intelligence, and President of Spaider Advisory Services (www.spaider.co), a consulting firm in development and implementation of AI solutions.
Reza began his career in 1991 at Bossard Consultants , and joined in 1996 the Retail and Consumer Products division of Gemini Consulting . In 2000, he was one of the founding partners of the consulting division of the communication and marketing group DDB . In 2006, he founded Ekimetrics, the first consulting firm on the French market, combining traditional Management Consulting tools with the widespread use of economic and econometric modeling techniques. In 2009, Reza joined the Orange Group in the United Arab Emirates and founded Orange’s Smart Cities division in the GCC region. Reza joined Dentsu Consulting in 2021 as a Senior Partner. Reza graduated from the Institut National Polytechnique de Toulouse (ENSEEIHT), with a specialization in information science and applied mathematics.