Yves Censi began as a consulting engineer in banking and finance organization at KPMG Peat Marwick Consultants before directing the marketing of online products for La Française des Jeux. Joining Jacques Pilhan, who had just democratized the profession of political communicator, in 1997 he became adviser to the President of the Republic Jacques Chirac at the Elysée Palace until 2002. Elected deputy for Aveyron from 2002 to 2017, vice-president of the Finance, General Economy and Budgetary Control Commission, he was also elected local, municipal and urban councilor of Rodez from 2014 to 2020. Yves Censi is recognized for his expertise in political strategy and in the financing of the economy combining public and private funding. He has chaired or reported about twenty parliamentary reports on public action in the economy, finance or on social issues and labor relations. Special Rapporteur on the budgets of National Education, State social and pension schemes, Post and Telecommunications (prefiguring the opening to competition of the two sectors and organizing the public financing of Broadband coverage), we he also owes him the Censi-Bouvard law on real estate LNMP and the Censi law governing the status of teachers in private establishments. He was a parliamentarian on mission to the Prime Minister, President of the Fund for Financing Social Agricultural Benefits and of the National Council for Integration through Economic Activity, President of the Permanent Conference of Rural Tourism, Vice-President of the National Council of Tourism, permanent member of the Franco-British Council. In 2020, he became senior advisor at Logical Pictures, an audiovisual group which quickly established itself as a leading player in the financing of films and series in France and abroad.
Since 2021 Senior Partner at Mascaret, he now advises both CAC40 executives and leading public or political leaders. Yves holds a research Master’s degree from the École Normale Supérieure Ulm – EHESS (1990), a Master’s degree in Labor Law from the University of Panthéon Assas, Young Leaders 2003 from the French-American Foundation and auditor of the 2010 session of the Institute of Advanced Business Studies (IHEE). He is a frigate captain (H) in the citizen reserve (FOR1 mention of the Naval School) attached to the Center for Higher Studies of the Navy.
Benjamin Grange is the founder and a Senior Partner of Mascaret (new name of Dentsu Consulting) and former Managing Director of the Dentsu group in the area covering France, Belgium, the Middle East, Israel, Turkey and North Africa for 9 years. He has been advising managers for more than 20 years on sensitive communication associated with major strategic shifts, technological breakthroughs and corporate finance transactions. He combines the experience of a business leader with consulting expertise in operational strategy and communication.
He acquired his experience over the course of 14 years in management consulting within firms such as Bossard and Gemini Consulting. As a Partner there for 6 years, he supported major transformations in the media and telecom industry,industrial projects, banking and insurance sectors. Subsequently, he completed his experience with 12 years at the head of icommunication groups (Omnicom DDB, Dentsu) where he oversaw several dozen acquisitions in Europe that brought him a unique experience in the valuation of intangible assets.
Since 2001, he has been a pioneer in the analysis of the impact of digital technology on business and society by co-authoring successively the working papers on “Web Performance”, “The EBG Guide to Electronic Commerce” and “Successful presentation for investors”, which are designed for start-up companies. In 2014, he contributed to the working group on the competitiveness of the French audiovisual sector, and in 2017 to one on “tourism in the era of the collaborative economy” for the Institut Montaigne think tank. In November 2015, he released his fourth book dedicated to the challenges of digital transformation, where he enlightens managers on the method to accelerate current changes and how to make them visible outside the company. In October 2020, he published a collective work “Sustainability of companies: the seizure of power by intangible assets”, detailing Dentsu Consulting’s analysis of start-up valuation methods in the post-covid context.
At companies’ level, Benjamin has extensively served the digital boom: from 2014 to 2019, he was Senior Advisor of the M Capital Fund. He administers the ThinkTank Culture Numérique. In 2017, he joined the ACSEL (Association de l’Economie du Numérique) board of directors and became acontributor to the World Economic Forum by suggesting topics for discussion. In 2018, he co-founded Crypto Asset France, of which he became spokesperson. In 2019, he joined the board of directors of LaVillaNuméris and Synopia. In 2020, he participated in the work between France and Canada on the fight against FakeNews. Benjamin teaches at ESCP Europe. He is a columnist on LCI, BFM TV, Forbes, Public-Senat, LCP and Les Echos on themes related economic andsocietal perception and political subjects.
Benjamin Grange is a Computer Engineer from PolyTech Grenoble (M2), former student of ESCP Europe (M2), graduate of IMD and Auditor of the 74th National Session of IHEDN major Economic Security. In addition, he completed the M&A advanced training program at Bocconi University.
Stéphanie Laurent is a Senior Partner of Mascaret (new name of Dentsu Consulting).
A graduate of Celsa after a master’s degree in Foreign Languages applied to commerce and business, Stéphanie has been advising managers for more than 25 years in the management of their reputation when it has an effect on economic activity. Experienced in corporate communication and opinion analysis, she began her career in 1998 with the DDB – Omnicom group managing press relations, public relations and crisis communication for 10 years. In particular, she supervised sensitive subjects such as vaccination against the flu or the first campaigns in favor of bone marrow donation. In 2001, she led the announcement of the arrival of the online auction giant, eBay, in France. In 2008, Stéphanie joined the teams of the international PR network: Golin, at Mullen Lowe Group. She managed f the communication of the FDOC (Florida Department of Citrus) in France or 5 years and accompanied the media relations service of the Ademe(Environmental and Energy Management Agency) at the end of the Grenelle Environment Forum. In 2015, Stéphanie joined the opinion agency “Human to Human” where she led the monitoring and analysis of the opinion for clients such as E.Leclerc, RATP, or Fnac.
Stéphanie Laurent joined Denstu Consulting in 2018 and became a partner of Mascaret in January 2021. She supports companies and their managers in key moments: fundraising, opening of new markets, change of governance, restructuring, merger/acquisition…
Estelle Monraisse is a Senior Partner at Mascaret Partners and she is heading Alter’Com, their Public Relations (PR) subsidiary. Estelle is recognized in the press industry for her strong expertise in media relations since the creation of Alter’Com in 1993. Over the past 30 years, she is considered as a reference by her peers, working with top companies in the fields of e-commerce, food-tech, health-wellness-biotech, fintech, tourism, renewable energies… In 2024, Estelle decided to merge Alter’Com with Mascaret Partners to create and enhance synergies between her media relations activities and Mascaret‘s corporate affairs engineering offers, while maintaining a tailor-made process and a personalized approach towards her clients.
Since 1990, Estelle Monraisse is also Managing Director of the Club McLuhan – named after the founder of the media ecology concept – a major think-tank and communication circle created in 1980.
Laure Pallez joined the Mascaret group in 2024 as a Senior Partner, after an extensive professional experience overseas, in both the public and private sectors.
Laure is trained in international affairs and finance and comes from a professional background in public affairs and global trade with 20 years of experience in business development, project management, finance and controlling. In her early career she spent four years in the credit analysis department of Société Générale, a large multinational bank which saw her based in Hong Kong and Paris, and also held the role of CFO in a start-up company. She then spent five years as director for international development at the Pasteur Institute based in Shanghai, and most recently four years as economic advisor to the ambassador at the Embassy of France in Washington DC (DG Trésor – French Treasury).
All her roles have centered on global and cross-border teams and projects. Laure advises mid-sized companies in their international expansion as well as governmental actors in their public policies evaluation.
In parallel to her professional career, Laure is involved politically, and served as an elected representative of French expatriate citizens in Shanghai, China and then Florida, USA from 2014 to 2023. Co-author of an essay on American politics published in January 2024, she regularly speaks at conferences, in the national press as well as in French and American universities. She is also a research fellow at the Jean-Jaures Foundation, a prominent think tank in France.
Laure is an HEC, Paris graduate in international risk management and of the Johns Hopkins University (SAIS), she holds a master’s degree in management and finance from Paris Dauphine University and a research postgraduate degree from Lyon 3 University. Laure is fluent in French, English and Mandarin Chinese.
Denis Pingaud is a Senior Partner of Mascaret (new name of Dentsu Consulting) and President of Balises.
Denis Pingaud began his career as a journalist at Le Matin de Paris, where he became head of social services, before moving to Laurent Fabius’ office, then Prime Minister (1984-1986), as communications officer. In 1986, he created his own communication agency, Staff, which he sold in 1997. In 1998, he became director of development and communication for Doctors Without Borders, then joined the BBDO Corporate agency in 2001 as associate director. . In 2003, he was appointed director of strategic planning at McCann Paris, before joining Euro RSCG C&O where he held the same position until 2008. In June 2008, he became executive vice-president of Opinion Way and general manager of its subsidiary Ballester. He participated in the prefiguration committee of the School of Communication of the Institute of Political Studies in Paris, where he started teaching political communication in 2008. In 2011, he created his own communication firm, Balises. In 2015, he managed crisis communication for Mathieu Gallet, president of Radio France. In July 2017, he joined forces with Roman Abreu and Gaspard Gantzer to create the 2017 communication agency specialized in business consulting. It ended this collaboration at the end of 2018 after Gaspard Gantzer publicly engaged in the electoral campaign for the mayor of Paris.
In 2021, he joined Dentsu Consulting, as Associate – Senior Partner. Today, he advises both CAC40 leaders and leading politicians.
Reza Sadri is a Senior Partner at Mascaret (new name of Dentsu Consulting) for the MENA area and President of IoT Ventures.
Reza Sadri began his career in 1991 in the public sector division of Bossard Consultants, and in 1996 joined the Distribution and Consumer Products division of Gemini Consulting. In 2000, he was one of the founding partners of the consulting division of the communication and marketing group DDB, and in 2004 became general manager of DDB Matrix France, an entity specializing in the modeling and optimization of Mix Marketing investments. In 2006, he founded the company Ekimetrics, the first consulting firm on the French market, combining the traditional tools of Management Consulting and the generalized use of economic and econometric modeling techniques. Reza joined the Orange Group in the United Arab Emirates in 2009 and founded the Smart Cities division of Orange Business Services in the Gulf region, with clients in the United Arab Emirates, Saudi Arabia, Qatar and Oman. Reza developed consulting for cities, communities and major real estate developers on subjects relating to the introduction of new technologies in the city, their engineering but also their appropriation and perception by users.
Reza joined Dentsu Consulting in March 2021 with a dual focus on the development of the firm in the Middle East Africa zone, and the development of offers related to the perception of major industrial and transformation projects.
Georges Fenech, Senior Advisor to Mascaret Partners, is a French magistrate and politician, member of the UMP and then the Républicains. A magistrate in the Rhône-Alpes region, he investigated the first major trial involving Scientology in Lyon, before specializing in economic and financial matters, drug trafficking and juvenile delinquency. He chaired the Association Professionnelle des Magistrats (APM) from 1996 to 1998. He headed the Interministerial Mission of Vigilance and Combat against Sectarian Aberrations from 2008 to 2012. He was UMP Member of Parliament for the 11th constituency of the Rhône from 2002 to 2012, during which time he chaired the parliamentary commission on the Bataclan attacks.
Georges Fenech is the author of over 12 essays on developments in justice and society, and on sectarian aberrations. Since 2017, he has also been a consultant for the CNews television channel and Of Counsel at the 28 OCTOBRE law firm.
Charles Madeline has been Senior Advisor to Mascaret Partners and Chairman of its Scientific Committee since March 2024.
He began his career and learned the consulting business at Bossard Consultants, where he spent 10 years before becoming a Partner. He then joined Gemini Consulting for a further two years, specializing in high-stakes transformation and restructuring contracts. At the beginning of the 2000’s, he co-founded Republic Alley, the first start-up incubator in France, where he worked alongside hundreds of start-ups.
In the field of management consulting, he also founded Balthazar, which he ran for 15 years, adding a strong dimension of decoding and modeling professional behaviors. At the same time, he founded the Zalthabar, an innovative concept and venue for executive seminars, which he ran for several years.
At various times, he also worked as a company director, for the Elis Group as Director of the Healthcare Division, and for the Parrot Group as Managing Director of the start-up Airinov, dedicated to drone services for agriculture.
The passion that runs through all his experiences remains decoding what’s going on beyond appearances, and his attachment to companies. He began by creating over 1,000 mini-models of management and sales behaviors with Mnemos©, followed by more complex models, HyperMnemos©. He revisited behavioral preferences and created a training department at Balthazar using Mnemotypes©. At the time, he was experimenting with a beta version of the first concepts, which he would later develop, during consulting missions with the managers of major groups.
For 5 years, he devoted himself entirely to research and development, refining and validating his concepts for modeling the mental structure of corporate entities. He documented, demonstrated and illustrated his theory with dozens of examples in his reference work: Introduction to the Personal Equation.
Since then, he has devoted himself to disseminating his theory and his operational tool, M.U.T.S. © (Madeline Universal Types System), and collaborates with Mascaret throughout the world of corporate communications.
Charles Madeline graduated from HEC business school in 1984.