Artificial intelligence: the great leap forward ?

Have you already played with #chatgpt? Our Senior Partner Yves CENSI was on the set of Tech & Co to talk about our barometer on artificial intelligence! 🤖

Alongside Céline Bracq, Claire Gourlier and of course, Frédéric Simottel, Yves Censi was able to back up the results of our #Innovation Barometer, in partnership with ODOXA and Kea & Partners. What are the reactions of the French public to the latest developments in the #IA?

Our latest barometer on DigitalTech Mascaret highlights the openness of the French towards AI, revealed by the arrival of ChatGPT. Understand, apprehend, to master the complementarity of man and machine. This is rather the current state of mind around artificial intelligence. However, a lot remains to be done to explain the concepts, to factualize and obviously to avoid the development of certain fears and fantasies…

Thanks to BFM Business BFMTV for having us. Find the details of our analysis below or with our friends from Odoxa!

#consulting #consulting #tech #artificial intelligence #business #opinion #digitaltransformation

Discover More

The financing of innovation in SMEs and ETIs, the basis of our future sovereignty

In France, 51% of the added value is generated by SMEs and ETIs. Our CEO, Benjamin GRANGE, was once again offered to express himself on the subject in the Sovereignty Letter pages of the MEDEF of Eastern Paris, MEDEF 93+94. He comes back to talk at length on the financing of innovation in #SME and #ETI, the basis of our future sovereignty!

Find the full analysis of Benjamin Grange in La Lettre M or on our website below:

Discover More

The Republicans: sympathizers for an alliance

To present this month’s political barometer, Mascaret (formerly Dentsu Consulting) was invited to Sens Public, the Public Sénat program presented by Thomas HUGUES. Benjamin GRANGE was able to present our analysis of #social networks to the guests on the show: Gael Sliman, president of ODOXA, Pascal Perrineau, professor at Sciences Po, Laetitia Krupa, editorialist for Public Sénat, and Beatrice Giblin, director of the magazine Hérodote. A look at the situation at the Republicains and the Greens!

Discover More

The political staff in trouble

Yves CENSI, Senior Partner of Mascaret (formerly Dentsu Consulting), spoke in Sens Public, the Public Sénat program presented by Thomas HUGUES. This week, a political staff in trouble with the current economic situation! 📉

“On social networks, the expression is above all emotional. What has been noted in the last month is a particularly difficult period for all political staff, government and opposition. The issues of the moment are hard ones, impacting the French: climate, cost of living, conflicts, controversies, etc. We can therefore see a strong anger rising, which is born of a mismatch between political discourse and the answers expected by citizens. This anger takes the form of mockery, and the result is a rise in anti-system speakers.

Find the whole speech of Yves Censi on our website or by clicking on the link below.

Discover More

Are electric cars really attractive to the French?

Following the publication of our October Innovation Barometer on electric cars, Benjamin GRANGE was on the BFMTV set to further analyze our results.

“When the French talk about electric cars, it’s not a subject like any other. It’s an emotional subject, eminently linked to freedom. Today, when you listen to them on social networks, it’s very clear: electric cars are great, but only when you’re urban or suburban. When you drive long distances, you’re not there at all. Terminals, autonomy, etc., the observation is clear.

The question that is currently being asked in connection with this dynamic, and which is linked to the economic situation, is: “what is the best way to buy? The French are talking about it a lot: gasoline – will we have it for very long – or electric cars – and their rising costs. And as with other mobility issues (electric cars, electric scooters, for example), the division is very deeply generational: the under-35s have much more positive perceptions of these issues and their themes (uses, ecology, investment) and this has a major influence on the positions taken and public policies.

You can find below all of Benjamin GRANGE’s interventions on BFM Business’ Tech & Co, presented by Frédéric Simottel, alongside our partners Emile Leclerc from ODOXA and Fabrice Catala for Kea & Partners.


Discover More

Social media sees rising energy crisis worries

Yves Censi, senior partner of Mascaret (formerly Dentsu Consulting), was present on the set of Tech & Co, the BFM program, to present the results of our innovation barometer in collaboration with ODOXA. Read the details of our analysis, this month on the subject of the perception of the energy crisis by the French:

The energy crisis has social networks on edge

With the end of summer and the drop in temperatures, the spectre of a winter without heating has taken hold of the networks. Over the last 13 months, we have seen half a million mentions and more than seven million engagements on the subject of the energy crisis. Rates that are nothing extraordinary. However, half of these volumes have been made since August 15!

It is therefore a real explosion of conversations and debates that we observe: an increase of 500% that betrays the concern of the French. Indeed, when we look at the details of these publications, we discover that the majority (50.6%) of these contents are negative. This is a particularly high rate that is only equaled by other moments of major crises: rising gas prices, political controversies…

French people feel little confidence

The debates are all the more heated as they affect Internet users very closely. As everyone is aware of the global causes of this situation, many are seeking to regain control of this state of affairs. Politicians normally play this role, but when they do speak out on the subject, they are not the most listened to or relayed. The few times that the public picks up on their messages, it is to criticize them. In particular, government announcements offering advice on how to reduce energy consumption: these are very badly received by Internet users, who feel guilty. The controversy surrounding private jets is proof of this: with a 300% increase in volumes since this summer, which are also largely negative, this is a symbolic expression of French people’s unease.”


Discover More

Climate: tech raises hopes

Technology in the face of global warming: what is the position of the French? Find Yves CENSI‘s answer in its entirety when the replay is published on BFMTV!
Faced with the threat of climate change, #innovation is one of the main levers for reducing greenhouse gas emissions. Whether it’s renewable energy, electric cars or all forms of energy efficiency, low-carbon #technologies cover a wide range of sectors. These technologies offer more hope to people who trust green tech to meet the challenges of the climate and energy transition.  
As every month, Mascaret (formerly Dentsu Consulting) with its partners ODOXA and Leyton, present a political barometer analyzing the opinion of the French on one of the key topics of the public debate. In this study, we learn that the French expect a lot from the world of innovation and technology. For 72% of respondents – 5% more than two years ago – technological progress has been made. This is undoubtedly one of the least controversial and least divisive topics in France. 

Yves Censi, Senior Partner Mascaret, Emile Leclerc, Director of Research at ODOXA and Alexandre Charles Touret, Marketing Director for Leyton France, discussed the topic “Climate: tech raises the hopes of the French” in the Tech & Co Business program presented by Frédéric Simottel.


Discover More

Opinion poll: the Executive breaks apart / Coalition, can France get into it?

Benjamin GRANGE, senior partner of Mascaret, was present on the set of Sens Public for LCP to present the results of our political barometer about coalition-building, in collaboration with ODOXA.

This month, we look at the poll’s two main lessons: a struggling executive couple on one side, and a surge of RN and NUPES on the other. What to remember from this month of June rich in political events? Can our political class learn the art of compromise and coalition? How to reconcile relative majorities and political stability?

All these questions and many others are analyzed by a panel of experts who came to Sens Public, including Gael Sliman, president of Odoxa, Mathieu Souquière, essayist, Martin-Genier Patrick and Claire Chartier, journalist and essayist. Find the whole study on our website!

Discover More

No moment of grace for Emmanuel Macron…

Barely a few weeks after his re-election, the Odoxa – Mascaret opinion poll for Public Senate reveals a decline in his approval rating.

Indeed, at the same period 4 years ago, the president enjoyed a rate of 58%. The day after his re-election, a recent opinion poll reveals that only 44% of French people believe that Emmanuel Macron is a good president.

What explains the decline of the president in the polls? What are the consequences ? Moreover, what do the French think of the Borne government? And what does the Odoxa-Mascaret poll tell us about the state of the French political landscape more generally?

Benjamin GRANGE from Mascaret sheds light on these questions during the program Sens Public. Also on the set were:

Mélanie VOGEL, Environmental Senator representing French people living abroad,
Alexia Germont, President of the France Audacieuse think tank,
Pablo Pillaud-Vivien, Editorial Manager of the magazine Regards,
Lestrohan Erwan, Consulting Director at the ODOXA polling institute,
Giulia Foïs, journalist for France Inter,
PROKHORIS SABINE, Philosopher and psychoanalyst.
The program is presented by Thomas HUGUES.

“We see the weak signals of a rising movement”, notes Benjamin Grange, “around dissatisfaction with the state of purchasing power” while Erwan Lestrohan underlines: “With this new government, the French were waiting for the change in continuity. There they see the continuity, but not the change”. The conclusion goes to Mélanie Vogel: “President Macron has not set a course for his five-year term after his victory, today the French are wondering what will be the novel nation these 5 years”.

While France awaits the legislative elections to have more visibility on the political landscape, this great moment of uncertainty carries a lot of questions about the future of the country.

Click here to see the full show!

Discover More

Will Musk buy Twitter?

What would be the impact of the acquisition of Twitter by Elon Musk on freedom of expression? In a context marked by growing concerns about the influence of social media on society, the potential to observe, would Elon Musk buy Twitter, if this can further fuel debates on the place of social media in the media landscape.

Benjamin GRANGE, President of Mascaret (formerly Dentsu Consulting), Emile Leclerc, Director of Studies at ODOXA, and Teoman Atamyan, Innovation Director of Leyton have looked into the potential takeover of Twitter by Elon Musk. Rewatch the 01 Business program from BFM Business, presented by Frédéric Simottel.

Here are some highlights of their talks:

  • According to Teoman Atayman: “Elon Musk, with his 90 million subscribers, already uses this platform a lot to communicate. I am rather of the opinion that it is not to seek profitability for his other businesses that he proposes to acquire Twitter. »
  • Benjamin Grange notes that “the French are paradoxically more shocked than the Americans by the potential takeover of Twitter by Elon Musk, while most of the major French media groups are in the hands of major captains of industry. »
  • Émile Leclerc, for his part, does not fail to point out that: “French law is sufficiently severe with regard to what one can say in the public space, I think that there is an education in the law which must be made. »

The importance of social media as tools of influence justifies greater control over the type of content that can be disseminated there. Thus, questions regarding the legal and moral responsibility of social media networks arise.

Click here to watch the full video.

Discover More