Political barometer: Immigration law, fever in the hemicycle, but little contagion on the networks.

Immigration law: fever in the hemicycle, but no contagion on social networks, while Gérald Darmanin finds himself at the center of attention.

In collaboration with ODOXA and Public Sénat, Mascaret (formerly Dentsu Consulting) publishes a monthly political barometer to gauge the temperature of public opinion. Discover below an extract from the Expert’s Eye column by Benjamin GRANGE, CEO of Mascaret, and Yves CENSI, Senior Partner.

Immigration law: fever in the hemicycle, but no contagion on social networks. Debates on France’s immigration law in December 2023 revealed intense ideological differences in the National Assembly. But on the networks, the debate on the immigration law did not excite the crowds: it counted “only” 230,000 mentions and 2 million engagements. By way of comparison, over the same period, the Israeli-Palestinian conflict, despite declining attention, racked up 5 million mentions and 15 million engagements.

Discussions on the abolition of the AME (with a small spike at the end of November during the passage of the bill through the Senate), article 3 on jobs in short supply, and political manoeuvring on the passage of the bill, have slightly revived the interest of Internet users. Within these conversations, the role of Parliament is being questioned: are the French genuinely interested in parliamentary debate, or are they content with the “49-3” of a strong executive?

Immigration law: fever in the hemicycle, but no contagion on social networks, while Gérald Darmanin finds himself at the center of attention.

The debates and negotiations gave pride of place to right-wing personalities, who saw a real upsurge in interest: Renaud MUSELIER (+70% of mentions compared to last month), Eric Ciotti (+40%), Laurent Wauquiez (+40%), Thierry Mariani (+20%)… but it was above all Gerald Darmanin who found himself the most exposed: he was at the heart of the debates on the networks too, with an increase of 45% of mentions and 105% of engagements! As the true bearer of the bill, he was its almost unique representative in the minds of the French. Rarely for the better, however, as the Interior Minister’s popularity is far from assured on social networks, where his detractors are particularly vocal – #DarmaninDémission having been a top hashtag over the period. In fact, the question of his possible departure was the most followed episode of the entire sequence, across the board!

Find out more about the full ODOXA-Mascaret poll below!

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Mascaret presents its study on local authorities’ perceptions of CSR practices

On the occasion of #TheGoodForum, Benjamin GRANGE, CEO of Mascaret (formerly Dentsu Consulting), presented a study on citizens’ perceptions of local authorities’ CSR projects and practices.

Citizens have particular expectations when it comes to waste reduction, pollution control and energy transition. However, concrete elements such as the development of bicycle paths are less popular, underlining the complexity of aligning objectives and actions for local authorities. We need to reconcile the expectations of our constituents with the constraints imposed by the ecological transition.

There is also a real communications challenge for local authorities: only 1 in 2 French people claim to be informed by their local authority of the CSR initiatives it has put in place. This figure falls to 44% for the State.

For local authorities, rising to the challenge means navigating between citizens’ expectations, political considerations and the challenge of renewing mandates.

Watch the full presentation below:

The Good Forum #5 Territoires – Étude Mascaret
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Release of Eco Keys n°5: How AI is changing our lives!

Two years ago, EcoDDS launched #EcoKeys, a magazine produced with the support of Mascaret (formerly Dentsu Consulting). Eco Keys n°5 is out today!

🌱 Eco Keys explores environmental and economic themes through interviews with leading executives, and presents innovative initiatives combining ecology and tech, aimed at business leaders and public decision-makers.

🔍 Today, Eco Keys is in its fifth issue, developing, as it does every time, increasingly varied themes. To be found in this issue:

➡️ A feature on #artificialintelligence and how this technology is changing our lives.
➡️ An interview with Chiara Corazza on the role of women in innovation.
➡️ A report on #agroecology in India.

👏 Congratulations to everyone involved in creating this beautiful edifice. And a big bravo to Pierre Olivier Charlemagne for his dedication and unwavering commitment. Read an extract of Eco Keys n°5 from the magazine below!

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Political barometer: the situation in the Middle East crystallizes all tensions

Yves Censi was on Sens Public to present our analyses for the month of October. Assessment: during these difficult weeks, the situation in the Middle East has crystallized tensions in France…

Each month, Mascaret (formerly Dentsu Consulting) publishes a political barometer in collaboration with ODOXA and Public Sénat, to take the temperature of #opinionpublique. In their column, “L’œil de l’expert”, Benjamin GRANGE and Yves CENSI look back on a difficult October:

“The situation in the Middle East crystallized all tensions and put politicians, both majority and opposition, in a delicate position: the conflict had a profound impact on the positions of political parties. The many debates surrounding the Israeli-Palestinian conflict have inflamed and polarized #réseauxsociaux in France, with almost 10 million mentions and 40 million engagements in just a few weeks. While the numbers have fallen over time – we’re now at around half the October 7 rates – their longevity remains impressive: the French have taken hold of the debate, showing that the October 7 attack and the events that followed have touched the French deeply.

Two personalities were the crystallizers: Jean-Luc Mélenchon and Gerald Darmanin, who respectively came second (1,700,000 mentions) and third (1,090,000) in terms of media coverage this month – behind only the President of the Republic (2,500,000). The Franco-French controversies surrounding the conflict had a lot to do with it. Behind them, the other political leaders had a hard time making themselves heard, if they didn’t simply keep a low profile. The three notable exceptions, for better or worse, are Mathilde Panot (LFI), Yaël BRAUN-PIVET (Renaissance) and Meyer Habib (UDI). Their positions on the conflict – systematically contested – have propelled them to the forefront of the media in recent weeks. It’s also worth noting that the François Ruffin dynamic is quietly making headway, playing up the “moderate in relation to LFI” strategy, a niche that is nevertheless coveted (PC, EELV, PS).”

Watch the #SensPublic program presented by Thomas HUGUES on the Public Sénat website, where Yves CENSI is interviewed alongside Anne-Charlene Bezzina, Laetitia Krupa, Gael Sliman and Richard Werly. The full ODOXA-Mascaret survey is available below:

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Macron: the war of succession is on!

Between the abaya ban, the crisis in Lampedusa and the Pope’s visit to Marseille, online discussions are lively. Among the questions driving public opinion, one persists: who will win the succession of Emmanuel Macron in 2027?

While 50% of French people surveyed are unanimous in saying that Edouard Philippe is the ideal Renaissance candidate, 29% are thinking more of Gabriel Attal, whose popularity has risen this month. Has the war of succession become official?

On Public Sénat’s Sens Public program, Yves Censi, senior partner at Mascaret, looks back at the political news.

The first half of this year has been marked by heated debates on subjects that have weighed heavily on public opinion. These included pension reform and debates on the democratic deficit. Once these issues had faded into the background, interest in politics began to wane. This trend is finally being reversed, with the new political season focusing on highly controversial issues whose long-term future is still uncertain.

For a detailed analysis, check out the #baropol presented by Mascaret (formerly Dentsu Consulting) and its partner ODOXA, as well as the complete program presented by Thomas HUGUES with Yves CENSI, Céline Bracq, Yael Goosz, Bastien François and Emilie Zapalski.

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Mascaret X Challenges: which French influencers could earn the most thanks to social networks?

Who is in the Top 50 French influencers ? Which ones could earn more thanks to #socialnetworks ? Discover here the Challenges ranking and Mascaret’s analysis!

We are proud to have collaborated with the editorial staff of Challenges to bring you this series of articles on the current state of influencer networks.

The analysis of each influencer’s potential revenue reveals, among other things, an ever-growing interest from brands and an influencer market that continues to expand… and to make people dream ✨💰✨

Find the article in its entirety on the Challenges website by clicking here

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Odoxa-Mascaret political barometer: unpopularity and radicalization online

Online discussions about Emmanuel Macron reach their highest level since the presidential election… and their details reveal the radicalization of resentment towards the head of state.❗📣❗

Once a month, Mascaret (formerly Dentsu Consulting) and its partner ODOXA bring you a Political Barometer to take the temperature of public #opinion. This month, Emmanuel Macron and the members of the government are experiencing an avalanche of negative opinions on the web: “The record goes to the Minister of the Interior with a peak of 90% of negative opinions!” We also observe a strong radicalization of online discourse, against the government, but also against the police. On the opposition side: François Ruffin is doing well with 45% of positive opinions, Fabien Roussel has a strong commitment (+240% compared to last month) while Eric Ciotti, more discreet, has a decline of 65%. In the background, Marlène Schiappa and the Marianne Fund affair continue to animate the conversations of the French online.

Find on our website all our analyses, presented by Yves Censi in the program Sens Public of Public Sénat alongside Thomas HUGUES, Emilie Zapalski, Céline Bracq, Mathieu Souquière, Jean-Sébastien Ferjou for Atlantico.

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Ecorama : presentation of our analysis to Guillaume Texier from Rexel

Twice a month, we are invited to the Boursorama Friday show to present the results of our #socialnetworking analysis. This week: Guillaume Texier, CEO of Rexel, was David Jacquot’s guest!

In summary: an indisputable reputation in #btob even if the activity remains poorly known to the general public.

It is certain that Rexel has many trump cards up its sleeve: an ambitious inclusion policy, a strong commitment to #decarbonation, and finally an expertise to share on #transitionenergetics and in particular on the acceleration of electrification.

Find here the Ecorama – La Grande Interview program, where David Jacquot offers the floor to our Benjamin Grange to present his guests with an overview of their perception in the online media and on social networks.

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Climate change: a lot is expected of FoodTech!

66% of respondents want FoodTech to focus on developing sustainable agriculture and more responsible consumption.

The sector will have to offer increasingly innovative solutions to meet this expectation… and prove right the 58% of respondents who believe that technology can help improve the quality of food.

“Delivery, but also online reservation or rating systems, diet applications or consumption habits modification (especially with an environmental perspective)…the French people who talk about FoodTech are numerous: 320,000 mentions on social networks spread over the last thirteen months!” specifies Benjamin GRANGE, Senior Partner of Mascaret.

“This concerns a younger generation. Those who entered through the #uberization systems are now looking for something totally different and this will have an impact on the application market ” develops Yves CENSI during the TECH&CO BUSINESS program on BFM Business.

Once a month, Mascaret (formerly Dentsu Consulting) and its partner ODOXA offer you an Innovation Barometer to explore the relationship of the general public to the evolutions of this world.

Find on our website the whole survey and the “Expert’s eye” section, in which we detail our analysis of #social networks. You can also watch the replay of BFMTV’s Tech&Co program where Yves Censi presented our barometer alongside Emile Leclerc for Odoxa, Claire Gourlier for Kea & Partners and Frédéric Simottel.

Find on our website the whole survey and the “Expert’s eye” section, in which we detail our analysis of #social networks. You can also watch the replay of BFMTV’s Tech&Co program where Yves Censi presented our barometer alongside Emile Leclerc for Odoxa, Claire Gourlier for Kea & Partners and Frédéric Simottel.

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Mascaret X Challenges: new power networks and influencers

We are proud to have been able to collaborate with the leading newspaper Challenges on their latest cover story: New #power networks and influencers! 📰📲💡

Mascaret, a leader in business communication, was asked by Challenges’ teams to analyze influencers and their economic potential: network mappings, personality studies, #revenue projections and influencer rankings… Our teams multiplied approaches to provide Gilles Fontaine and Thuy-Diep Nguyen with a maximum of elements.

You will find several interventions of our Senior Partner Benjamin GRANGE, among other portraits – Lena Situations, Isabel Marant, Hugo Travers/HugoDécrypte, Thomas Pesquet – and interviews – Ruben Victor Cohen and Rubben CHICHE for Follow Agency, Pierre-Hubert Meilhac for Ogilvy Paris. Our firm brings its expertise on the current state of influencer networks, especially their value and valuation as intangible #assets to the world of #companies and #brands. We are delighted to be recognized for our #analysis and #advice work and we thank the Challenges editorial team for this partnership.

You can find all of our articles in the April issue, in print on newsstands or in digital format on the Challenges website.

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