To barrage or not to barrage ?

Before going to vote this Sunday in the second round of the presidential elections, read our latest barometer! The big question of the moment: to faire barrage or not to faire barrage? In french, this an expression meant to designate the usual union formed around any candidate that opposes the far right. Nowadays, this union is in shamble…

Benjamin Grange and Yves Censi share their analysis of social networks with us in this ultimate Odoxa, Mascaret & L’Obs barometer:

E. Macron, leader of the election on social networks faces a rival on the rise.

“Emmanuel Macron retains a large lead on social networks, a bonus for the outgoing president supported by a strong mobilization of his supporters (Blanquer, Le Drian, Le Maire, but also Estrosi, Philippe or Sarkozy). With 12.5 million mentions and more than 50 million engagements, it largely dominates its rival. However, it benefits from the disappearance of the other “anti-system” candidates for its online communication. Hitherto stifled, it is truly re-emerging in discussion spaces and accelerating more and more: with 3 million mentions (+115% compared to the previous month) and 15 million engagements (+125%), the face- face-to-face materializes.

The orphans of the first round are torn over the definition of the “lesser evil”.

If the unfortunate candidates have now disappeared, we note an impressive peak for Jean-Luc Mélenchon the day after the election: 5 million mentions (+95%) but above all 27 million commitments (+170%). What this last figure indicates is the extraordinary activity on social networks around the Mélenchon subject, and in particular a good part of orphan voters put in the hot seat. And they are not alone: ​​the question arises – less in terms of traffic – for other candidates and their supporters. The big question today: “Which is the lesser evil, Macron or Le Pen?” »

To faire barrage or not to faire barrage?

The refiguration of “reluctant votes” or “rejection against rejection”. On the one hand, among the top 25 of the most used hashtags over the past 30 days, we find #MacronDegage2022, #ToutsaufMacron and #MarinePrésidente facing a little #5ansdeplus pro-Macron. On the other hand, we have an impressive increase in the use of the terms “extreme right”, “racism” and “fascism”, revealing real concern among Internet users. The same goes for the Republican “dam”, which was widely mocked at the time but which is now becoming a reality: from less than 50,000 daily results on average, we have reached a peak of 250,000 mentions to date. However, on this traffic, we notice that more than 30% of the feelings are negative… A barrier difficult to mobilize and which will therefore be done reluctantly. »

Find all of our expertise below or on the Odoxa website.

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Gala night to the benefit of the Foch hospital!

Mascaret was present at the exceptional Gala evening held yesterday at the Cercle de l’Union Interalliée for the benefit of the Foch Hospital, alongside its doctors who work miracles on a daily basis.

This evening brilliantly hosted by the formidable duo David Abiker on the microphone and Camille Taver on the piano, offered everyone the opportunity to spend an unforgettable moment and to immerse themselves in the heart of the hospital, embodied by its doctors and patients.

The speakers delivered moving testimonials and highlighted major advances in the field of scientific and medical research: Henri Balsan, Isabelle Knock Meo, Laurent Cayssials, georges rodesch, Charles Cerf, Benjamin Leroy, Jean-Marc Ayoubi, Déborah Berlioz, Maÿlis Gueugnon, Jaafar Bennouna.

The funds collected during this evening will finance the creation of a new building dedicated to oncology, spearhead of the Foch Hospital.

The Foundation warmly thanks all the participants who contributed to the success of this event, starting with Louis Schweitzer, President of the support committee of the Foch Foundation, Jean-Louis Buhl, President of the Foch Foundation, Jean-Paul Vermès, President of the Hospital, Jacques LEGLISE, Director of the Hospital, as well as the members of the support committee: Thierry Jadot, JEAN NAINCHRIK, Méka Brunel, Bernard de La Villardière, Laurence Parisot, Nicolas Mérindol, Alain Leclerc.

Without forgetting all the loyal patrons who contributed to the success of this evening through their commitment alongside the Hospital: Elior France, Arkea, Arkéa Banque Entreprises & Institutionnels, Twelve Consulting, SCADIF, Benjamin GRANGE, Vincent de Bary, Dassault Aviation, Meta, Union des Blessés de la Face et de la Tête / Fondation des Gueules Cassées, Gecina Publicis, Alain Bouteiller, Laurence Danon Arnaud, Jessyca Falour, Denis de Kergorlay, Ben Newick MBE RVM, Pascal Cübb, Fabienne Duboscq-Bollon, Catherine I., Caroline Cochaux, Alexis Cavaillon, Valérie Moulins, Nelson Monfort, Laura Flessel.


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ECO KEYS volume 2 is out!

Discover the 2nd issue of ECO KEYS, the magazine of transformations created by our client EcoDDS in collaboration with Mascaret! 📖

In summary, you’ll find an interview with Maud Fontenoy telling us why oceans are the future of the planet, an interview full of optimism with the director of BPI France, Nicolas Dufourcq, as well as a report on the last primary forest of Europe 💡🌳🏭🌍

To discover an extract from this 2nd issue of ECO KEYS, click here!

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Presidential election 2022 – second round: the latest opinion poll by Mascaret, Odoxa & L’Obs

On this morrow after the election, a look back at the Mascaret opinion poll of voting intentions for the second round of the 2022 presidential election! Discover our estimates in collaboration with Le Nouvel Obs and our partners at Odoxa.

It is therefore Emmanuel Macron and Marine Le Pen who will face each other on Sunday April 24, as we had estimated. We predicted 28% for the outgoing president (27.6% preliminary results) against 24% for the candidate of the Rassemblement National (23.4%). The margins of error for voting intentions are established at between plus or minus 1.4 and 3.1 points.

In the second round of the 2022 presidential election, french people would grant 54.5% of their votes to Emmanuel Macron against 45.5% to Marine le Pen.

But this lead is still just as fragile: only 41% of voters would vote for Emmanuel Macron against 34% for Marine Le Pen… the others (25% altogether) are still hesitating between these two candidates or a blank or null vote (record in sight with 15%). Game’s still on. The debate between the two rounds promises to be decisive.

In any case, in terms of sociology, two Frances will face each other. The “popular” categories (50% vs 28%) and 25-34 year olds (45%) will vote Le Pen more than Macron. Conversely, the wealthiest French (51% vs 30%) and the oldest (52% vs 22% among those over 65) will vote overwhelmingly for E. Macron rather than for Mr. Le Pen.

You can find all the figures below or on the Odoxa website.

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Presidential election 2022 – first round: the latest opinion poll by Mascaret, Odoxa & L’Obs

On the eve of the election, Mascaret reveals its opinion poll of voting intentions for the 2022 presidential election! In collaboration with Le Nouvel Obs and our partners at Odoxa. As abstention threatens tomorrow’s election, you will find in our report the main trends observed in the electorate a few days before this vote, as well as our analysis of social networks:

Largely ahead of his main “rival” on social networks, the outgoing President is also criticized for his tightening of social screws

“Emmanuel Macron has accumulated 6 million mentions over the last 15 days, where Marine Le Pen hardly reaches one million. In terms of commitments, it even has 10 times more results (20.6 million VS 2.4 million). This means that the media publish more about President Macron (obviously, announcement effect, meeting, Ukraine, McKinsey, etc.), but above all, that Internet users discuss it a lot more (and debate it!). Announcements and publicity stunts on the social (learning, retirement, RSA, etc.) in particular, are hotly debated but because they went very badly: we observe significant peaks after his declarations but, above all, the feeling negative towards Emmanuel Macron is greater than that towards Marine Le Pen (36% VS 28%)! than 16,000 tweets in one day, while the Republican “dam” is only mentioned in derision…
Opponents from both right and left rush to Marine Le Pen to capture her electorate, but without much success.

Opponents from both right and left rush to Marine Le Pen to capture her electorate, but without much success.

The candidate of the National Rally remains difficult to hear on the networks, Éric Zemmour steals a lot of space for expression and online communities. A few exceptions, however, such as the publications of Hugo Décrypte which are always very successful. It is moreover Marine Le Pen who is the most targeted by the competition – from all sides – her rivals hoping to steal her place hitherto “acquired” in the second round. On his right, the Zemmour phenomenon aims to represent hard right tendencies there, and on his left, a real Mélenchon dynamic is accelerating in this final straight… but it is difficult to know if he will succeed in seducing not only historical voters on the left, but also the popular electorate recovered by the National Rally over the past twenty years. »

A big thank you to Gaël Sliman and the entire Odoxa team, as well as to our partners at the Nouvel Obs for this titanic work on the 2022 presidential election. We hope to have been able to shed some light on the eve of this decisive vote. for our common future.

To find the details of the figures and all of our analyses, you can download the complete study below or on the Odoxa website.

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RE:IMAGINE TOUR – 5th stop in Lille!

If multimodality is the rule, environmental concerns around mobility are divisive! Alternately followers of public transport, cycling or motorized two-wheelers, in the Northern capital, 92% of Lille residents use the car, including 73% who take the wheel several times a week, and even 44% every days. At the same time, the bicycle boom, pedestrianization of the city center, low emission zones (ZFE), the inhabitants of Lille and the inhabitants of the Hauts-de-France region seem to be ahead of the challenges of sustainable mobility, even if certain subjects divide them. more than others.

Invited to participate in the debates and to speak on the future of the automotive sector, a structuring sector in this territory, Xavier Bertrand, President of the Hauts-de-France region, notably delivered his vision of the energy and environmental transition. of the mobility sector: “a necessary transition but which must be accessible to the middle and working classes”.

Discover the lessons learned from the final stage of the RE:IMAGINE TOUR, our mobility tour of France.


Thank you to our speakers for their enlightened opinions!

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Meeting Christine Lagarde

Crises follow one another… but are not alike. Yves Censi, a senior partner at Mascaret, met Christine Lagarde at the Montaigne Institute for a Q&A session. He gives us more details:

“I met up with a still-as-always brilliant Christine Lagarde on Monday to discuss the inflationary context, the economic and monetary consequences of the global double shock of Covid and the ukrainian conflict, as well as the awaited role of the European Central Bank. Redistribution of access to resources and raw materials upsets our paradigms of growth, consumption and sovereignty. In particular: social inequalities and the standard of living.

The second photo dates from September 2008, “black Monday”, when we were returning, with the President of the ECB at the time, Jean Claude Trichet, from Washington where we had just witnessed the bankruptcy of Lehman Brothers. The latter had precipitated the planet into the worst economic crisis since the 1930s. The obsession was on the reduction of sovereign debt, which is clearly taking a back seat nowadays.”

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Dentsu Consulting becomes Mascaret

Our teams are proud to announce the new name of our firm: Mascaret.

With the construction in 2021 of our proprietary network in 19 countries, we needed a new overall consistency with a new brand. A new development page is being written today.

Five years ago, the firm was created as a result of the convergence of the world of corporate communication and business consulting. In 2021, we took over capital control with the aim of making it what it has become today: the leading French business communication firm.

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Dentsu Consulting was present at the Gitex 2021

🇦🇪 📲 Dentsu Consulting was present at the Gitex 2021 in Dubai, the flagship show for new technologies in the Middle East! Between the giants Microsoft and Huawei, Reza Sadri accompanies our partners from iWire Group: alongside Mr. Firoz Karumanil and Mr. Ahmed Fasih Akhtar, we were able to showcase our unrivaled experience in the field 🥇

With nearly 100,000 visitors, 4,500 exhibitors, 750 startups and 140 countries represented, Gitex Technology Week is a tech event that has become just as essential as the CES in Las Vegas or the IFA in Berlin. A very nice edition this year which highlights the latest achievements in the fields of AI, robotics, IoT and cybersecurity. On this occasion, we were able to present to future prospects and potential investors the entire range of iWire Connect products and services and iWire Technologies, the experts in the Internet of Things! 🖥️

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Dentsu Consulting joins ACSEL

It is with honor and pleasure that Dentsu Consulting is part of the continuity of the Dentsu International group by joining ACSEL, the association of the digital economy, where Benjamin Grange has occupied a place in the administration office for 5 years already. ! We are particularly enthusiastic about the idea of being able to share with you our expertise in the fields of digital and new technologies 🖥 🙌

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