Combining economic sovereignty and economic freedom: Benjamin Grange’s column for Forbes

Benjamin Grange, Senior Partner at Mascaret (formerly Dentsu Consulting) published an article in Forbes France on July 19, 2022. It deals with the relationship between economic sovereignty and economic competition.

Indeed, while there is talk of de-globalization, the economic sovereignty of States is increasingly interfering in the game of free competition.

According to Benjamin GRANGE, “Without a common definition in Europe, and without truly public doctrines of national intervention, the framework for action given to economic actors remains uncertain, generating a risk for those who wish to act without offending.

A concept that is increasingly in vogue at a time when there is talk of de-globalization, sovereignty interferes in the game of free competition by creating one more uncertainty for economic actors.

In a world where economic competition is the norm, the game of pure and perfect competition is sometimes deviated by tacit or implicit practices that distort the competitive game to an extent that harms a country’s economy, its sovereignty or the security of its population. Let’s take the start-up XYZ, which excels in advanced technology (space, quantum, cybersecurity, biotechnology, etc.). It is currently seeking more than €100M. Several non-European funds are approaching it with, beyond financing, a desire to recover the technology. Under the guise of financing, it is in fact an act of economic predation, often characterized after the fact.

In another register, since the end of the 1990s, we have witnessed a proliferation of laws with extraterritorial scope, particularly of American origin. The “Discovery” procedure offers any party to a legal action brought before a non-US court the possibility of obtaining from the US judge the forced production of evidence held by any party on US territory, provided that the evidence in question is intended to be used for the purposes of the foreign proceedings. This is all it takes to serve as a lever of economic intelligence by requesting the production of all or part of documents or information normally protected by business secrecy. This abuse of extraterritorial laws has become an instrument of American foreign policy, and has grown in scope since 2001. Of the 26 companies condemned: 14 European and 5 French. No Chinese or Russian companies were convicted.

A French car manufacturer that sold nearly 450,000 vehicles in Iran yielded to the injunction of the Trump administration, which threatened retaliation against foreign companies doing business with Tehran, namely financial sanctions and eviction from the American market.

We can therefore understand the emergence of the concept of industrial and technological sovereignty. Close to economic security, it is defined as the materialization of a state policy aimed at protecting and promoting the strategic interests of a nation. Used very widely, even too much so since the beginning of de-globalization, it brings together the activities of protection of heritage, delimitation of critical industrial and technological perimeters and the fight against foreign economic intelligence activities. This is the difficulty linked to the subject of sovereignty. At what point does free competition stop and at what point does the act of economic predation that requires action begin? For the moment, it remains a question of national interpretation and of the regalian state of mind at the time the situation arises. The stronger the national feeling or the higher the interdependence with other countries, the more acute the will of a country to intervene, to discourage a priori or to block a posteriori. Without a common definition in Europe, and without really public doctrines of national intervention, the framework of action given to economic actors remains uncertain, generating a risk for those who want to act without offending, to deploy themselves serenely. This is one more uncertainty at a time when we are talking about de-globalization.

Benjamin GRANGE


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First seminar by Ambitious Finance

Yves CENSI, Senior Partner at Mascaret (formerly Dentsu Consulting) introduced, on July 6th, the panelists called to debate within the framework of the seminar of decision makers in #Banking – #Finance – #Insurance. This seminar organized by the independent think tank Ambitious Finance by AILANCY, welcomed many talents from our partners Finance for Tomorrow, WBCSD – World Business Council for Sustainable Development, Novethic and RSEDATANEWS.

The seminar was held in several stages at the Cité Internationale Universitaire de Paris, each one addressing different aspects of sustainable economics and finance. Yves Censi chaired the very first Ambitious Finance round table, the theme of which was “Sustainable finance: between accelerating challenges for the financial sphere and cautious action by states”. He was joined by our collaborators Alexandre Malafaye – Founder of Synopia, Jean Boissinot – Secretary General of the Network for Greening the Financial System (NGFS) and Arnaud Dumas, Editor of Novethic Essentiel.

Why sustainable finance? The financial sector plays a driving role in the functioning of the economy: financial flows allow the collection of available capital held by economic agents with a capacity to #finance (generally household savings) to make it available to agents with a need. The various financial #actors can therefore actively participate in a better orientation of #capital towards the financing of investments that have a positive impact on society in the medium and long term. In other words, sustainable finance can be an interesting solution to meet the major #ecological and #economic challenges of our time!

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Yves Censi is appointed Senior Partner

Paris, June 30, 2022 – Mascaret, an independent consulting firm and leader in business communication, announces the arrival of Yves Censi as Senior Partner.

With more than 30 years of experience, the former MP will take charge of supporting major accounts and leading leaders. This new strategic recruitment is part of the rapid development of Mascaret, which wishes to position itself as a leader in strategic consulting for managers by strengthening its teams, both in France and internationally.

Yves Censi began his career as a consulting engineer in banking and finance organization at KPMG Peat Marwick Consultants before directing the marketing of online products for La Française des Jeux. Joining Jacques Pilhan, who had just democratized the profession of political communicator, in 1997 he became adviser to the President of the Republic Jacques Chirac at the Élysée Palace until 2002. Elected deputy for Aveyron from 2002 to 2017, vice-president of the Finance, General Economy and Budgetary Control Commission, he was also elected local, municipal and urban councilor of Rodez from 2014 to 2020. He is recognized for his expertise in political strategy and in the financing of the economy combining public and private funding.

Yves holds a Master’s degree in Labor Law from Panthéon Assas University, holds a DEA from ENS-EHESS (1990), auditor of the 2010 session of the Institute for Advanced Business Studies (IHEE), Young Leaders 2003 from the French-American Foundation. He is a frigate captain (H) in the citizen reserve of the French Navy.

“I am very proud to carry the values ​​of Mascaret and to participate in the development of its business consulting offer in the face of its new challenges. I have full confidence in all the teams to carry out the missions of relevant advice and effectively support the many clients. Today, we must meet the challenges of growth and performance in a constantly changing environment! »

Yves censi
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The aftermath of the legislative election

Mascaret (formerly Dentsu Consulting) is partnering with ODOXA to bring you this month’s political barometer! Find all of our analysis of social networks in the aftermath of the legislative elections. In partnership with LCP-National Assembly, Public Senate and the #PQR.

“We are seeing a heightened interest in parliamentary oppositions”, shares Benjamin GRANGE, senior partner at Mascaret, “As expected, the presidential candidates disappear from conversations for the most part. There is a return of the parliamentary political figure who had been discreet during the presidential elections. Notably, the dynamic is confirmed with their representatives – Adrien Quatennens, Manuel Bompard or Jordan Bardella – who explode on the networks: they are asked all the questions that go with their new political weight. »

Yves CENSI, also senior partner, adds: “Will the LRs be a political key for the opposition as for the majority? Many discover the new deputies NUPES and RN, it is to the tenors LR that the media tends the microphone. The unique position of majority (or opposition) maker has not gone unnoticed by Internet users. Xavier Bertrand, Laurent Wauquiez, Eric Ciotti… are at the heart of the questions of the French about their political direction for the post-legislative period. »

The entire quantified study is available on our website!

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The IHEDN 2022 round-tables

Benjamin GRANGE, senior partner of Mascaret, was invited to speak at the last round-table of the Institute for Advanced National Defense Studies (IHEDN). The guests discussed the issues raised by the #resilience of European value chains, and all agreed: “A change of strategic method is necessary in the new current #sovereignty framework!”. Our thanks to the IHEDN for organizing this exchange!

You will soon find all the debtates on our website.

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Mascaret was at VivaTech!

Since this Wednesday, June 15, the Paris region has hosted the sixth edition of the Viva Technology (VivaTech) show. On this occasion, Mascaret went on site to follow the latest news around innovation and support some of its customers. This is the case of Quandela, a young start-up specializing in the manufacture of single photon sources (#quantum hardware) which has just entered into a partnership with OVHcloud, also present at this event.

Since its creation in 2016, VivaTech has become “#ThePlaceToBe”,

It is THE place where, every year, professionals, investors, companies and start-ups from the strategic sectors of technology and innovation meet. All with activities directly or indirectly linked to the main objective of this event, namely: “to show that innovation and technology play a decisive role in building a society with a positive impact, which is more sustainable and inclusive. “. Therefore, Quandela, French specialist in quantum computing, is at the #VivaTech festival to present and popularize their latest #innovations. The example with “Perceval”: software created by Quandela and which makes it possible to execute quantum algorithms by simulating an optical quantum computer. Whenela will host this open-source software in the OVH cloud to allow as many people as possible to take ownership of photonic quantum #technology.

Through this sixth edition – set up at the Parc des expositions de la Porte de Versailles, the promoters’ desire to make #Vivatech a globally influential event is increasingly confirmed. This would explain the creation this year of a brand new award, aimed at promoting the pan-African ecosystem: the #AfricaTech Awards, which reward the most innovative #startups in the sectors of #ClimateTech, #HealthTech and # FinTech in #Africa.

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To barrage or not to barrage ?

Before going to vote this Sunday in the second round of the presidential elections, read our latest barometer! The big question of the moment: to faire barrage or not to faire barrage? In french, this an expression meant to designate the usual union formed around any candidate that opposes the far right. Nowadays, this union is in shamble…

Benjamin Grange and Yves Censi share their analysis of social networks with us in this ultimate Odoxa, Mascaret & L’Obs barometer:

E. Macron, leader of the election on social networks faces a rival on the rise.

“Emmanuel Macron retains a large lead on social networks, a bonus for the outgoing president supported by a strong mobilization of his supporters (Blanquer, Le Drian, Le Maire, but also Estrosi, Philippe or Sarkozy). With 12.5 million mentions and more than 50 million engagements, it largely dominates its rival. However, it benefits from the disappearance of the other “anti-system” candidates for its online communication. Hitherto stifled, it is truly re-emerging in discussion spaces and accelerating more and more: with 3 million mentions (+115% compared to the previous month) and 15 million engagements (+125%), the face- face-to-face materializes.

The orphans of the first round are torn over the definition of the “lesser evil”.

If the unfortunate candidates have now disappeared, we note an impressive peak for Jean-Luc Mélenchon the day after the election: 5 million mentions (+95%) but above all 27 million commitments (+170%). What this last figure indicates is the extraordinary activity on social networks around the Mélenchon subject, and in particular a good part of orphan voters put in the hot seat. And they are not alone: ​​the question arises – less in terms of traffic – for other candidates and their supporters. The big question today: “Which is the lesser evil, Macron or Le Pen?” »

To faire barrage or not to faire barrage?

The refiguration of “reluctant votes” or “rejection against rejection”. On the one hand, among the top 25 of the most used hashtags over the past 30 days, we find #MacronDegage2022, #ToutsaufMacron and #MarinePrésidente facing a little #5ansdeplus pro-Macron. On the other hand, we have an impressive increase in the use of the terms “extreme right”, “racism” and “fascism”, revealing real concern among Internet users. The same goes for the Republican “dam”, which was widely mocked at the time but which is now becoming a reality: from less than 50,000 daily results on average, we have reached a peak of 250,000 mentions to date. However, on this traffic, we notice that more than 30% of the feelings are negative… A barrier difficult to mobilize and which will therefore be done reluctantly. »

Find all of our expertise below or on the Odoxa website.

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Gala night to the benefit of the Foch hospital!

Mascaret was present at the exceptional Gala evening held yesterday at the Cercle de l’Union Interalliée for the benefit of the Foch Hospital, alongside its doctors who work miracles on a daily basis.

This evening brilliantly hosted by the formidable duo David Abiker on the microphone and Camille Taver on the piano, offered everyone the opportunity to spend an unforgettable moment and to immerse themselves in the heart of the hospital, embodied by its doctors and patients.

The speakers delivered moving testimonials and highlighted major advances in the field of scientific and medical research: Henri Balsan, Isabelle Knock Meo, Laurent Cayssials, georges rodesch, Charles Cerf, Benjamin Leroy, Jean-Marc Ayoubi, Déborah Berlioz, Maÿlis Gueugnon, Jaafar Bennouna.

The funds collected during this evening will finance the creation of a new building dedicated to oncology, spearhead of the Foch Hospital.

The Foundation warmly thanks all the participants who contributed to the success of this event, starting with Louis Schweitzer, President of the support committee of the Foch Foundation, Jean-Louis Buhl, President of the Foch Foundation, Jean-Paul Vermès, President of the Hospital, Jacques LEGLISE, Director of the Hospital, as well as the members of the support committee: Thierry Jadot, JEAN NAINCHRIK, Méka Brunel, Bernard de La Villardière, Laurence Parisot, Nicolas Mérindol, Alain Leclerc.

Without forgetting all the loyal patrons who contributed to the success of this evening through their commitment alongside the Hospital: Elior France, Arkea, Arkéa Banque Entreprises & Institutionnels, Twelve Consulting, SCADIF, Benjamin GRANGE, Vincent de Bary, Dassault Aviation, Meta, Union des Blessés de la Face et de la Tête / Fondation des Gueules Cassées, Gecina Publicis, Alain Bouteiller, Laurence Danon Arnaud, Jessyca Falour, Denis de Kergorlay, Ben Newick MBE RVM, Pascal Cübb, Fabienne Duboscq-Bollon, Catherine I., Caroline Cochaux, Alexis Cavaillon, Valérie Moulins, Nelson Monfort, Laura Flessel.


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ECO KEYS volume 2 is out!

Discover the 2nd issue of ECO KEYS, the magazine of transformations created by our client EcoDDS in collaboration with Mascaret! 📖

In summary, you’ll find an interview with Maud Fontenoy telling us why oceans are the future of the planet, an interview full of optimism with the director of BPI France, Nicolas Dufourcq, as well as a report on the last primary forest of Europe 💡🌳🏭🌍

To discover an extract from this 2nd issue of ECO KEYS, click here!

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