Lack of moderation (72%), data protection and privacy (81%), even dangers to democracy (57%)… the image of digital platforms is very negative!
Once a month, Mascaret (formerly Dentsu Consulting) and its partner ODOXA bring you a Innovation Barometer to explore the general public’s relationship with developments in this world. This month: GAFAM, a perception in trouble!
We share with you the “Expert’s Eye” section, in which Benjamin GRANGE details our analyses of social networks:
Ban TikTok or block Twitter? Privacy at what price?
The debate is regularly reignited by occasional controversies, but the fact is that the idea is generating more and more results on the networks. Whether it’s TikTok (see graph) or Twitter, the recurring sentiment is a lack of trust. This is especially true of younger users: these platforms are open to all influences, with few means of moderation, and sulphurous reputations. It’s a fact that the majority of those expressing their views on a potential ban on TikTok are over 30, far from the app’s core target audience!
The RPGD, frustrating but appreciated.
Find the full survey below or on the Odoxa website.