Mascaret X Challenges: new power networks and influencers

Mascaret dans Challenges - Couverture Influenceurs Influencers

We are proud to have been able to collaborate with the leading newspaper Challenges on their latest cover story: New #power networks and influencers! 📰📲💡

Mascaret, a leader in business communication, was asked by Challenges’ teams to analyze influencers and their economic potential: network mappings, personality studies, #revenue projections and influencer rankings… Our teams multiplied approaches to provide Gilles Fontaine and Thuy-Diep Nguyen with a maximum of elements.

You will find several interventions of our Senior Partner Benjamin GRANGE, among other portraits – Lena Situations, Isabel Marant, Hugo Travers/HugoDĂ©crypte, Thomas Pesquet – and interviews – Ruben Victor Cohen and Rubben CHICHE for Follow Agency, Pierre-Hubert Meilhac for Ogilvy Paris. Our firm brings its expertise on the current state of influencer networks, especially their value and valuation as intangible #assets to the world of #companies and #brands. We are delighted to be recognized for our #analysis and #advice work and we thank the Challenges editorial team for this partnership.

You can find all of our articles in the April issue, in print on newsstands or in digital format on the Challenges website.