Will Musk buy Twitter?

B. Grange sur BFM - Elon Musk achète Twitter

What would be the impact of the acquisition of Twitter by Elon Musk on freedom of expression? In a context marked by growing concerns about the influence of social media on society, the potential to observe, would Elon Musk buy Twitter, if this can further fuel debates on the place of social media in the media landscape.

Benjamin GRANGE, President of Mascaret (formerly Dentsu Consulting), Emile Leclerc, Director of Studies at ODOXA, and Teoman Atamyan, Innovation Director of Leyton have looked into the potential takeover of Twitter by Elon Musk. Rewatch the 01 Business program from BFM Business, presented by Frédéric Simottel.

Here are some highlights of their talks:

  • According to Teoman Atayman: “Elon Musk, with his 90 million subscribers, already uses this platform a lot to communicate. I am rather of the opinion that it is not to seek profitability for his other businesses that he proposes to acquire Twitter. »
  • Benjamin Grange notes that “the French are paradoxically more shocked than the Americans by the potential takeover of Twitter by Elon Musk, while most of the major French media groups are in the hands of major captains of industry. »
  • Émile Leclerc, for his part, does not fail to point out that: “French law is sufficiently severe with regard to what one can say in the public space, I think that there is an education in the law which must be made. »

The importance of social media as tools of influence justifies greater control over the type of content that can be disseminated there. Thus, questions regarding the legal and moral responsibility of social media networks arise.

Click here to watch the full video.