Formerly known as Dentsu Consulting, Mascaret Partners is a leading firm in Business communication and Corporate affairs. 

Our clients are SBF 120’s leaders (i.e.120 most actively traded stocks listed on the Paris stock exchange): SMEs, start-ups, investment funds, unions, associations and political leaders. 

Mascaret delivers on the economic value of the company, its expression and its perception by the stakeholders (investors, market, employees, civil societies and public authorities) at pivotal moments: acquisition, merger, exit, A/B/C/D fundraising, LBO, joint venture, corporate action, refinancing, evolution of governance, transformation plan, new manager, change of course, economic crisis.

Mascaret teams operate in France and in 40 countries through the IPRN (International Public Relations Network) network.

External News Flow

When Mascaret speaks: a look back at several weeks of interventions

In recent weeks, Mascaret’s teams have multiplied interventions during strategic events. Back in images and analysis on these highlights, between media decryptions and field expertise. 🎙️


MediaConnect : 03 mars

In an interview with MediaConnect, Stéphanie Laurent was asked about a topic that was too little discussed: how to help your spokespersons better manage stress in front of journalists? Our associate director gives her expert advice in media training, an essential lever to transform apprehension into a communication opportunity. If you want to master media speaking and learn how to manage your stress in interviews, the video is available here.


LCI : 24 février

On the occasion of Donald Trump’s State of the Union 2026 speech, Laure Pallez (Senior Partner at Mascaret) spoke on LCI to analyze the substance and form of the presidential address. If the economy and immigration have dominated the debates, a strong signal has been sent: innovation must not be free from the protection of citizens. In the United States, concerns are growing in the face of the deregulation of AI and education. In particular, the energy impact of AI raises fears of a surge in bills, while real wages have only increased by 1% (source: Center for American Progress). By demanding that tech giants finance their own energy needs through the “Rate Pay Protection Pledge”, is Trump trying to bridge the growing gap between Silicon Valley and citizens?


Entrepreneur Invest : 20 février

During a morning dedicated to article 150-0 B ter of the CGI, Benjamin Grange (CEO of Mascaret) shared his expertise on growth financing and transformation trajectories. The objective, according to Entrepreneur Invest, was clear: to decipher the evolution of the latest finance law, measure its impacts and share good practices to secure re-employment operations. With a fundraising of €7 million from Entrepreneur Invest, Bpifrance and Société Générale, Mascaret was thus able to provide concrete testimony on the application of these devices in the service of business development.


Baromètre ACSEL : 19 février

Laure Pallez (Senior Partner) represented Mascaret at the Ministry of Economy during the presentation of the 13th edition of the Barometer of French confidence in digital, published by ACSEL. This 2026 vintage reveals a major turning point: if generative AI takes off, it simultaneously weakens the promises of digital. Between proliferation of fake news, algorithmic opacity of social networks and an increase in cyber scams, confidence is being tested. A rich and stimulating exchange, up to the challenges of regulation and transparency that await the actors in the sector.

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SPEECH OF THE UNION 2026: WHAT TO REMEMBER FROM DONALD TRUMP’S SPEECH?

🇺🇸 On the occasion of Donald Trump’s State of the Union speech for the year 2026, on Tuesday, February 24, 2026, Laure Pallez (Senior Partner Mascaret) spoke on the LCI set.


What is the state of the Union discourse? It is an annual event in the United States during which the President, here Donald Trump, presents his “program” for the current year before the legislative branch of the federal government and guests. The speech generally includes reports on the national budget, the economy, current affairs, the agenda, progress, achievements and priorities and legislative proposals of the President.

In summary: The economy and immigration dominated the discourse but Trump wanted to send a strong signal: innovation must not be at the expense of citizens. In the USA as elsewhere, concerns are growing around deregulation, especially on AI and education, where the demand for clear frameworks is pressing. The energy impact of AI fuels the fear of an increase in bills while real wages have only increased by 1% in the US according to the Center for American Progress. By demanding that tech giants finance their own energy needs, is the announcement of a “Rate Payer Protection Pledge” intended as a response to the widening gap between citizens and technology?


👉 If the economy and immigration have traditionally dominated the debates, Donald Trump has sent a strong signal: innovation must no longer be at the expense of the “average American”. In a context where concerns are growing in the face of deregulation considered risky, particularly in sensitive AI and education sectors, the need for clear and protective frameworks has become a major political priority to ease social tensions.

👉 This regulation is anchored in a fragile economic reality for American households. While real wages have increased by only 1% according to the Center for American Progress, the explosion in energy consumption linked to artificial intelligence weighs the threat of inflation in electricity bills. The contrast is striking between the record profits of tech giants and the stagnation of purchasing power, creating a fertile ground for popular resentment against modernity perceived as expensive and exclusive.

👉 In response, the announcement of the “Rate Payer Protection Pledge” tries to bridge the widening gap between Silicon Valley and the rest of the country. By requiring technology companies to finance their own energy infrastructure needs, the administration seeks to protect taxpayers’ wallets while empowering AI players. This measure is intended to be the symbol of a new social contract where the private sector must assume the externalities of its growth to ensure that the technological dream does not become a financial burden for the middle class.

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Power, showmanship, and partnerships: communication is part of the art of war.

Today, September 3, China will stage a military parade to mark the 80th anniversary of the end of World War II. This is a strong signal, coming the day after the summit of the Shanghai Cooperation Organization (SCO), sometimes referred to as the NATO of the non-aligned countries. The group photo speaks for itself and represents 42% of the world’s population.

Objectives: 1) to counterbalance the West without copying its codes, despite the inspiration that ENA provided for the training of Chinese elites, and above all 2) to establish Xi Jinping’s leadership in China vis-à-vis his people and then external powers, “a security force that can be relied upon” according to Chinese commentators.

Everyone is playing their part pragmatically:

➡️The slogan of “unlimited friendship” between Russia and China? Under review, thank you Aaron Glasserman for your insights from 🇺🇸

➡️🐉🐘 Facing the United States, “the dragon (China) and the elephant (India) must get along,” Xi Jinping explained yesterday, without ever mentioning Donald Trump.

➡️Monday’s rejection by the E3 (France, UK, Germany) of the process to reinstate UN sanctions against Tehran and its nuclear program is significant.

India, Brazil, South Africa, Indonesia… All are seeking to assert their autonomy.
A variable geometry multilateralism and “deals” that will be made on a case-by-case basis with Brussels or Washington.

Finally, the military parade is also a huge call for tenders with very tangible benefits for neighboring countries… and our French entrepreneurs abroad. Florian Bohême – Advisor to French citizens abroad in Cambodia

Diplomacy is also about numbers. With or without us.

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Odoxa-Mascaret Barometer: Mayors are France’s favorite elected officials.

Proximity breeds popularity.

With municipal elections just a few months away and against a backdrop of distrust and even acute mistrust of politics, a revealing survey by Public Sénat with ODOXA and Mascaret (formerly Dentsu Consulting) confirms that mayors rank first in terms of popularity among elected officials. With 60% of respondents having a good or very good opinion of them, mayors are far ahead of all other representatives in the political sphere.

However, this result should not obscure a worrying reality: the ever-increasing difficulties experienced by mayors in carrying out their duties, particularly tensions within municipal councils and the growing violence to which they are subjected. A worrying number of mayors are resigning (2,189 resignations between 2020 and 2025) or not standing for re-election because of this.

Will increasing mayors’ allowances and changing their status be enough to stem the tide of departures and attract new candidates? This is not a statutory issue, but a democratic one.

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With his surrender strategy, is Trump seeking to symbolically identify himself with Eisenhower?

On June 21, 2025, Donald Trump took a major step with Operation Midnight Hammer.

After several days of threats and ultimatums, the US president demanded Iran’s “UNCONDITIONAL SURRENDER,” citing the defense of vital US interests. This phrase, borrowed from Eisenhower and laden with historical significance, echoes Japan’s surrender in 1945, which ended World War II. By invoking this memory, Trump seeks to place his actions in a tradition of assertive power, where peace is only negotiated after a show of force.

But this martial stance divides American opinion. While 73% of citizens consider Iran a serious threat, according to a recent hashtag#Fox poll, only pro-Trump Republicans overwhelmingly support military intervention, believing that “Israel’s war is America’s war,” a conviction that is particularly strong in Florida, a conservative stronghold led by Governor DeSantis, a fervent supporter of Israel.

Intervention 📺on June 22 on franceinfo

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Corporate News

Bastien Brunis joins Mascaret Partners as Senior Partner

Mascaret Partners, an independent consulting firm specializing in business communication and influence, announces the arrival of Bastien Brunis, a committed entrepreneur and leading figure in economic dialogue, as Senior Partner in its management team. With over 20 years of experience in business diplomacy, influence, public affairs, and strategic communications, Bastien Brunis joins Mascaret Partners at a time when the group is accelerating its development, particularly following its €7 million fundraising round at the end of 2025.

A unique career at the crossroads of business, institutions, and territories

Former national spokesperson for the Mouvement des Entreprises de France (Medef) and member of its Executive Board, Bastien Brunis was one of the leading voices of France’s largest employers’ organization. A hands-on entrepreneur, he founded Solicom in 2015, a pioneering solidarity-based communications agency in Seine-Saint-Denis. Deeply involved in local economic life, he has been president of Medef de l’Est Parisien since 2020 and sits on the Paris Île-de-France Chamber of Commerce and Industry.

Strengthening the strategic support capacity of executives

Bastien’s dual experience—as a committed entrepreneur and a recognized representative of the economic world—is a major asset for our partnership,” say Benjamin Grange and Robert Zarader, co-founders of Mascaret Partners.


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Bona Fide and Mascaret join forces!

Today, we are pleased to announce the merger between Mascaret, a specialist in business communication, and Bona fidé, the forward-thinking agency.

Our merger gives rise to a new independent communications and influence consulting firm with more than 50 employees in France.

🚀 Our ambition: to serve the value and values of the company.

We now combine unique expertise in communications intelligence and strategic narrative design with combined capabilities in media relations, public relations, institutional relations, crisis management, business diplomacy, opinion analysis, and editorial creation.

The operation is supported by €7 million in fundraising, with a strengthening of the position of the Entrepreneur Invest fund.

The two brands, Bona fidé and Mascaret, will continue to exist. The management of the new entity will remain in the hands of the partners: Raphaëlle Giniès, Stéphanie Laurent, Estelle MONRAISSE, Laure Pallez, Léa Roussarie, Yves CENSI, and Samuel Jequier. Joint governance will be led by Robert ZARADER and Benjamin GRANGE.

This is a new chapter for each of the employees of the new entity…

See you soon for more announcements.

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The Left’s Meetings with Carole Delga

On September 27, 2025, Laure Pallez moderated a roundtable discussion with Carole Delga on the international situation at the Rencontres de la Gauche (Left-wing Meetings) in Bram, in the Aude department, last weekend.

At BRAM 2025, we asked the uncomfortable question: is globalization a happy or a sad phenomenon?

🌍 Testimonials, debates, voices for peace, different perspectives on the Middle East, the political consequences of climate change, the notion of sovereignty at a time when politics, economics, and technology are increasingly converging. Committed speakers and a national narrative to be rebuilt so as not to give in to the temptation to turn inward.

Between the tech titans of Silicon Valley and the strategists in Beijing, Europe must forge its own path: that of a balancing power, bold diplomacy, and a narrative capable of bringing people together.

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Technical incident and symbolic crisis: a look back at the weekend banking failure that raises questions about its public management

This weekend, a technical glitch paralyzed the payment services of several banks. But what is being described as a technical glitch actually reveals a much deeper symbolic crisis.

💳 The bug didn’t just prevent transfers and payments. It affected a fundamental symbol: our relationship with money. In a context of growing mistrust of financial institutions, this failure has reignited conspiracy theories about citizens losing control of their money, the forced digitization of payment methods, and even theories of collapse.

📊 What social media is saying According to a Talkwalker analysis of two of the banks affected, this event generated:

📈 The biggest spike in mentions in 13 months

💬 65,000 mentions over the weekend, almost twice as many as previous peaks

📉 The biggest drop in sentiment in 13 months

😠 60% negative sentiment

The most viral posts did not focus on the technical nature of the bug, but on political and societal interpretations. The conspiracy theory sphere seized on the subject, linking it to the call for cash payments scheduled for September 10.

🧠 Key takeaways

In a world where every technical incident can turn into a symbolic crisis, speed, transparency, and contextualization are the pillars of effective communication.

It is no longer just a matter of fixing the problem, but of reassuring, explaining, and anticipating in order to preserve the contract of trust between the brand and its users.

It may be tempting for the company affected by the outage to remain silent. But staying silent means losing control of the narrative, which can then be exploited by others.

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Mascaret is hiring – Junior Consultant

🎯 Internship – Junior Business Communications Consultant

Join a leading business communications firm based in Paris’s 1st arrondissement starting in summer 2025!

▶️ What you’ll be doing: monitoring, press relations, stakeholder mapping, project management, corporate communications.

🎓 Do you have a bachelor’s or master’s degree, are you thorough and curious, and do you have strong analytical and writing skills?

📩 Send your resume and a short cover letter to recrutement@mascaret.eu

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