Category: Corporate News

Donald Trump’s return to the White House and the upheavals that accompany it redefine the global technological balance. On the occasion of Deeptech Week, Laure Pallez, Managing Partner Mascaret, spoke at Bpifrance to analyze the consequences of this “American chaos” and the historic opportunities available to the European ecosystem.

Alongside Marco Riccardi (QuoIntelligence) and moderated by David Boujo (Bpifrance), the debate highlighted a paradox: American political instability could become the catalyst for European technological power. Where the United States risks fragmentation of its innovation strategies, Europe can offer a framework of trust, based on legal clarity and continuity of public policies.

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Three strategic axes for the European ecosystem:

1. Attractiveness of talent and capital: Uncertainty can promote a “brain gain” for Europe. To do this, our ecosystems need to simplify access to venture capital and strengthen bridges between research and industry.
2. The imperative of strategic autonomy: Dependence on American infrastructure is a risk that Europe can no longer ignore. The development of a sovereign Deeptech (AI, cybersecurity, cloud infrastructures) is becoming a top priority for national security.
3. The transition to the industrial scale: The challenge is no longer to create startups, but to build world leaders capable of competing in global markets while respecting European ethical and regulatory standards.

For Laure Pallez, “chaos is only a chance if we are ready to seize it”. European Deeptech must not simply wait for the storm to pass, but assert itself as the new foundation of global innovation: stable, sovereign and ambitious.

Mascaret supports Deeptech leaders and companies in their positioning and influence strategies within a complex geopolitical environment.

In recent weeks, Mascaret’s teams have multiplied interventions during strategic events. Back in images and analysis on these highlights, between media decryptions and field expertise. 🎙️

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MediaConnect : 03 mars

In an interview with MediaConnect, Stéphanie Laurent was asked about a topic that was too little discussed: how to help your spokespersons better manage stress in front of journalists? Our associate director gives her expert advice in media training, an essential lever to transform apprehension into a communication opportunity. If you want to master media speaking and learn how to manage your stress in interviews, the video is available here.

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LCI : 24 février

On the occasion of Donald Trump’s State of the Union 2026 speech, Laure Pallez (Senior Partner at Mascaret) spoke on LCI to analyze the substance and form of the presidential address. If the economy and immigration have dominated the debates, a strong signal has been sent: innovation must not be free from the protection of citizens. In the United States, concerns are growing in the face of the deregulation of AI and education. In particular, the energy impact of AI raises fears of a surge in bills, while real wages have only increased by 1% (source: Center for American Progress). By demanding that tech giants finance their own energy needs through the “Rate Pay Protection Pledge”, is Trump trying to bridge the growing gap between Silicon Valley and citizens?

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Entrepreneur Invest : 20 février

During a morning dedicated to article 150-0 B ter of the CGI, Benjamin Grange (CEO of Mascaret) shared his expertise on growth financing and transformation trajectories. The objective, according to Entrepreneur Invest, was clear: to decipher the evolution of the latest finance law, measure its impacts and share good practices to secure re-employment operations. With a fundraising of €7 million from Entrepreneur Invest, Bpifrance and Société Générale, Mascaret was thus able to provide concrete testimony on the application of these devices in the service of business development.

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Baromètre ACSEL : 19 février

Laure Pallez (Senior Partner) represented Mascaret at the Ministry of Economy during the presentation of the 13th edition of the Barometer of French confidence in digital, published by ACSEL. This 2026 vintage reveals a major turning point: if generative AI takes off, it simultaneously weakens the promises of digital. Between proliferation of fake news, algorithmic opacity of social networks and an increase in cyber scams, confidence is being tested. A rich and stimulating exchange, up to the challenges of regulation and transparency that await the actors in the sector.

Mascaret Partners, an independent consulting firm specializing in business communication and influence, announces the arrival of Bastien Brunis, a committed entrepreneur and leading figure in economic dialogue, as Senior Partner in its management team. With over 20 years of experience in business diplomacy, influence, public affairs, and strategic communications, Bastien Brunis joins Mascaret Partners at a time when the group is accelerating its development, particularly following its €7 million fundraising round at the end of 2025.

A unique career at the crossroads of business, institutions, and territories

Former national spokesperson for the Mouvement des Entreprises de France (Medef) and member of its Executive Board, Bastien Brunis was one of the leading voices of France’s largest employers’ organization. A hands-on entrepreneur, he founded Solicom in 2015, a pioneering solidarity-based communications agency in Seine-Saint-Denis. Deeply involved in local economic life, he has been president of Medef de l’Est Parisien since 2020 and sits on the Paris Île-de-France Chamber of Commerce and Industry.

Strengthening the strategic support capacity of executives

“Bastien’s dual experience—as a committed entrepreneur and a recognized representative of the economic world—is a major asset for our partnership,” say Benjamin Grange and Robert Zarader, co-founders of Mascaret Partners.

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Today, we are pleased to announce the merger between Mascaret, a specialist in business communication, and Bona fidé, the forward-thinking agency.

Our merger gives rise to a new independent communications and influence consulting firm with more than 50 employees in France.

🚀 Our ambition: to serve the value and values of the company.

We now combine unique expertise in communications intelligence and strategic narrative design with combined capabilities in media relations, public relations, institutional relations, crisis management, business diplomacy, opinion analysis, and editorial creation.

The operation is supported by €7 million in fundraising, with a strengthening of the position of the Entrepreneur Invest fund.

The two brands, Bona fidé and Mascaret, will continue to exist. The management of the new entity will remain in the hands of the partners: Raphaëlle Giniès, Stéphanie Laurent, Estelle MONRAISSE, Laure Pallez, Léa Roussarie, Yves CENSI, and Samuel Jequier. Joint governance will be led by Robert ZARADER and Benjamin GRANGE.

This is a new chapter for each of the employees of the new entity…

See you soon for more announcements.

On September 27, 2025, Laure Pallez moderated a roundtable discussion with Carole Delga on the international situation at the Rencontres de la Gauche (Left-wing Meetings) in Bram, in the Aude department, last weekend.

At BRAM 2025, we asked the uncomfortable question: is globalization a happy or a sad phenomenon?

🌍 Testimonials, debates, voices for peace, different perspectives on the Middle East, the political consequences of climate change, the notion of sovereignty at a time when politics, economics, and technology are increasingly converging. Committed speakers and a national narrative to be rebuilt so as not to give in to the temptation to turn inward.

Between the tech titans of Silicon Valley and the strategists in Beijing, Europe must forge its own path: that of a balancing power, bold diplomacy, and a narrative capable of bringing people together.

This weekend, a technical glitch paralyzed the payment services of several banks. But what is being described as a technical glitch actually reveals a much deeper symbolic crisis.

💳 The bug didn’t just prevent transfers and payments. It affected a fundamental symbol: our relationship with money. In a context of growing mistrust of financial institutions, this failure has reignited conspiracy theories about citizens losing control of their money, the forced digitization of payment methods, and even theories of collapse.

📊 What social media is saying According to a Talkwalker analysis of two of the banks affected, this event generated:

📈 The biggest spike in mentions in 13 months

💬 65,000 mentions over the weekend, almost twice as many as previous peaks

📉 The biggest drop in sentiment in 13 months

😠 60% negative sentiment

The most viral posts did not focus on the technical nature of the bug, but on political and societal interpretations. The conspiracy theory sphere seized on the subject, linking it to the call for cash payments scheduled for September 10.

🧠 Key takeaways

In a world where every technical incident can turn into a symbolic crisis, speed, transparency, and contextualization are the pillars of effective communication.

It is no longer just a matter of fixing the problem, but of reassuring, explaining, and anticipating in order to preserve the contract of trust between the brand and its users.

It may be tempting for the company affected by the outage to remain silent. But staying silent means losing control of the narrative, which can then be exploited by others.

🎯 Internship – Junior Business Communications Consultant

Join a leading business communications firm based in Paris’s 1st arrondissement starting in summer 2025!

▶️ What you’ll be doing: monitoring, press relations, stakeholder mapping, project management, corporate communications.

🎓 Do you have a bachelor’s or master’s degree, are you thorough and curious, and do you have strong analytical and writing skills?

📩 Send your resume and a short cover letter to recrutement@mascaret.eu

This week, we are proud to highlight the impressive visibility of our client SpaceDreamS in Le Figaro, which devoted a long article to its bold vision of access to space on the occasion of the #Bourget hashtag trade show.

✨ Far from making abstract promises, Christian Canart, CEO of SpaceDreamS, and his team are applying a simple but revolutionary principle to the space sector: sharing launch pads in the same way that runways are shared at airports. It’s an industrial, pragmatic approach designed to support the rise of small and medium-sized launchers.

Their goal? To create a global network of universal, mobile space bases capable of accommodating light launchers, reducing launch costs by half, and opening up access to space to new public and private players.

👏 Bravo to the SpaceDreamS teams. Thank you for your trust!

A clash of realities or a widening of the Overton window?

The clash of realities is that of a Europe of 27, or that of the founding fathers, according to some commentators, seeking its place in the economic and technological competition between China and the US. A Europe forced to juggle between a minimalist agreement with the US and a delicate dance with Beijing.

What if the Overton window widened to the point where “Make Europe Great Again” became audible?

European sovereignty, a concept unknown in Washington, is gradually becoming a shared horizon. Fiction or reality?

Businesses, civil society, journalists, international think tanks… all came together for an edition marked by intense discussions and a wealth of perspectives.

📆 See you in a year.

Laure Pallez, Senior Partner at Mascaret Partners, is receiving Liz Oxhorn, the founder of Sonnet, a political and policy communications firm.  Liz has worked on five US presidential elections – including most recently on the K. Harris for President campaign – and served in the Obama White House.

Some of the themes covered in this informal conversation:

• What recent event in the US, besides the 2024 election, provides insights into the current global disruption? 

• What does it take to overcome disinformation in an era of fragmented information consumption?

• What should your social media mix look like in this new environment? Why are podcasts and Substack hot right now?

• What is the most important characteristic in communications right now? Etc.

Click here to listen to the entire podcast!