Category: Corporate News

Today, we are pleased to announce the merger between Mascaret, a specialist in business communication, and Bona fidé, the forward-thinking agency.

Our merger gives rise to a new independent communications and influence consulting firm with more than 50 employees in France.

🚀 Our ambition: to serve the value and values of the company.

We now combine unique expertise in communications intelligence and strategic narrative design with combined capabilities in media relations, public relations, institutional relations, crisis management, business diplomacy, opinion analysis, and editorial creation.

The operation is supported by €7 million in fundraising, with a strengthening of the position of the Entrepreneur Invest fund.

The two brands, Bona fidé and Mascaret, will continue to exist. The management of the new entity will remain in the hands of the partners: Raphaëlle Giniès, Stéphanie Laurent, Estelle MONRAISSE, Laure Pallez, Léa Roussarie, Yves CENSI, and Samuel Jequier. Joint governance will be led by Robert ZARADER and Benjamin GRANGE.

This is a new chapter for each of the employees of the new entity…

See you soon for more announcements.

On September 27, 2025, Laure Pallez moderated a roundtable discussion with Carole Delga on the international situation at the Rencontres de la Gauche (Left-wing Meetings) in Bram, in the Aude department, last weekend.

At BRAM 2025, we asked the uncomfortable question: is globalization a happy or a sad phenomenon?

🌍 Testimonials, debates, voices for peace, different perspectives on the Middle East, the political consequences of climate change, the notion of sovereignty at a time when politics, economics, and technology are increasingly converging. Committed speakers and a national narrative to be rebuilt so as not to give in to the temptation to turn inward.

Between the tech titans of Silicon Valley and the strategists in Beijing, Europe must forge its own path: that of a balancing power, bold diplomacy, and a narrative capable of bringing people together.

This weekend, a technical glitch paralyzed the payment services of several banks. But what is being described as a technical glitch actually reveals a much deeper symbolic crisis.

💳 The bug didn’t just prevent transfers and payments. It affected a fundamental symbol: our relationship with money. In a context of growing mistrust of financial institutions, this failure has reignited conspiracy theories about citizens losing control of their money, the forced digitization of payment methods, and even theories of collapse.

📊 What social media is saying According to a Talkwalker analysis of two of the banks affected, this event generated:

📈 The biggest spike in mentions in 13 months

💬 65,000 mentions over the weekend, almost twice as many as previous peaks

📉 The biggest drop in sentiment in 13 months

😠 60% negative sentiment

The most viral posts did not focus on the technical nature of the bug, but on political and societal interpretations. The conspiracy theory sphere seized on the subject, linking it to the call for cash payments scheduled for September 10.

🧠 Key takeaways

In a world where every technical incident can turn into a symbolic crisis, speed, transparency, and contextualization are the pillars of effective communication.

It is no longer just a matter of fixing the problem, but of reassuring, explaining, and anticipating in order to preserve the contract of trust between the brand and its users.

It may be tempting for the company affected by the outage to remain silent. But staying silent means losing control of the narrative, which can then be exploited by others.

🎯 Internship – Junior Business Communications Consultant

Join a leading business communications firm based in Paris’s 1st arrondissement starting in summer 2025!

▶️ What you’ll be doing: monitoring, press relations, stakeholder mapping, project management, corporate communications.

🎓 Do you have a bachelor’s or master’s degree, are you thorough and curious, and do you have strong analytical and writing skills?

📩 Send your resume and a short cover letter to recrutement@mascaret.eu

This week, we are proud to highlight the impressive visibility of our client SpaceDreamS in Le Figaro, which devoted a long article to its bold vision of access to space on the occasion of the #Bourget hashtag trade show.

✨ Far from making abstract promises, Christian Canart, CEO of SpaceDreamS, and his team are applying a simple but revolutionary principle to the space sector: sharing launch pads in the same way that runways are shared at airports. It’s an industrial, pragmatic approach designed to support the rise of small and medium-sized launchers.

Their goal? To create a global network of universal, mobile space bases capable of accommodating light launchers, reducing launch costs by half, and opening up access to space to new public and private players.

👏 Bravo to the SpaceDreamS teams. Thank you for your trust!

A clash of realities or a widening of the Overton window?

The clash of realities is that of a Europe of 27, or that of the founding fathers, according to some commentators, seeking its place in the economic and technological competition between China and the US. A Europe forced to juggle between a minimalist agreement with the US and a delicate dance with Beijing.

What if the Overton window widened to the point where “Make Europe Great Again” became audible?

European sovereignty, a concept unknown in Washington, is gradually becoming a shared horizon. Fiction or reality?

Businesses, civil society, journalists, international think tanks… all came together for an edition marked by intense discussions and a wealth of perspectives.

📆 See you in a year.

Laure Pallez, Senior Partner at Mascaret Partners, is receiving Liz Oxhorn, the founder of Sonnet, a political and policy communications firm.  Liz has worked on five US presidential elections – including most recently on the K. Harris for President campaign – and served in the Obama White House.

Some of the themes covered in this informal conversation:

• What recent event in the US, besides the 2024 election, provides insights into the current global disruption? 

• What does it take to overcome disinformation in an era of fragmented information consumption?

• What should your social media mix look like in this new environment? Why are podcasts and Substack hot right now?

• What is the most important characteristic in communications right now? Etc.

Click here to listen to the entire podcast!

Jean-Claude Mailly joins Mascaret (formerly Dentsu Consulting) as Senior Advisor.

We are delighted to announce that Jean-Claude Mailly, former Secretary General of Force Ouvrière, has joined Mascaret as Senior Advisor.

Drawing on his expertise and 14 years’ experience at the head of the trade union, Jean-Claude Mailly will play a key role in supporting our customers on strategic and sensitive issues, particularly in the management and communication of relations between employees, management and social partners.

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Mascaret at the heart of the international promotion of French innovation in security/safety/cybersecurity at Intersec 2024!

We are delighted to share that Mascaret (formerly Dentsu Consulting) was represented at Intersec 2024 Dubai by our senior partner, Reza SADRI. This event is renowned as a leading security, safety and cybersecurity show, attracting experts and industry leaders from all over the world, especially from the Asian continent.

The event provided an ideal platform to explore cutting-edge innovations and discuss emerging trends in the security sectors.

For Mascaret, 2023 was a pivotal year, synonymous with challenges and successes. New customers, partnerships with key players, international events, development of our offering, Agency of the Year award in the business communications category and, above all, a fund-raising campaign to provide us with the means to sustain our growth.

On the agenda for 2024: ramping up business communications, working on perception models, opinion and AI…

A big thank you to our employees, customers and partners for their trust, and may 2024 be a year full of success and ambition!