Gabriel Attal becomes France’s favorite politician… but Emmanuel Macron doesn’t benefit from appointing him to Matignon!
Every month, Mascaret (formerly Dentsu Consulting) publishes a political barometer, in collaboration with ODOXA and Public Sénat, to take the temperature of the #opinionpublique. Discover below an extract from the Expert’s Eye column by Benjamin GRANGE, CEO of Mascaret, and Yves CENSI, Senior Partner.
Gabriel Attal, who has just taken up his post at Matignon, has established himself as the political figure who has generated the most hits on #socialnetworks, with the exception of the President of the Republic. With over 1,400,000 mentions in the space of just one month, this represents a 600% increase on the previous month. This appointment has partially convinced the French, with Gabriel Attal benefiting from a significant rise in #sentiment towards him, but only for a short time.
While Gabriel Attal remains the undisputed #political figure of the new year, his ministers have also generated #engagement. Two personalities in particular crystallize the debate: Amélie OUDÉA-CASTÉRA, the new Minister of Education, saw an impressive rise in both mentions (+4615%) and commitments (+13403%), as did Rachida Dati, Minister of Culture (+2735% and +7828.6% respectively).
On the far right of the hemicycle, there was a big drop in interest in political headliners: Éric Zemmour (-28% mentions compared to last month), Marion Maréchal (-45.7%) and Marine Le Pen (only +6% due to Bruno Le Maire’s interpellation of her). On the left of the political spectrum, the observations are the same: Jean-Luc Mélenchon (-58.5%), Adrien Quatennens (-66%) and Fabien Roussel (-30.2%). Radical political parties let the newly-formed government take the media spotlight.
Find the full ODOXA-Mascaret poll below:
