Month: April 2023

Odoxa-Mascaret political barometer: unpopularity and radicalization online

Online discussions about Emmanuel Macron reach their highest level since the presidential election… and their details reveal the radicalization of resentment towards the head of state.❗📣❗

Once a month, Mascaret (formerly Dentsu Consulting) and its partner ODOXA bring you a Political Barometer to take the temperature of public #opinion. This month, Emmanuel Macron and the members of the government are experiencing an avalanche of negative opinions on the web: “The record goes to the Minister of the Interior with a peak of 90% of negative opinions!” We also observe a strong radicalization of online discourse, against the government, but also against the police. On the opposition side: François Ruffin is doing well with 45% of positive opinions, Fabien Roussel has a strong commitment (+240% compared to last month) while Eric Ciotti, more discreet, has a decline of 65%. In the background, Marlène Schiappa and the Marianne Fund affair continue to animate the conversations of the French online.

Find on our website all our analyses, presented by Yves Censi in the program Sens Public of Public Sénat alongside Thomas HUGUES, Emilie Zapalski, Céline Bracq, Mathieu Souquière, Jean-Sébastien Ferjou for Atlantico.

Discover More

Ecorama : presentation of our analysis to Guillaume Texier from Rexel

Twice a month, we are invited to the Boursorama Friday show to present the results of our #socialnetworking analysis. This week: Guillaume Texier, CEO of Rexel, was David Jacquot’s guest!

In summary: an indisputable reputation in #btob even if the activity remains poorly known to the general public.

It is certain that Rexel has many trump cards up its sleeve: an ambitious inclusion policy, a strong commitment to #decarbonation, and finally an expertise to share on #transitionenergetics and in particular on the acceleration of electrification.

Find here the Ecorama – La Grande Interview program, where David Jacquot offers the floor to our Benjamin Grange to present his guests with an overview of their perception in the online media and on social networks.

Discover More

Climate change: a lot is expected of FoodTech!

66% of respondents want FoodTech to focus on developing sustainable agriculture and more responsible consumption.

The sector will have to offer increasingly innovative solutions to meet this expectation… and prove right the 58% of respondents who believe that technology can help improve the quality of food.

“Delivery, but also online reservation or rating systems, diet applications or consumption habits modification (especially with an environmental perspective)…the French people who talk about FoodTech are numerous: 320,000 mentions on social networks spread over the last thirteen months!” specifies Benjamin GRANGE, Senior Partner of Mascaret.

“This concerns a younger generation. Those who entered through the #uberization systems are now looking for something totally different and this will have an impact on the application market ” develops Yves CENSI during the TECH&CO BUSINESS program on BFM Business.

Once a month, Mascaret (formerly Dentsu Consulting) and its partner ODOXA offer you an Innovation Barometer to explore the relationship of the general public to the evolutions of this world.

Find on our website the whole survey and the “Expert’s eye” section, in which we detail our analysis of #social networks. You can also watch the replay of BFMTV’s Tech&Co program where Yves Censi presented our barometer alongside Emile Leclerc for Odoxa, Claire Gourlier for Kea & Partners and Frédéric Simottel.

Find on our website the whole survey and the “Expert’s eye” section, in which we detail our analysis of #social networks. You can also watch the replay of BFMTV’s Tech&Co program where Yves Censi presented our barometer alongside Emile Leclerc for Odoxa, Claire Gourlier for Kea & Partners and Frédéric Simottel.

Discover More

Mascaret X Challenges: new power networks and influencers

We are proud to have been able to collaborate with the leading newspaper Challenges on their latest cover story: New #power networks and influencers! 📰📲💡

Mascaret, a leader in business communication, was asked by Challenges’ teams to analyze influencers and their economic potential: network mappings, personality studies, #revenue projections and influencer rankings… Our teams multiplied approaches to provide Gilles Fontaine and Thuy-Diep Nguyen with a maximum of elements.

You will find several interventions of our Senior Partner Benjamin GRANGE, among other portraits – Lena Situations, Isabel Marant, Hugo Travers/HugoDécrypte, Thomas Pesquet – and interviews – Ruben Victor Cohen and Rubben CHICHE for Follow Agency, Pierre-Hubert Meilhac for Ogilvy Paris. Our firm brings its expertise on the current state of influencer networks, especially their value and valuation as intangible #assets to the world of #companies and #brands. We are delighted to be recognized for our #analysis and #advice work and we thank the Challenges editorial team for this partnership.

You can find all of our articles in the April issue, in print on newsstands or in digital format on the Challenges website.

Discover More

Mascaret joins the international network IPRN

We are proud to announce that Mascaret (anciennement Dentsu Consulting) has joined the International Public Relations Network (IPRN) ! 🌍

To deliver our value proposition, we build on existing #marketing and #communication capabilities such as PR, event, #socialmedia #influence, network meeting, #sociallistening… to fine tune company’s perception.

IPRN is an international network of independently owned and managed communications and #publicrelations agencies with more than 50 members in +100 top cities and more than 40 countries around the world. The full list is available on our website or on the IPRN’s.

In addition to our Parisian and Dubai offices, this partnership will allow us to strenghten our capacity to project our #business #consulting offer globally !

Discover More

Mascaret is recruiting!

You have experience in business and management consulting and you are looking for a dynamic company that focuses on well-being, QWL and training of its employees? Mascaret is recruiting !

We are looking for a dynamic and conscientious senior consultant who will be able to understand and appreciate the wide variety of our clients. He/she will be able to advise our clients on their #influence and #reputation strategy as well as accompany them in building relationships with institutional partners, the business ecosystem, journalists and influencers. We are recruiting someone with a minimum of 3 years of experience in the required field and no obligation to reside in the Paris area.

Our firm, Mascaret (formerly Dentsu Consulting) is a leader in business communication (influence, public affairs, strategic communication, valuation of #intangible assets). Our clients are business leaders (ETI, SME, start-ups), unions, associations active in the fields of #deeptech, cyberdefense, #ecommerce, #health, #NewSpace, cinema and in the public and political sector, in France and EMEA.

If your profile and ours seem to match, do not hesitate to apply via APEC at the following address

https://www.apec.fr/candidat/recherche-emploi.html/emploi/detail-offre/170655724W?partenaire=false&typesConvention=143684&typesConvention=143685&typesConvention=143686&typesConvention=143687&lieux=590711&motsCles=consultant%20communication&page=0&selectedIndex=1

See you soon!

Discover More

Ecorama : Benjamin Grange presents our analysis to Christophe Périllat from Valeo

Our CEO Benjamin GRANGE was invited this Friday on Boursorama to present to Christophe Périllat our analysis on Valeo’s online reputation. The result? A very positive #perception for the company, around the triptych innovation, French pride and social dialogue! 🚗

In this new insert of Ecorama – La Grande Interview, David Jacquot offers the floor to our #analysts to present his guests with a quick overview of their perception in online media and on #social networks.

This week, it was Mr. Christophe Périllat, Valeo’s CEO, who could react to this overview of the image that Internet users have of the company. The results are positive for the French automotive supplier, as their values of #innovation and #development are at the top of the list in the minds of the French! The company’s stance in favor of #MadeInFrance was also widely praised, while social dialogue also emerged as one of the key issues related to the brand’s image.

Join us soon in a future Ecorama program for a new overview of a major French company!

Discover More

Pension reform: in the face of the latest events, the popularity of the president and his government is plummeting. 🗣️🔊📉

Now 70% of French people think he is a “bad president”. And he is not the only one to suffer from this reform in the #opinion: with 28% of positive judgments, his first Minister reaches one of the lowest levels of popularity ever recorded for this function in the last 10 years.

“On a subject that affects the French social model, which is based on social dialogue, the concentration of the decision is perceived as ‘alone against all'”, analyzes Benjamin GRANGE. “The volume of conversations about him exceeds all records! In doing so, the President finds himself designated from all sides as the chief responsible for the manner, highly criticized on the #social networks, in which the reform was passed.”

Yves CENSI, former Member of Parliament and Senior Partner of Mascaret (formerly Dentsu Consulting), confirms: “The impression is that the democratic ‘rules of the game’ have not been respected on both sides of the political arena. We are heading towards a worrying shift in social #mobilization. Even if the volume of conversations on the subject of pensions seems to be decreasing in trend, the #radicality of the comments made against the President and the reform rather points towards a rise in #tension. The feeling of injustice and lack of listening feeding the emotion, fueling a passage to #militant act.”

Find the exclusive ODOXA-Mascaret poll below.

Barometre-Politique-Odoxa-Mars-2023-1-1Télécharger
Discover More