Top political influencers

On Sunday April 10, 22, the French moved to the various voting centers to decide who should become head of state, including nearly 5 million 18-24 year olds. Who are their political influencers?

A specificity emerged during this first round

Mobilization and participation of young people. And this, despite the higher abstention rate than 2017 (1st round: 22.2% in 2017, against 25.14% in 2022). When, at the end of March, the magazine Challenges and Mascaret revealed a ranking of the 10 best political influencers of the year, a majority of them were from the new generations and monopolized digital platforms. They analyze political news, subsequently touching on a new, younger segment that is usually not very sensitive to certain themes.

The role of political influencers

This is the case of the young journalist Hugo Travers who, at barely 24 years old, has a YouTube channel – Hugo Décrypte – which exceeds 4,500,000 subscribers. He had already stood out during the 2017 presidential elections by interviewing the candidates. Since then, his notoriety and his legitimacy with the French have continued to grow, making him the youngest face of the free treatment of national and international news.

We also find in this ranking Tatiana Ventôse who uses the codes of social networks to inform her almost 300,000 subscribers on YouTube and Instagram, the excellent Clément Viktorovitch, political scientist, journalist, role player and expert in rhetoric who occupies the fourth place in the ranking, Pascal Boniface, famous director of the Institute of International and Strategic Relations (IRIS) and his school (IRIS SUP’), or even Jean Massie and Usul of Mediapart in the program Backseat, etc.

Youth and politics are no longer opposing terms.

Young people occupy an important place on the scene of political debate in France, a place they did not expect. For the majority, this success is the result of opportunities seized thanks to digital communication tools. The “younger generation” has long been considered apolitical, but the current paradigm exposes the obsolescence of such ideas. Youth and politics are no longer opposing terms.

It is therefore judicious to observe the impact of this new commitment of young people on the outcome of the presidential elections. Are we going to witness a drop in their participation when we know that their favorite candidate, Jean-Luc Mélenchon, will not be in the second round? This one obtained more than 30% of those under 35 years old, as for the reverse, the electorate aged at least 60 years old mainly focused on Emmanuel Macron. Are we facing a real intergenerational conflict? The role of political influencers will be key in the future.

Find the details of our inquiry by clicking on this link.

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Top influencers science

Challenges revealed the details of its “Influencers” report written in collaboration with Mascaret! This week, science is in the spotlight 🔭🧬

We are very proud to be able to share this top 10 with you. Non-exhaustive, it pushes forward great scientific figures, but above all, to popularizers! Of course, there are the all-important Thomas Pesquet and Jean-Marc Jancovici, as well as Fred Courant for L’Esprit Sorcier. We wanted to highlight the creators of new generation content.

Thus, it is the excellent Romain “Monté” Filstroff from Linguisticae, the unusual Patrick Baud from Axolot, Léo Grasset from Dirty Biology or even Marion “Professor Moustache” Montaigne who come to dot this ranking. All these science influencers have greatly contributed to the better dissemination of scientific knowledge!

Read the full article by clicking here.

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What impact for the McKinsey scandal on the french presidential election?

A look back at Benjamin GRANGE‘s analyzes of the McKinsey scandal on the eve of the 2022 presidential elections. Presented by Myriam Encaoua on the program Ça Vous Regarde on LCP (La Chaîne Parlementaire) and alongside Lasserre Isabelle, Journalist for Le Figaro. We find a decryption of all the information that upsets the last days of the French presidential elections of 2022.

Both sources of information and distribution channels, social networks are now essential elements of any electoral campaign. These allow candidates to challenge, get people to talk about, and then vote, a larger and more diverse audience than usual.
And given the mass of reactions produced by digital communication tools, it is impossible for certain political figures – who have still not decided on the candidate for whom they will sign, like Nicolas Sarkozy -, to escape multiple questions from the public and the press. What should be understood from the latter’s silence on his “favorite candidate” for the supreme magistracy?

“The McKinsey scandal: a blessing for the opposition”

Immediacy being essential on social networks, the mass of information produced testifies to the vigor of the public for the subjects. This makes it possible to base a judgment on the candidates for the positions of president. This is the case, for example, with the McKinsey scandal, which “poisoned Macronie” with its #McKinseyGate arising on the eve of the departure of the French for the polls. What consequences can this political scandal have in our current context?

For Benjamin Grange, this case represents “blessed bread for all opponents of Emmanuel Macron. Political opponents from all sides pounce on it and it is they who ultimately manage to score the most points. Similarly, he deplores the unfair juxtapositions of certain opponents, in particular Philippe de Villiers, whom he quotes during his speech. “Instead of talking about consulting firms, he talks about ‘private pharmacies’. We can clearly see where he wants to go. He tries to highlight one thing: the taxpayer pays twice. Once for senior officials and once for McKinsey consultants. It obviously puts the 2 populations in the same basket…”.

To follow his entire speech, you can watch the program again by double clicking below.

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Zelensky in front of the European parliaments

We shared our weekly analysis of European news with you on the Vu d’Europe program of LCP. Alongside Brigitte Boucher, Marc Bassets, correspondent for El Pais, and Alex Taylor European journalist for France Inter, Benjamin GRANGE reviews the reactions to the intervention of the Ukrainian president in Parliament:

“On socialmedia, we talk about Ukraine and we talk about Zelensky. An unmistakable figure is 3.6 million requests in Europe over the last 30 days, i.e. 1,000 times more than over the same period last year!

However, as the mentions are down since the beginning of the conflict, President Zelensky is using drastic means to prevent Ukraine from being a conflict whose media coverage would be passive, frozen, like what we have been able to see in Syria, Yemen or Ethiopia. If we want to use, as Zelensky does, communication as a weapon of war, we must ensure that the conflict remains in the minds of European populations.

It does not take more to trigger an operation of ‘media rearmament’. The effect is immediate: the conversation curves in Italy, Germany or France peak after each of his respective interventions. If the operation appears successful at first sight, generating moments of European communion, the phenomenon is ‘pschit’, lasting only one day before returning to normal. Even the great figures invoked (destruction of Genoa, the Berlin Wall, Verdun) did not hit the mark on social networks. „

Find our full analysis in the replay of the show here!

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Challenges and Mascaret collaborate for a special report on “Influencers”

🎉 We are honored to have been able to collaborate with the Challenges teams in the development of this file! 🎉

From Jean Massiet to Thomas Pesquet, find your favorite influencers exclusively or discover new ones in this top 50 established by our firm. Economy, science, politics, high-tech and entertainment: they are all there.

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The French are worried about the carbon footprint of their digital use, but what do they do with it?

Benjamin GRANGE was Frédéric Simottel’s guest on BFM Business’ 01 Business program to share the new Dentsu Consulting – ODOXA innovation barometer! Alongside our partners Lestrohan Erwan from ODOXA and Matthieu Locci for Leyton, we were able to summarize the results of our research on the theme “The French and the digital carbon footprint”, exclusively for BFMTV.

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