Category: Corporate News

🌟 Mascaret will be present at InterSec Dubai, one of the top security/safety/cyber event in the world, featuring over 1,000 exhibitors spread through 12 halls! 🌟 
 
📍 Location: Dubai World Trade Centre
 
📅 Date: 16 to 18 January 2024
 
We are thrilled to share that our esteemed Senior Partner, Reza SADRI, will be representing Mascaret (anciennement Dentsu Consulting) at the prestigious INTERSEC – EXPO trade show in Dubai! 
 
#Intersec is renowned as the leading trade fair for #Security, #Safety & #Protection, gathering experts and industry leaders from around the globe. This event presents an unparalleled opportunity for networking, exploring cutting-edge innovations, and discussing emerging trends in security and safety. Reza Sadri will be available to meet with clients, industry partners, and fellow experts to discuss how Mascaret can help navigate the landscape of corporate communications on complex issues. 
 
🔗 Don’t hesitate to contact us if you wish to arrange a meeting with during the trade show! 
 
Let’s connect, explore, and innovate together at Intersec in Dubai! 

#Innovation #Networking #Consulting #GlobalLeadership #Cyber #Cybersecurite #Cybersecurity #CybersecurityAwareness

🇪🇺 Mascaret was present at the European Business Summit 🇪🇺

We had the privilege of taking part in the European Business Summit on Wednesday November 29. This key event on the European scene brought together eminent personalities from the European Commission, European governments and leading companies such as Amazon and Google.

This year’s central theme was: The 2024-2029 EU Agenda: Strong Business for a Stronger Europe. We took part in a series of exciting conferences exploring Europe’s digital future, the topics of artificial intelligence and the circular economy, as well as the regulatory challenges of the digital world. At the heart of this edition, a key issue emerged: How can we make digital a vector of growth, resilience and sustainability for Europe?

This event has not only strengthened our commitment to actively contribute to Europe’s resilience and prosperity, but also provided us with new perspectives to help our customers succeed in these ever-changing sectors.

This summit, which brings together the worlds of business and politics, enables us to consolidate our presence and relationships on the European stage, so that we can better support our customers in their projects!

🌍 Despite the growing importance of the environment to the French, 80% doubt that #COP28 in Dubai will succeed in achieving its goals. 🌍

Mascaret is proud to present the results of its survey, in partnership with ODOXA for Capital France, BFM Business and The Good. In this analysis, we take a look at how the French perceive COP28 and #ecologicaltransition.

COP28 opens this Thursday in Dubai, but for 8 out of 10 French people, it will not achieve its objectives. 70% think it comes too late and 68% are shocked by the choice of #Dubai for an environmental summit. What’s more, 58% of those polled even consider that this COP will not be beneficial for the image of the Gulf countries.

Bitterly, public confidence in the “COP” mechanism has declined, dropping 9 points since COP21 in Paris. In retrospect, 82% of French people feel that COP21 was a failure.

However, this growing #distrust is in line with the emergence of ecological concerns among the French: 9 out of 10 French people feel that protecting the #environment is an important concern. The debate between the end of the month and the end of the world seems to have partially subsided: 60% of those questioned believe that in times of crisis, environmental policies should be pursued, as they are not incompatible with growth and employment.

While the French have changed their habits – 87% say they are careful to limit their #environmentalimpact – more than two-thirds say they are dissatisfied with government action in this area, and say they don’t feel well-informed by the public authorities on the policies put in place for the ecological transition.

Find out more about the ODOXA-Mascaret survey below:

A difficult month for all political staff, while the consequences of the conflict in the Middle East continue to have an impact on French society…

Every month, Mascaret (formerly Dentsu Consulting) publishes a political barometer, in collaboration with ODOXA and Public Sénat, to take the temperature of #opinionpublique. Discover below an extract from L’œil de l’expert by Benjamin GRANGE and Yves CENSI.

The French are gradually turning away from the subject of Israel-Palestine: while the conflict in the Middle East continues unabated, its influence on French society is diminishing. All political players are seeing their media presence decline, or at least remain stable, and mentions of Israel or Palestine on the networks are steadily decreasing, from an average of 700,000 mentions per week at the end of October to 200,000 mentions at the end of November. But the issue of #antisemitism leaves deep political scars… Conflict-related events remain the biggest media peaks of the last 30 days. This month’s major event, the march against anti-Semitism organized by Yaël BRAUN-PIVET and Gérard Larcher, provoked much debate. The absence of the President of the Republic was a topic for analysts, but for the general public, it was above all the issues around the #LFI and #RN parties that divided.

The RN and Marine Le Pen: the big winners? Rassemblement National figures have found themselves in the spotlight this month.The topic of the ex-Front National’s presence at a march against anti-Semitism raised questions on #socialnetworks. Marine Le Pen saw an impressive rise in mentions (+65%) and engagements (+140%), as did Jordan Bardella (+75% and +185% respectively).While the sequence benefited the former, reducing his negative sentiment from -85% to -65%, the latter’s intervention on BFMTV on November 5 (“I don’t believe Jean-Marie Le Pen was anti-Semitic”) was very badly perceived, temporarily sinking his perception from -45% to -70%.The figure of the former party boss thus remains a repulsive scarecrow for the French, without however harming his daughter.For his part, Jean-Luc Mélenchon is no longer the center of conversation, seeing his mentions drop by a third (-37%) and his rating stabilize at -65%, compared with an average of -80% since the start of the conflict.

Find out more about the full ODOXA-Mascaret survey below:

Who are young French people? Our latest exclusive survey reveals that clichés don’t always reflect reality: 8 out of 10 of the youth are proud to be French, and 7 out of 10 are optimistic about the future, even though half believe they are suffering from a social downgrade compared to their elders! Yves CENSI, Senior Partner of Mascaret, was at the #AcademieSynopia to detail these results.

The Synopia Academy took place on Monday 21st, organized by our partners Synopia, the Governance Laboratory, in association with the World Forum for a Responsible Economy. Synopia gives the floor to eminent speakers from the institutional, political and economic worlds, to inspire debate on societal and governance issues. Yves CENSI, Senior Partner of Mascaret, took advantage of the event to present the exclusive results of our ODOXA survey on youth in France.

This survey examined French perceptions of today’s youth, comparing the views of 18-34 year-olds with those of the general population. Beyond the sometimes spectacular confirmations, it also brings its share of surprises and goes against certain preconceived ideas.

It’s important to remember that 80% of 18-34 year-olds surveyed said they were #proud to be French. This is more or less the same level as their elders (79%), and flies in the face of the widespread preconception that young people no longer feel any attachment to their country.

They are also more #confident in the future: 51% say they are optimistic and 21% very optimistic. They are therefore more hopeful than the general population (68% in total). It should be noted, however, that feelings of #apathy and #discouragement are also higher (respectively 49 and 54% vs. 41 and 45%): young people are therefore more likely to often feel extreme emotions.

This is borne out by their sense of #socialclassification: half of 18-34 year-olds think their situation is worse than that of their parents at their age. And only a quarter think it’s better. These figures are similar to those for the general population, but are steadily rising: only 17% felt downgraded in 2002.

As a logical result, all generations agree on one point: three-quarters of those surveyed are convinced that young people are being let down by public policies. This trend is reflected in a crisis of #confidence and a record #abstention (42% of 18-24 year-olds). Young French people tend to #engage in an associative cause (81%), reflecting their strong desire for solidarity.

This survey reshuffles the deck when it comes to the perception of young people in France, far from the clichés that are all too often perpetuated. It’s a message that needs to be conveyed loud and clear by all the country’s socio-economic players. Visit our website for the full #survey and our #analyses.

Mascaret and Soffer Avocats combine their expertise to respond to the new realities of complex international litigation.

Mascaret, a leader in business communications, and Soffer Avocats, the business litigation firm founded by Ron Soffer in 1994, have created a specific offering to meet the new realities of complex international litigation.

While international cases and disputes are becoming increasingly frequent, they have changed both in nature and intensity. With the principle of extraterritoriality now an element of economic power, disputes today are more legally complex and more violent in the media arena. Quasi-political in nature, the origin of disputes is sometimes difficult to identify and isolate, as they are part of a multi-polar geopolitical context, often involving different legal systems. Influenced by public opinion, which has set itself up as a watchdog for virtuous corporate behavior, international disputes have become an occasion for public debate and a means of communication for certain stakeholders, who play a decisive role in the decision-making process. The timing of such disputes means that their perception must be anticipated, and their management requires anticipation and specific expertise well in advance of any legal proceedings.

This offer, unique on the market, provides international companies and institutions with coordinated management of legal, communication and judicial issues, enabling them to control the negative impact on business continuity and attractiveness.

From preventive to curative, this offer is able to:

• Provide companies with a diagnosis of public opinion and an upstream legal opinion, even if they already have initial advice, on an issue that could arise or that has already taken on a legal tinge, with unavoidable consequences in terms of image and reputation;
• Participate in a global strategy, because today’s challenges require a media response, on social networks, as well as relevant pre-litigation and litigation follow-up, in France and abroad;
• Anticipate potential difficulties that may arise from so-called weak signals, by implementing counter-measures;
• Reduce reputational risk and any form of erosion of corporate value by combating the spread of damaging perceptions;
• Multiply responses to the growing complexity of business and societal imperatives, particularly in the field of compliance;
• Be an asset in reassuring managers and economic players, to guarantee greater efficiency and effectiveness.

The involvement of Mascaret and Soffer Avocats will be based on freely negotiated fee agreements. An initial summary opinion, free of charge, may give rise to a choice of advisors. Soffer Avocats may offer services in batches and according to hourly rates.

Mascaret is an #InnovativeCompany! We are proud to announce that Mascaret (formerly Dentsu Consulting) has received the “Innovative Company” label from Bpifrance 🦾🥇.

This qualification is the result of our dedication to pushing back the boundaries of business communication. It is also a renewed commitment to our customers and employees. Today, we are more determined than ever to explore new ideas and technologies to gain in productivity and efficiency.

Finally, a big thank you to our teams for their unfailing dedication, to our partners for their confidence, and to the BPI for this “Innovative Company” distinction!

🌟 “Women are the world’s greatest reservoir of untapped talent”, said Hillary Clinton. Mascaret was honored to accompany its partners on this momentous event that is WomenForFuture! 🌟

A day to exchange views with inspiring women such as Betty Seroussi, Fabienne ARATA-CAMPS, Ayumi Moore Aoki on the place of women in the professions of the future. It’s all about economic performance, as Cecile BIASIO pointed out. At a time when 85% of jobs need to be reinvented, parity in the digital sector would boost France’s GDP by 10% (source: McKinsey). And as Elisabeth Richard reminded us: “Let’s never stop moving forward, because if we stop, the current will take us backwards.”

Our Associate Director Stéphanie Laurent was on hand to remind us that diversity and inclusion are essential drivers of business success, and this forum highlighted the fundamental role women play in the growth and prosperity of companies. We had the opportunity to join this discussion, and the day was rich in inspiration and the sharing of ideas!

Thanks to La Tribune for organizing the event. Thanks to Chiara Corazza, Sophie Iborra, Tatiana de Francqueville for making this WomenForFuture event possible.

#GenderDiversity #EconomicPerformance #Women’sLeadership

On Thursday September 28, Yves Censi, Senior Partner of Mascaret (formerly Dentsu Consulting) attended the conference “How to restore trust in Democracy” organized by Synopia, the Governance Laboratory, in partnership with Association des Etudiants MINERVE (AEM). A rich discussion in the presence of Jacky Isabello, business leader and communications expert, Didier Le Bret, diplomat and author, Jean Claude Mailly, former General Secretary of Force Ouvrière, and Joséphine Staron, Director of Studies and International Relations for Synopia.

Faced with a growing loss of confidence in democracy on the part of the French people, it is becoming imperative to rethink the way we do and live democracy. It is essential to reflect on the mobilization of all the players who contribute to the smooth running of democracy, as well as on the integration of the long term into a democratic process which, by its very nature, is constantly evolving. In this context, communication and the perception of actors and events are increasingly shaping reality.

The points of view of the four speakers led to an overview and solutions around three main themes:

➡️ How to make popular consultation and information gathering useful;
➡️ How can social partners, especially employee unions, develop their capacity to express socio-economic needs in decision-making processes?
➡️ How can majorities and minorities express themselves in a media ecosystem that is changing attitudes and behavior on a daily basis?