Category: Corporate News

Eco Keys n°4 is here! Eco Keys is a biannual magazine that explores the links between sustainability, environment and economy, and that Mascaret (formerly Dentsu Consulting) elaborates hand in hand with the eco-organization of chemical waste treatment EcoDDS.

To be found in this issue:
🍽 A feature on the food of the future “What will we eat tomorrow?”
💬 An interview with Thierry Fournier about the sustainable construction challenge that Saint-Gobain is taking up
🎨 A report on a unique process for recycling paint pots

Find an extract of the magazine here.

Mascaret is proud and happy to have received last night Jean-Louis Borloo, former Minister of State, Jean Claude Mailly, General Secretary of Force Ouvrière from 2004 to 2018 and Alexandre Malafaye, President of Synopia to exchange on the current situation in France and in Europe and on possible solutions.

We are proud to announce that Mascaret (anciennement Dentsu Consulting) has joined the International Public Relations Network (IPRN) ! 🌍

To deliver our value proposition, we build on existing #marketing and #communication capabilities such as PR, event, #socialmedia #influence, network meeting, #sociallistening… to fine tune company’s perception.

IPRN is an international network of independently owned and managed communications and #publicrelations agencies with more than 50 members in +100 top cities and more than 40 countries around the world. The full list is available on our website or on the IPRN’s.

In addition to our Parisian and Dubai offices, this partnership will allow us to strenghten our capacity to project our #business #consulting offer globally !

You have experience in business and management consulting and you are looking for a dynamic company that focuses on well-being, QWL and training of its employees? Mascaret is recruiting !

We are looking for a dynamic and conscientious senior consultant who will be able to understand and appreciate the wide variety of our clients. He/she will be able to advise our clients on their #influence and #reputation strategy as well as accompany them in building relationships with institutional partners, the business ecosystem, journalists and influencers. We are recruiting someone with a minimum of 3 years of experience in the required field and no obligation to reside in the Paris area.

Our firm, Mascaret (formerly Dentsu Consulting) is a leader in business communication (influence, public affairs, strategic communication, valuation of #intangible assets). Our clients are business leaders (ETI, SME, start-ups), unions, associations active in the fields of #deeptech, cyberdefense, #ecommerce, #health, #NewSpace, cinema and in the public and political sector, in France and EMEA.

If your profile and ours seem to match, do not hesitate to apply via APEC at the following address

https://www.apec.fr/candidat/recherche-emploi.html/emploi/detail-offre/170655724W?partenaire=false&typesConvention=143684&typesConvention=143685&typesConvention=143686&typesConvention=143687&lieux=590711&motsCles=consultant%20communication&page=0&selectedIndex=1

See you soon!

Now 70% of French people think he is a “bad president”. And he is not the only one to suffer from this reform in the #opinion: with 28% of positive judgments, his first Minister reaches one of the lowest levels of popularity ever recorded for this function in the last 10 years.

“On a subject that affects the French social model, which is based on social dialogue, the concentration of the decision is perceived as ‘alone against all'”, analyzes Benjamin GRANGE. “The volume of conversations about him exceeds all records! In doing so, the President finds himself designated from all sides as the chief responsible for the manner, highly criticized on the #social networks, in which the reform was passed.”

Yves CENSI, former Member of Parliament and Senior Partner of Mascaret (formerly Dentsu Consulting), confirms: “The impression is that the democratic ‘rules of the game’ have not been respected on both sides of the political arena. We are heading towards a worrying shift in social #mobilization. Even if the volume of conversations on the subject of pensions seems to be decreasing in trend, the #radicality of the comments made against the President and the reform rather points towards a rise in #tension. The feeling of injustice and lack of listening feeding the emotion, fueling a passage to #militant act.”

Find the exclusive ODOXA-Mascaret poll below.

Supporters of the pension reform are losing with public opinion, but opponents are unable to capitalize on this popular opposition.

Once a month, Mascaret (formerly Dentsu Consulting) and its partner ODOXA offer you a Political Barometer to take the temperature of public opinion. This month, the opposition to the reform is confirmed but does not benefit anyone. Watch the exclusive Eye of the Expert by Benjamin Grange and Yves Censi :

Emmanuel Macron impassive and silent in the face of social discontent: an unpopular and costly strategy for him and the Government

The strategy of the President of the Republic is confirmed: faced with the opposition to the pension reform, he is playing the fait accompli. Although he remains a strong symbol, he speaks very little on the subject. The mentions and commitments around his personality are in sharp decline (-20% and -15% respectively) and if his peaks of media coverage are around this controversial project, it is without intervention from him. In order to be in line with the president, Elisabeth Borne and her government are paying the price. Her statements are very badly received: when she says that the postponement of the retirement age “is no longer negotiable”, she reaches a record 80% of negative sentiment! The same is true for Olivier Dussopt, Olivier Véran or Bruno Le Maire, who are not spared by the opinion and whose strong presence in the media this month is costing them dearly. Except for one event that has been much talked about and that has seduced the public: the awarding of the Legion of Honor to Volodymyr Zelensky at the Élysée Palace on February 9. With 120,000 mentions and almost a million engagements (likes, shares, comments, etc.), the moment caused a strong reaction on social networks.

Facing the Government, the rise of a grassroots protest to the reform is growing…

Political activity is picking up in force: +47% of mentions on average over the month and +135% of commitments! That is to say that the political staff expresses itself more, that the media takes over more political information, but above all that the Internet users seize much more the debates, the pension reform being obviously the main subject of these conversations.

… But the hope of recovering the fruits of the anti-reform mobilization is fading from all political formations

Whether it is the government or the opposition, no one is gathering popular support. The political opponents are struggling to mobilize: Marine Le Pen stood back to dodge Volodymyr Zelensky’s visit to the Élysée Palace (see graphs), while Jean-Luc Mélenchon, who would certainly have liked to embody the opposition to the reform, saw his main peak of mentions – and by far, 77,000 mentions – concern… an eventful interview on BFM TV. Faced with the journalist Maxime Switek, he even ends up leaving the set.

LR: Eric Ciotti much more criticized for his support for Emmanuel Macron than approved for the ideological consistency claimed by the party

For their part, the Republicans are caught in the divide that saw Aurelien Pradié be ousted from his position as number 2 of the party because of his criticism of this same reform. A decision of Eric Ciotti that the opinion has not really approved.

Find the full barometer below or on the Odoxa website!

Photo credit: Grenoble demonstration (pension reform) of February 07, 2023 by Jean-Paul Corlin, Creative Commons.

Once a month, Mascaret (formerly Dentsu Consulting) and its partner ODOXA offer you a Political Barometer to take the temperature of public opinion. This month: all the protagonists of the social conflict around the pension reform are losing points in the opinion, the government would be held responsible in case of aggravation.

We share with you the “Expert’s Eye” section, in which Benjamin GRANGE and Yves Censi share their analysis of social networks:

Emmanuel Macron in Barcelona during the demonstrations against the pension reform: the art of being absent to better make people talk about him?

Emmanuel Macron, whose increased media activity was already observed in the last barometer of 2022, confirms the end of his retirement: +10% again this month, for a total that almost reaches again the 3 million mentions. The most striking element was undoubtedly his trip to Barcelona, the same day of the demonstration against the pension reform: more than 250,000 mentions and ten times the commitments. On their side, the members of the government who were until then at the front fade away: -15% for Elisabeth Borne, -30% for Olivier Véran and -40% for Gérald Darmanin! It is the turn of Oliver Dussopt, Minister of Labour, to take the lead: +200% of mentions, +300% of commitments.

Le Pen and Mélenchon neck and neck to be first opponent

Opposite them, the leaders of the Rassemblement National and La France Insoumise respond to this return of the President of the Republic: the first on regal and international issues, the second on social issues and pension reform. Jean-Luc Mélenchon retains a greater echo on social networks (400,000 mentions v. 200,000 for Marine Le Pen) but also encounters difficulties: his big announcement (he will not run for president in 2027) has gathered “only” 25,000 mentions – an honorable score but below the expected shock.

In the third place, the scandals are also making their way onto the networks: a sign of an intensification of political battles?

The political staff that follows them has also experienced a difficult month, many seeing spikes in media coverage, but for the wrong reasons: Canard Enchaîné article targeting Brune Le Maire, Mediapart revelations on Éric Ciotti, Libération accusations regarding Jordan Bardella’s income tax returns, but also Adrien Quatennens, François Bayrou and a few others… Alignment of the stars? Sign of an intensification of political fights? In any case, this type of content is extremely popular on social networks – Twitter in the lead – where the emotional and outrageous reaction is a hit.

Find the full survey below or on the Odoxa website.

83% of French people don’t trust cryptocurrencies! Mistrust stems from their image as an insecure investment (82%), volatile (80%), purely speculative (76%) and a strong association with dirty money (74%).

Once a month, Mascaret (formerly Dentsu Consulting) and its partner ODOXA bring you a Innovation Barometer to explore the general public’s relationship with developments in this world. This month: cryptocurrencies, unloved by the French.

We share with you the “Expert’s Eye” section, in which Benjamin GRANGE details our analyses of social networks :

Cryptocurrencies still suffer from a very negative public perception.

With over 3 million mentions and and almost 11 million engagements over the last 13 months, the topic of cryptocurrencies is alive and kicking. However, the sentiment metrics that accompany these figures reveal a major perception problem. Indeed, while conversations tend to be positive the majority of the time (between 10 and 15% positive sentiment), this rate plummets as soon as the general public gets to grips with the subject. When a news item sheds light on the cryptocurrency ecosystem, mainstream opinion is particularly wary. While this year’s Terra-Luna scandal and its founder’s flight from international justice come to mind, it was above all the crash caused by the bankruptcy of the world’s second-largest exchange, FTX, and its high-profile founder, Sam Bankman-Fried, that unleashed the passions. It also provoked the largest share of negative sentiment: -35% on November 14, 2022.

An ecosystem still too immature for the media.

While this figure in itself is hardly encouraging for the mainstreamization so desired by cryptocurrency players, the context is even more so. In fact, almost all the crypto news that has attracted the attention of the general public has been negative. So, like the FTX case and their embezzlement, when the general public hears about cryptocurrencies, it’s on the occasion of a scandal. Similarly, the most popular publications on social networks concerning cryptocurrencies are still all too often dangerous content: scams, conspiracies, dubious competitions, lamentations of people who have lost their savings… Or as the object of mockery! The cryptocurrency media ecosystem is therefore – at least on social networks – still far from ready for the global adoption desired by these same players.

Find the full survey below or on the Odoxa website.