Once a month, Mascaret (formerly Dentsu Consulting) and its partner ODOXA offer you a #Innovation Barometer to explore the general public’s relationship to the evolutions of this world. This month: GAFAM, a perception in trouble!

We share with you the “Eye of the Expert” section, in which Benjamin GRANGE details our analysis of #socialnetworks:

We no longer speak of “GAFAM”

Whether it’s about the “GAFAM” group or the associated mentions of these five large companies, the fact is that the category is less and less identified. Two key factors explain this dynamic. First, the multiplication of industry players that can be described as “Tech Giants”, which are making the news (Uber, Netflix, Twitter), American (Airbnb, Tesla) or not (Alibaba, Baidu, Tencent). In fact, it is becoming difficult to limit the problems created by these companies (personal data management, digital sovereignty, influence on public opinion, etc.) to GAFAM alone. Secondly, the new generation (led by “Gen Z”) no longer finds much meaning in this category, which is no longer in line with their use of social networks. They prefer Twitter, Tik-Tok or Instagram – which they differentiate from Facebook – and do not think of them as “companies” in the first place.

This outdated identification divides critics

As a consequence of this abandonment of the term, the small groups that speak loudest are gaining volume share. The less in tune opponents (personalities from the left as well as from the right) use it in their criticisms, but it is mainly the conspiracy groups that have reappropriated it. We find the classic elements of language, boosted by the anti-vax movement: the nebulous GAFAMs would have helped Bill Gates to introduce 5G in vaccines, etc. This mix of ideological genres is nevertheless a good reflection of mainstream criticism, which remains omnipresent and multi-partisan: risks of monopolies, foreign influence, power of private actors… The perception of the “Tech Giants” is getting worse overall, but if everyone agrees on the danger of the situation, few agree on the solution.

Find the whole survey below or on the Odoxa website.

Our CEO, Benjamin GRANGE, was offered a two-page article in Cap’IDF, the MEDEF’s reference business magazine. The subject? Between interconnectivity and interdependence, rethinking the end of hyperglobalisation and the return of #sovereignty as a new field of #opportunities in the medium term 🌍 📈

An issue that is all the more important for European #businesses of all sizes in this context of economic slowdown and regional conflicts! Mascaret (formerly Dentsu Consulting) is keen to systematically develop these issues within its consultancy offer in order to provide a broader contextual view – a particularly crucial axis during major #transformation projects or key moments in the life of companies.

Cap’IDF #offer #consulting #ceo #geobuisness

Mascaret is proud to support Quandela, a French nugget that has just announced the launch of the very first European quantum computer available on the #cloud! 🖥 ☁  
 
Quandela launches the first European online service giving access to its quantum computers assembled and hosted in its Massy premises. This is a major step for the company, which has been working on this project since its founding in 2017.   
 
This new quantum computing service is made available to scientists, industrialists and companies, who can thus access several photonic quantum processors for calculations of up to 5 photonic qubits. This first European “QuantumAsAService” offer allows industrial players to discover and develop concrete applications specific to their industry. Quandela recently had the opportunity to prove the efficiency of its quantum computer by collaborating with major institutions such as EDF, CEA or ONERA – The French Aerospace Lab.

Congratulations again to the Quandela teams who have made it possible to achieve this French technological pride! 👏  
 

quantum computing #photonics #innovation #frenchtech #europeantech #deeptech #futureisnow #entreprise #consulting

Once a month, Mascaret and its partner Odoxa offer you an innovation barometer to explore the relationship of the general public to the evolutions of this world. This month, the central theme is the car of tomorrow (electric car, hybrid, thermal, etc.). 🚗⚡

We share with you the “Expert’s Eye” column, in which Benjamin Grange details our analysis of social networks:

An explosion of mentions of the electric car in a context of energy crisis.

Over the last 13 months, there have been more than one million mentions and almost seven million engagements on the subject of the energy crisis. These are high rates, but they remain within the norm for societal topics. However, half of these volumes were made since last June! Indeed, when the topic of the energy crisis entered the public debate, the volumes exploded with a 300% increase, going from 15,000 weekly mentions to 45,000. Commitments are also very high compared to the rate of mentions: this ratio of 1 to 7 indicates a very strong public interest in the subject of the car of tomorrow. This means that when the subject is broached, it generates a lot of discussion and debate! Today, of the brands mentioned, Tesla is the one that is largely in the lead.

Urban users with very polarized opinions.

The car is an essential object in the daily life of the French and carries a strong symbolic capital. It is therefore not surprising that the debates unleash passions. More than 30% of the content is negative, which means that the discussions get very heated very quickly: both the pro and anti sides easily scorn and insult those on the “other side”. Moreover, let’s note that 65% of the participants are men under 34 years old: the same public that is most interested in both the car and ecology. Last major analysis element: of all the conversations, more than 90% of them are from the Paris region! This imbalance is much greater than the average: the subject of the car of tomorrow has not yet taken hold outside the French metropolises. It is therefore difficult to imagine the electric car as the ultimate solution to the crisis, as it is still reserved for a small proportion of users.

You will soon find the whole barometer here. In the meantime, you can consult it on the Odoxa website.

Mascaret was present at GITEX 2022 in Dubai to support #frenchtech! Our Senior Partner Reza Sadri was there to defend French innovation and meet our international partners.

For the second year in a row – and the first since the opening of our UAE office! – Mascaret’s teams went to the famous new technologies exhibition in Dubai: the GITEX. Established in 1996, the forum now boasts an impressive track record: nearly 100 000 visitors, 4500 exhibitors, 750 startups and 140 countries represented. The Gitex Technology Week is now a tech event that has become as unmissable as the CES in Las Vegas or the IFA in Berlin.

A very nice edition this year that highlights the latest achievements in the fields of AI, robotics, IoT, Metaverse, Smart Cities and GSS. Find all our pictures of the GITEX 2022 on our website!

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Once a month, Mascaret and its partner Odoxa offer you a political barometer to take the temperature of public opinion. This month, the central theme is the respectability of political staff and the impact of the Quatennens affair. Benjamin Grange and Yves Censi share their analysis of social networks:

The end of the electoral craze: users are now abandoning politicians

All mentions of personalities have returned to a “normal” configuration since the end of the elections. The general drop in volumes signals the end of the period of electoral fervor: people are turning away from national elected officials. It is now on the networks and in the public square that political and regal topics are debated, which are always topical (economy and inflation, energy, security, international, etc.).

Emmanuel Macron dominates the space, RN and Nupes lock themselves in their polemics

With its 3,000,000 mentions and 14,000,000 commitments in France, Emmanuel Macron is clearly ahead of the opposition beachheads. Opponents who have initiated few media offensives in this month of September, more preoccupied with internal affairs.

Significant element: most of the peaks of mentions of the opponents are made in reaction – or even in opposition – that is to say following attacks or polemics of their opponents.

The Quatennens affair enrages Internet users: the “hope-trahison-angst” dynamic is underway

We observed in the previous Odoxa – Mascaret political barometer that the young leaders of the different political parties had benefited from a large peak of interest from the public during the legislative elections. Adrien Quatennens of France Insoumise, re-elected deputy of the North, was one of them.

With more than 300,000 mentions and 1,200,000 (!) engagements on social networks, the “Quatennens affair” is THE polemic of this month of September.

Caught out, he is now paying a high price.

Almost half (46.3%) of the publications and comments on this subject are negative (the others being mostly neutral or in defense)! This is a particularly high rate that reveals the anger of Internet users.

The spectacular increase in the visibility of the name “Quatennens” – multiplied by 10 with the affair – is not a good advertisement, neither for him, nor for his party. It shows that a dynamic of “hope-trahison-anger” has been set in motion among Internet users in general and left-wing sympathizers in particular in the face of what they perceive as a betrayal of the “pact of respectability”.

They feel betrayed both because Quatennens has to be exemplary as an elected official, but also because he and his party have been particularly rigorous for “the others” whenever an affair of morality concerned them.

In short, on social networks, both LFI and Quatennens are getting a taste of their own medicine.

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What is a mascaret, otherwise called a “tidal bore”? Not all of our partners may know that this is not a word we made up from scratch, but a rare and highly symbolic phenomenon! 🌊🌊🌊

Those of you who are from the southwest may already be familiar with the mascaret. This phenomenon can be observed in certain regions where, at each tide, a sudden wave forms at the mouth of a river or a stream (the Gironde for example!). This wave will then go up the river against the current, and this, sometimes on more than 100km! The surfers then have a great time and enjoy this experience by letting themselves be carried by this unique wave 🏄♂️🏄♂️🏄♂️

A beautiful symbol of the values we carry!
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