Once a month, Mascaret (formerly Dentsu Consulting) and its partner ODOXA offer you a Political Barometer to take the temperature of public opinion. This month: all the protagonists of the social conflict around the pension reform are losing points in the opinion, the government would be held responsible in case of aggravation.

We share with you the “Expert’s Eye” section, in which Benjamin GRANGE and Yves Censi share their analysis of social networks:

Emmanuel Macron in Barcelona during the demonstrations against the pension reform: the art of being absent to better make people talk about him?

Emmanuel Macron, whose increased media activity was already observed in the last barometer of 2022, confirms the end of his retirement: +10% again this month, for a total that almost reaches again the 3 million mentions. The most striking element was undoubtedly his trip to Barcelona, the same day of the demonstration against the pension reform: more than 250,000 mentions and ten times the commitments. On their side, the members of the government who were until then at the front fade away: -15% for Elisabeth Borne, -30% for Olivier Véran and -40% for Gérald Darmanin! It is the turn of Oliver Dussopt, Minister of Labour, to take the lead: +200% of mentions, +300% of commitments.

Le Pen and Mélenchon neck and neck to be first opponent

Opposite them, the leaders of the Rassemblement National and La France Insoumise respond to this return of the President of the Republic: the first on regal and international issues, the second on social issues and pension reform. Jean-Luc Mélenchon retains a greater echo on social networks (400,000 mentions v. 200,000 for Marine Le Pen) but also encounters difficulties: his big announcement (he will not run for president in 2027) has gathered “only” 25,000 mentions – an honorable score but below the expected shock.

In the third place, the scandals are also making their way onto the networks: a sign of an intensification of political battles?

The political staff that follows them has also experienced a difficult month, many seeing spikes in media coverage, but for the wrong reasons: Canard Enchaîné article targeting Brune Le Maire, Mediapart revelations on Éric Ciotti, Libération accusations regarding Jordan Bardella’s income tax returns, but also Adrien Quatennens, François Bayrou and a few others… Alignment of the stars? Sign of an intensification of political fights? In any case, this type of content is extremely popular on social networks – Twitter in the lead – where the emotional and outrageous reaction is a hit.

Find the full survey below or on the Odoxa website.

83% of French people don’t trust cryptocurrencies! Mistrust stems from their image as an insecure investment (82%), volatile (80%), purely speculative (76%) and a strong association with dirty money (74%).

Once a month, Mascaret (formerly Dentsu Consulting) and its partner ODOXA bring you a Innovation Barometer to explore the general public’s relationship with developments in this world. This month: cryptocurrencies, unloved by the French.

We share with you the “Expert’s Eye” section, in which Benjamin GRANGE details our analyses of social networks :

Cryptocurrencies still suffer from a very negative public perception.

With over 3 million mentions and and almost 11 million engagements over the last 13 months, the topic of cryptocurrencies is alive and kicking. However, the sentiment metrics that accompany these figures reveal a major perception problem. Indeed, while conversations tend to be positive the majority of the time (between 10 and 15% positive sentiment), this rate plummets as soon as the general public gets to grips with the subject. When a news item sheds light on the cryptocurrency ecosystem, mainstream opinion is particularly wary. While this year’s Terra-Luna scandal and its founder’s flight from international justice come to mind, it was above all the crash caused by the bankruptcy of the world’s second-largest exchange, FTX, and its high-profile founder, Sam Bankman-Fried, that unleashed the passions. It also provoked the largest share of negative sentiment: -35% on November 14, 2022.

An ecosystem still too immature for the media.

While this figure in itself is hardly encouraging for the mainstreamization so desired by cryptocurrency players, the context is even more so. In fact, almost all the crypto news that has attracted the attention of the general public has been negative. So, like the FTX case and their embezzlement, when the general public hears about cryptocurrencies, it’s on the occasion of a scandal. Similarly, the most popular publications on social networks concerning cryptocurrencies are still all too often dangerous content: scams, conspiracies, dubious competitions, lamentations of people who have lost their savings… Or as the object of mockery! The cryptocurrency media ecosystem is therefore – at least on social networks – still far from ready for the global adoption desired by these same players.

Find the full survey below or on the Odoxa website.

Once a month, Mascaret (formerly Dentsu Consulting) and its partner ODOXA offer you a #Innovation Barometer to explore the general public’s relationship to the evolutions of this world. This month: GAFAM, a perception in trouble!

We share with you the “Eye of the Expert” section, in which Benjamin GRANGE details our analysis of #socialnetworks:

We no longer speak of “GAFAM”

Whether it’s about the “GAFAM” group or the associated mentions of these five large companies, the fact is that the category is less and less identified. Two key factors explain this dynamic. First, the multiplication of industry players that can be described as “Tech Giants”, which are making the news (Uber, Netflix, Twitter), American (Airbnb, Tesla) or not (Alibaba, Baidu, Tencent). In fact, it is becoming difficult to limit the problems created by these companies (personal data management, digital sovereignty, influence on public opinion, etc.) to GAFAM alone. Secondly, the new generation (led by “Gen Z”) no longer finds much meaning in this category, which is no longer in line with their use of social networks. They prefer Twitter, Tik-Tok or Instagram – which they differentiate from Facebook – and do not think of them as “companies” in the first place.

This outdated identification divides critics

As a consequence of this abandonment of the term, the small groups that speak loudest are gaining volume share. The less in tune opponents (personalities from the left as well as from the right) use it in their criticisms, but it is mainly the conspiracy groups that have reappropriated it. We find the classic elements of language, boosted by the anti-vax movement: the nebulous GAFAMs would have helped Bill Gates to introduce 5G in vaccines, etc. This mix of ideological genres is nevertheless a good reflection of mainstream criticism, which remains omnipresent and multi-partisan: risks of monopolies, foreign influence, power of private actors… The perception of the “Tech Giants” is getting worse overall, but if everyone agrees on the danger of the situation, few agree on the solution.

Find the whole survey below or on the Odoxa website.

Our CEO, Benjamin GRANGE, was offered a two-page article in Cap’IDF, the MEDEF’s reference business magazine. The subject? Between interconnectivity and interdependence, rethinking the end of hyperglobalisation and the return of #sovereignty as a new field of #opportunities in the medium term 🌍 📈

An issue that is all the more important for European #businesses of all sizes in this context of economic slowdown and regional conflicts! Mascaret (formerly Dentsu Consulting) is keen to systematically develop these issues within its consultancy offer in order to provide a broader contextual view – a particularly crucial axis during major #transformation projects or key moments in the life of companies.

Cap’IDF #offer #consulting #ceo #geobuisness

Mascaret is proud to support Quandela, a French nugget that has just announced the launch of the very first European quantum computer available on the #cloud! 🖥 ☁  
 
Quandela launches the first European online service giving access to its quantum computers assembled and hosted in its Massy premises. This is a major step for the company, which has been working on this project since its founding in 2017.   
 
This new quantum computing service is made available to scientists, industrialists and companies, who can thus access several photonic quantum processors for calculations of up to 5 photonic qubits. This first European “QuantumAsAService” offer allows industrial players to discover and develop concrete applications specific to their industry. Quandela recently had the opportunity to prove the efficiency of its quantum computer by collaborating with major institutions such as EDF, CEA or ONERA – The French Aerospace Lab.

Congratulations again to the Quandela teams who have made it possible to achieve this French technological pride! 👏  
 

quantum computing #photonics #innovation #frenchtech #europeantech #deeptech #futureisnow #entreprise #consulting

Once a month, Mascaret and its partner Odoxa offer you an innovation barometer to explore the relationship of the general public to the evolutions of this world. This month, the central theme is the car of tomorrow (electric car, hybrid, thermal, etc.). 🚗⚡

We share with you the “Expert’s Eye” column, in which Benjamin Grange details our analysis of social networks:

An explosion of mentions of the electric car in a context of energy crisis.

Over the last 13 months, there have been more than one million mentions and almost seven million engagements on the subject of the energy crisis. These are high rates, but they remain within the norm for societal topics. However, half of these volumes were made since last June! Indeed, when the topic of the energy crisis entered the public debate, the volumes exploded with a 300% increase, going from 15,000 weekly mentions to 45,000. Commitments are also very high compared to the rate of mentions: this ratio of 1 to 7 indicates a very strong public interest in the subject of the car of tomorrow. This means that when the subject is broached, it generates a lot of discussion and debate! Today, of the brands mentioned, Tesla is the one that is largely in the lead.

Urban users with very polarized opinions.

The car is an essential object in the daily life of the French and carries a strong symbolic capital. It is therefore not surprising that the debates unleash passions. More than 30% of the content is negative, which means that the discussions get very heated very quickly: both the pro and anti sides easily scorn and insult those on the “other side”. Moreover, let’s note that 65% of the participants are men under 34 years old: the same public that is most interested in both the car and ecology. Last major analysis element: of all the conversations, more than 90% of them are from the Paris region! This imbalance is much greater than the average: the subject of the car of tomorrow has not yet taken hold outside the French metropolises. It is therefore difficult to imagine the electric car as the ultimate solution to the crisis, as it is still reserved for a small proportion of users.

You will soon find the whole barometer here. In the meantime, you can consult it on the Odoxa website.

Mascaret was present at GITEX 2022 in Dubai to support #frenchtech! Our Senior Partner Reza Sadri was there to defend French innovation and meet our international partners.

For the second year in a row – and the first since the opening of our UAE office! – Mascaret’s teams went to the famous new technologies exhibition in Dubai: the GITEX. Established in 1996, the forum now boasts an impressive track record: nearly 100 000 visitors, 4500 exhibitors, 750 startups and 140 countries represented. The Gitex Technology Week is now a tech event that has become as unmissable as the CES in Las Vegas or the IFA in Berlin.

A very nice edition this year that highlights the latest achievements in the fields of AI, robotics, IoT, Metaverse, Smart Cities and GSS. Find all our pictures of the GITEX 2022 on our website!