Category: External News Flow

Following the publication of our October Innovation Barometer on electric cars, Benjamin GRANGE was on the BFMTV set to further analyze our results.

“When the French talk about electric cars, it’s not a subject like any other. It’s an emotional subject, eminently linked to freedom. Today, when you listen to them on social networks, it’s very clear: electric cars are great, but only when you’re urban or suburban. When you drive long distances, you’re not there at all. Terminals, autonomy, etc., the observation is clear.

The question that is currently being asked in connection with this dynamic, and which is linked to the economic situation, is: “what is the best way to buy? The French are talking about it a lot: gasoline – will we have it for very long – or electric cars – and their rising costs. And as with other mobility issues (electric cars, electric scooters, for example), the division is very deeply generational: the under-35s have much more positive perceptions of these issues and their themes (uses, ecology, investment) and this has a major influence on the positions taken and public policies.

You can find below all of Benjamin GRANGE’s interventions on BFM Business’ Tech & Co, presented by Frédéric Simottel, alongside our partners Emile Leclerc from ODOXA and Fabrice Catala for Kea & Partners.

CLICK HERE TO SEE THE FULL INTERVIEW.

Yves Censi, senior partner of Mascaret (formerly Dentsu Consulting), was present on the set of Tech & Co, the BFM program, to present the results of our innovation barometer in collaboration with ODOXA. Read the details of our analysis, this month on the subject of the perception of the energy crisis by the French:

The energy crisis has social networks on edge

With the end of summer and the drop in temperatures, the spectre of a winter without heating has taken hold of the networks. Over the last 13 months, we have seen half a million mentions and more than seven million engagements on the subject of the energy crisis. Rates that are nothing extraordinary. However, half of these volumes have been made since August 15!

It is therefore a real explosion of conversations and debates that we observe: an increase of 500% that betrays the concern of the French. Indeed, when we look at the details of these publications, we discover that the majority (50.6%) of these contents are negative. This is a particularly high rate that is only equaled by other moments of major crises: rising gas prices, political controversies…

French people feel little confidence

The debates are all the more heated as they affect Internet users very closely. As everyone is aware of the global causes of this situation, many are seeking to regain control of this state of affairs. Politicians normally play this role, but when they do speak out on the subject, they are not the most listened to or relayed. The few times that the public picks up on their messages, it is to criticize them. In particular, government announcements offering advice on how to reduce energy consumption: these are very badly received by Internet users, who feel guilty. The controversy surrounding private jets is proof of this: with a 300% increase in volumes since this summer, which are also largely negative, this is a symbolic expression of French people’s unease.”

CLICK HERE TO WATCH YVES CENSI’S FULL INTERVENTION.

Technology in the face of global warming: what is the position of the French? Find Yves CENSI‘s answer in its entirety when the replay is published on BFMTV!
 
Faced with the threat of climate change, #innovation is one of the main levers for reducing greenhouse gas emissions. Whether it’s renewable energy, electric cars or all forms of energy efficiency, low-carbon #technologies cover a wide range of sectors. These technologies offer more hope to people who trust green tech to meet the challenges of the climate and energy transition.  
 
As every month, Mascaret (formerly Dentsu Consulting) with its partners ODOXA and Leyton, present a political barometer analyzing the opinion of the French on one of the key topics of the public debate. In this study, we learn that the French expect a lot from the world of innovation and technology. For 72% of respondents – 5% more than two years ago – technological progress has been made. This is undoubtedly one of the least controversial and least divisive topics in France. 

Yves Censi, Senior Partner Mascaret, Emile Leclerc, Director of Research at ODOXA and Alexandre Charles Touret, Marketing Director for Leyton France, discussed the topic “Climate: tech raises the hopes of the French” in the Tech & Co Business program presented by Frédéric Simottel.

CLICK HERE

Benjamin GRANGE, senior partner of Mascaret, was present on the set of Sens Public for LCP to present the results of our political barometer about coalition-building, in collaboration with ODOXA.

This month, we look at the poll’s two main lessons: a struggling executive couple on one side, and a surge of RN and NUPES on the other. What to remember from this month of June rich in political events? Can our political class learn the art of compromise and coalition? How to reconcile relative majorities and political stability?

All these questions and many others are analyzed by a panel of experts who came to Sens Public, including Gael Sliman, president of Odoxa, Mathieu Souquière, essayist, Martin-Genier Patrick and Claire Chartier, journalist and essayist. Find the whole study on our website!

Barely a few weeks after his re-election, the Odoxa – Mascaret opinion poll for Public Senate reveals a decline in his approval rating.

Indeed, at the same period 4 years ago, the president enjoyed a rate of 58%. The day after his re-election, a recent opinion poll reveals that only 44% of French people believe that Emmanuel Macron is a good president.

What explains the decline of the president in the polls? What are the consequences ? Moreover, what do the French think of the Borne government? And what does the Odoxa-Mascaret poll tell us about the state of the French political landscape more generally?

Benjamin GRANGE from Mascaret sheds light on these questions during the program Sens Public. Also on the set were:

Mélanie VOGEL, Environmental Senator representing French people living abroad,
Alexia Germont, President of the France Audacieuse think tank,
Pablo Pillaud-Vivien, Editorial Manager of the magazine Regards,
Lestrohan Erwan, Consulting Director at the ODOXA polling institute,
Giulia Foïs, journalist for France Inter,
PROKHORIS SABINE, Philosopher and psychoanalyst.
The program is presented by Thomas HUGUES.

“We see the weak signals of a rising movement”, notes Benjamin Grange, “around dissatisfaction with the state of purchasing power” while Erwan Lestrohan underlines: “With this new government, the French were waiting for the change in continuity. There they see the continuity, but not the change”. The conclusion goes to Mélanie Vogel: “President Macron has not set a course for his five-year term after his victory, today the French are wondering what will be the novel nation these 5 years”.

While France awaits the legislative elections to have more visibility on the political landscape, this great moment of uncertainty carries a lot of questions about the future of the country.

Click here to see the full show!

What would be the impact of the acquisition of Twitter by Elon Musk on freedom of expression? In a context marked by growing concerns about the influence of social media on society, the potential to observe, would Elon Musk buy Twitter, if this can further fuel debates on the place of social media in the media landscape.

Benjamin GRANGE, President of Mascaret (formerly Dentsu Consulting), Emile Leclerc, Director of Studies at ODOXA, and Teoman Atamyan, Innovation Director of Leyton have looked into the potential takeover of Twitter by Elon Musk. Rewatch the 01 Business program from BFM Business, presented by Frédéric Simottel.

Here are some highlights of their talks:

• According to Teoman Atayman: “Elon Musk, with his 90 million subscribers, already uses this platform a lot to communicate. I am rather of the opinion that it is not to seek profitability for his other businesses that he proposes to acquire Twitter. »
• Benjamin Grange notes that “the French are paradoxically more shocked than the Americans by the potential takeover of Twitter by Elon Musk, while most of the major French media groups are in the hands of major captains of industry. »
• Émile Leclerc, for his part, does not fail to point out that: “French law is sufficiently severe with regard to what one can say in the public space, I think that there is an education in the law which must be made. »

The importance of social media as tools of influence justifies greater control over the type of content that can be disseminated there. Thus, questions regarding the legal and moral responsibility of social media networks arise.

Click here to watch the full video.

There is great “relief” among European populations who feared a far-right victory. However, “the narrowing of the gap between the votes of Emmanuel Macron and Marine Le Pen between 2017 and 2022 is seen both as a sign of a long-term threat and proof of a protest vote against a mandate previous”, analyzes Stéphanie Laurent, the eye of the networks for “Vu d’Europe” and Senior Partner at Mascaret (formerly Dentsu Consulting).

“The political offer does not correspond to the demands of several French groups,” explains Britta Sandberg, director of the DER SPIEGEL office in Paris and guest of the show. On Saturday April 30, 2022, they were both present alongside Richard Werly, Blick correspondent in Paris, and Annick Capelle, Editorial Manager for the Europe division at RTBF, to decipher post-(re)election news.

Are we heading for a victory for the far right in 5 years?

“It was a victory for the European project that happened on Sunday, April 24, 2022.” Despite this, some believe that the worst has not yet been completely averted. Are we heading for a victory for the far right in 5 years? According to Richard Werly, Switzerland’s eye on this set, the re-election of Emmanuel Marcon did not surprise the Swiss and the scores obtained are only proof of one of the most important challenges of the president: the great divide society that crosses the country. The French seem to live less well than their European neighbors, yet in some respects France is doing better! This is the case of retirement pensions which are higher than in Germany, but are not perceived as such. The question of purchasing power, accentuated by the regional economic imbalance, exacerbates this feeling of precariousness which is unanimous among the vast majority of French people.

It is not only economic subjects that drive the major issues of this second term. Education, the school system and its disparities, the promotion of professional learning, the social charge, as well as the salaries of teachers are points on which the President of the Republic is eagerly awaited.

To be able to follow the full decryption of the issues of this election as seen by Europeans, simply click on the link below.

https://www.dailymotion.com/video/x8ag8ep

How far will the “Everything but Macron” take us? This is what our neighbors in Europe think when they observe the campaign for the second round of the 2022 presidential elections.

The 🇩🇪 Germans 🇩🇪 “see a far-right program […] where Marine Le Pen hits hard. They are surprised to see that the French can elect someone who hits Germany harder than Russia. “, explains Nadia Pantel, correspondent for the Süddeutsche Zeitung and guest, this Friday, April 16, 2022, of the program Vu D’Europe for LCP. She was accompanied by Richard Werly, correspondent for Le Temps in Paris, Alex Taylor, European journalist, and Benjamin Grange, President of Mascaret.

Seen from Europe: in France it is a question of giving everything to a president.

Seen from 🇨🇭 Switzerland 🇨🇭, “it is not surprising to see that 30% of French voters are in favor of this political camp [the far right]. The real surprise is basically the French political system which, at some point, can topple. In Germany, in Switzerland – parliamentary systems – they are coalition systems. In France it is a question of giving everything to a president. We still wonder: are the French capable of going that far? That is to say to hand over the keys of the house of France to a far-right candidate? »

Whether on the continent or outside, perceptions and opinions are similar. The results of this second round question and worry a lot. Many of them have the impression of living a “déjà vu” and to hope that the scenario will be the same as 5 years ago. Emmanuel Macron is criticized for having finally failed to reconcile the “two Frances”, and the media for only making a superficial presentation of the far-right candidate, who for the first time has a large reserve of votes – fruits of 5 years of waiting.

(Re)discover the entire program by following this link, you will find Mascaret’s analyzes on the subject.

https://www.dailymotion.com/video/x8a18u2

The time is for elections and politics, but this atmosphere can prove to be heavy. We offer you a respite break with the top 10 tech, entertainment and gaming influencers! Produced in partnership by Mascaret and Challenge.

Squeezie, Inoxtag, Antoine Daniel or Amixem… you may already know them, they are the stars of the networks. The first alone has more than 40,000,000 subscribers on its various platforms! “Youtube really exploded in 2011 and 2012. Me, I exploded my bank account to buy enough to make videos,” he recalls, bursting out laughing. Ten years later, Squeezie has his own clothing brand, YOKO, set up his communication agency, bump., with some of the talents of the Webedia group and today represents the Vivo smartphone brand in France.

If the tech influencers are not left behind, whether it’s WarTek or Johan “Jojol” Lelièvre and their precious advice, it is the streamers who have the best part in this ranking. We find the biggest names: the famous Adrien “Zerator” Nougaret whose Z Event raised, last October, more than 10,000,000 euros for Action Against Hunger; P-A “Domingo” Bizot who masterfully presents his legendary show “Popcorn”; Corentin “Gotaga” Houssein, the most famous e-sportsman in France; Xavier “MisterMV” Dang, who these days participates in the political role-playing games of Fiber Tigre!

Find the details of our inquiry by clicking on this link.

On Sunday April 10, 22, the French moved to the various voting centers to decide who should become head of state, including nearly 5 million 18-24 year olds. Who are their political influencers?

A specificity emerged during this first round

Mobilization and participation of young people. And this, despite the higher abstention rate than 2017 (1st round: 22.2% in 2017, against 25.14% in 2022). When, at the end of March, the magazine Challenges and Mascaret revealed a ranking of the 10 best political influencers of the year, a majority of them were from the new generations and monopolized digital platforms. They analyze political news, subsequently touching on a new, younger segment that is usually not very sensitive to certain themes.

The role of political influencers

This is the case of the young journalist Hugo Travers who, at barely 24 years old, has a YouTube channel – Hugo Décrypte – which exceeds 4,500,000 subscribers. He had already stood out during the 2017 presidential elections by interviewing the candidates. Since then, his notoriety and his legitimacy with the French have continued to grow, making him the youngest face of the free treatment of national and international news.

We also find in this ranking Tatiana Ventôse who uses the codes of social networks to inform her almost 300,000 subscribers on YouTube and Instagram, the excellent Clément Viktorovitch, political scientist, journalist, role player and expert in rhetoric who occupies the fourth place in the ranking, Pascal Boniface, famous director of the Institute of International and Strategic Relations (IRIS) and his school (IRIS SUP’), or even Jean Massie and Usul of Mediapart in the program Backseat, etc.

Youth and politics are no longer opposing terms.

Young people occupy an important place on the scene of political debate in France, a place they did not expect. For the majority, this success is the result of opportunities seized thanks to digital communication tools. The “younger generation” has long been considered apolitical, but the current paradigm exposes the obsolescence of such ideas. Youth and politics are no longer opposing terms.

It is therefore judicious to observe the impact of this new commitment of young people on the outcome of the presidential elections. Are we going to witness a drop in their participation when we know that their favorite candidate, Jean-Luc Mélenchon, will not be in the second round? This one obtained more than 30% of those under 35 years old, as for the reverse, the electorate aged at least 60 years old mainly focused on Emmanuel Macron. Are we facing a real intergenerational conflict? The role of political influencers will be key in the future.

Find the details of our inquiry by clicking on this link.